Sony PlayStation 2 logo. (PRNewsFoto) LOS ANGELES, CA USA

  Charlize Theron, Keanu Reeves, Drew Barrymore, Amanda Peet and More Joined
     Sony Computer Entertainment America in an Unprecedented Interactive
    Environment to Experience Exclusive Work From David LaChapelle, Amanda
                         DeCadenet, Interpol and More

    FOSTER CITY, Calif., May 18 /PRNewswire/ -- On Tuesday, May 17, in honor
of the 2005 Electronic Entertainment Expo, Sony Computer Entertainment America
debuted the PSP(TM) Factory in Hollywood to an audience of A-listers including
Charlize Theron, Keanu Reeves, Drew Barrymore, Amanda Peet, Ludacris, Maroon 5
and Michael Keaton.  Inspired by renowned pop artist Andy Warhol's 1960s
"Factory," PSP Factory fused the worlds of music, film, photography, art and
gaming to create a utopian creative community.  Constructed at the historic
Hollywood Center Studios, PSP Factory featured live installations to recreate
the feel of making art in all mediums, allowing for an unprecedented
interactive environment that brought to life the comprehensive entertainment
experience PSP(TM) (PlayStation(R) Portable) entertainment system offers
-- movies, music, photos, games, and wireless connectivity.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )
    At the invite-only affair, multi-media galleries showcased the unique
capabilities of PSP and inspired the imaginations of famed artists David
LaChapelle, Amanda DeCadenet, Patrick McMullan, and Todd James.  Nicky Hilton,
Greg Grunberg, Eve and Bai Ling explored a set built exclusively for PSP by
artist-turned-documentary filmmaker LaChapelle, which allowed guests to view a
trailer of his acclaimed documentary, Rize while real life "krumpers"
entertained the crowd.  DeCadenet unveiled a special collection of exclusive
photos of Amanda Peet, Amber Valetta and Nick Valensi from The Strokes to Drew
Barrymore and Fabrizio Moretti while James displayed his collection of
PSP-inspired graffiti art.
    Celebrities Stephen Dorff, Samantha Mathis and David Spade were the
voyeurs as McMullan photographed Gary Dourdan, Ivana Milosevic, Rachel Hunter,
Ione Skye and other guests live in the PSP Photo Studio.  The exclusive event
also gave Carson Daly, Henry Simmons, Jermaine Dupri, Nicholas Gonzalez and
Cobi Jones a chance to hone their gaming skills on Wipeout(R) Pure, Hot Shots
Golf(R) Fore! and ATV Offroad Fury(R): Blazin' Trails on PSPs as indie rock
stars Interpol and Louis XIV provided a live performance.  Guests were able to
take a piece of the soundtrack home with a song from Interpol recorded
exclusively for PSP.
    Setting a new standard as the first-ever integrated portable entertainment
system designed to provide consumers with a comprehensive entertainment
experience including games, music, movies, photos, communication, and wireless
networking, PSP launched in North America on March 24 to extraordinary
consumer demand.

    About PlayStation(R) Portable
    PSP(TM) (PlayStation(R) Portable) is a new portable entertainment system
that allows users to enjoy 3D games, high-quality full-motion video, and
high-fidelity stereo audio.  With graphics rendering capability comparable to
that of PlayStation(R)2, PSP features a 4.3 inch wide screen, high-resolution
TFT display.  PSP also adopts a newly developed compact but high-capacity
(1.8GB) optical disc, Universal Media Disc (UMD(TM)), as its storage medium.
With a wide range of accessories and connectivity options, including Memory
Stick Duo, USB 2.0, IR port and   Wi-Fi wireless LAN, PSP is the new
entertainment platform from PlayStation.

    About Sony Computer Entertainment America Inc.
    Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
the PlayStation(R)2 computer entertainment system and the PSP(TM)
(PlayStation(R) Portable) entertainment system.  The PlayStation 2 computer
entertainment system revolutionized the home entertainment market, offering
the most compelling interactive content and the capability to be used as a
network terminal in the coming broadband era.  PSP is a new handheld
entertainment system that allows users to enjoy 3D games, with high-quality
full-motion video, and high-fidelity stereo audio.
    Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console, the
PlayStation 2 computer entertainment system and the PSP handheld entertainment
system for the North American market. Based in Foster City, Calif.  Sony
Computer Entertainment America Inc. serves as headquarters for all North
American operations and is a wholly owned subsidiary of Sony Computer
Entertainment Inc.

    Visit us on the Web at http://www.us.playstation.com/psp

    NOTE:  "PlayStation" and the "PS" Family logo are registered trademarks
and "PSP" and "UMD" are trademarks of Sony Computer Entertainment Inc.  All
other trademarks are property of their respective owners.
    Memory Stick Duo, Memory Stick PRO Duo, ATRAC3plus and MagicGate are
trademarks of Sony Corporation.

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