Eighteen-month program to begin with Paramount Classics' new film "An
Inconvenient Truth," starring Al Gore
SAN FRANCISCO, May 18 /PRNewswire/ -- Technorati today announced a new
18-month-long engagement with Paramount Classics to involve movie-loving
bloggers directly with the independent and specialty film marketplace.
By directly engaging the growing population of vocal and independent
film mavens, Paramount Classics moves movie marketing beyond the usual
print and broadcast promotional vehicles, and into the live marketplace.
Paramount Classics will create a page on each of its film sites with
up- to-the moment blog posts about the film, as well as the film's subject
matter. The eighteen-month program will launch with "An Inconvenient
Truth," the new movie about global warming, starring former Vice President
Al Gore. Posts about global warming will be featured along with those about
the film on the site http://www.climatecrisis.net.
Additionally, Paramount will place a range of ads on Technorati.com and
select Technorati media partners that promote blogger conversation for each
of its films over the eighteen months.
"Paramount Classics is changing the way movies are marketed -- by
joining the market's conversation and providing a central place for fans'
and bloggers' voices to be found, thus deepening their relationship with
this community," said Peter Hirshberg, Chairman and Chief Marketing Officer
of Technorati.
Technorati will also provide Paramount Classics a module that will
syndicate live content from the film's creators and comments about the film
to interested blogs and media sites, further building involvement as well
as buzz.
"We've been watching and listening to the blogosphere for a long time
-- and especially with 'An Inconvenient Truth,'" said Andrew Lin Vice
President, Interactive Marketing of Paramount Classics. "By giving bloggers
a voice on our page, we're building a new and dynamic relationship around a
common interest in the success of independent and specialty films."
About Technorati
Technorati is the world's leading authority on what's happening in the
world of audience-generated media. Currently tracking more than 39 million
blogs in near real-time, Technorati surfaces new blog posts within minutes
of being published. Technorati: Who's Saying What. Right Now.
http://www.technorati.com
For more information or to schedule an interview, please contact:
Technorati
Derek Gordon
djgordon@technorati.com
415-896-3005 (o)
SOURCE Technorati, Inc.
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Related links:
http://www.technorati.com/
CONTACT:
Derek Gordon of Technorati, Inc.,
+1-415-896-3005 or djgordon@technorati.com
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