CHAPEL HILL, N.C., May 19 /PRNewswire/ -- In a competitive global
marketplace organizations are increasingly assessing their competitive
intelligence (CI) capabilities in an effort to minimize operational risk by
developing products and go-to market strategies that are designed to
mitigate competitor activity, according to findings by research and
consulting firm Best Practices, LLC. Now available via the Best Practice
Database, the research highlights the ways the world's most respected
organizations use competitive information to pro-actively manage events in
competitive marketplaces rather than continually respond to them.
The above-mentioned study can be purchased from Best Practices, LLC or
can be accessed by subscribing to Best Practices Benchmarking and the Best
Practice Database. A complimentary 24-page sample of Best Practices, LLC's
research is available by clicking on the link: Complimentary Samples of
Best Practices, LLC Research (http://www3.best-in-class.com/de299.ad).
Note: many of Best Practices, LLC clients use our Database for CI
applications.
Best Practices, LLC's CI research findings and best practices collected
from more than 30 interviews, surveys and research with more than 19
leading organizations revealed that:
* Group Structure: The most effective CI groups have a centralized
structure, with decentralized function-specific groups.
* Buy-In: Company-wide recognition and support for competitive
intelligence is vital to the success of the group.
* Responsibility: To deliver real returns CI groups must be empowered and
tasked to develop and oversee the implementation of competitive
strategies. These strategies are generally executed in conjunction with
brand or product teams.
* Focus: Effective CI groups focus on overall competitive landscapes and
not just on individual competitors to provide greater value to the
organization.
* Communication: Sophisticated communications mechanisms that allow the CI
groups to engage with product or brand teams on a daily basis greatly
improves the effectiveness of best-in-class CI groups.
Companies profiled in the study include: 3M Pharmaceuticals, Abbott
Laboratories, Amgen, AstraZeneca, Bayer, Boehringer-Ingelheim,
Bristol-Myers Squibb, Eli Lilly, IBM, GlaxoSmithKline, Immunex, Kodak,
Merck, Pfizer, Proctor & Gamble Pharmaceuticals, Progress Energy, Roche,
SAS and Wyeth. The full study findings covering: CI Group Structure,
Functional Responsibilities, Skills and Capabilities Review, Hiring CI
Individuals, CI Tools and Techniques and Systems are available through
accessing the Best Practice Database.
For additional information, pricing or an assessment of your market
research department, contact Mark Schoeman (Senior Analyst) at (919)
767-9258 or email mschoeman@best-in-class.com
ABOUT BEST PRACTICES, LLC
Best Practices, LLC, is a research and consulting firm that conducts
work based on the principle that organizations can chart a course to
superior economic performance by studying the best business practices,
operating tactics and winning strategies of world-class companies --
http://www.best-in-class.com
SOURCE Best Practices, LLC
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Related links:
http://www.best-in-class.com
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CONTACT:
Mark Schoeman of Best Practices, LLC,
+1-919-767-9258, or mschoeman@best-in-class.com
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