Founder and CEO Jeffrey Herzog to Serve as Vice Chairman
SCOTTSDALE, Ariz., May 19 /PRNewswire/ -- iCrossing, a global digital
marketing company, announced today that Don Scales, president, has taken on
the additional role of CEO and will be responsible for worldwide operations
for the company. Previously, Scales served as president and COO of
iCrossing.
iCrossing founder and CEO Jeffrey Herzog will continue to guide the
strategic direction of the company as vice chairman of iCrossing's board of
directors.
Herzog founded iCrossing in 1998. The company has grown from its roots
as a search marketing agency to become a $150 million global digital
marketing company with 620 employees in 15 offices in the U.S. and Europe.
iCrossing's client base includes over 40 Fortune 500 companies.
"We've come a long way in the past 10 years, but today feels like a new
beginning," said Herzog. "With Don as CEO and more than 600 of the
industry's best and brightest, iCrossing's potential is unlimited."
"iCrossing was launched at a time when digital marketing was undefined
and unappreciated," said Richard Rosenblatt, chairman, iCrossing. "Jeff
recognized early on that search would be at the center of digital marketing
and his vision and passion will continue to drive iCrossing to become the
leading digital agency. Don's operational accomplishments over the past two
years as president and COO, and his relationships with clients and the
growing team make him the ideal person to lead the company through its next
phase of growth."
Scales joined iCrossing in 2006 to increase bottom-line profitability,
streamline operations and improve the overall efficiency of the company. He
joined iCrossing in March of 2006, teaming with Herzog to execute five
acquisitions over the last 24 months and drive organic growth. He is an
interactive industry veteran, with more than 25 years as an executive
manager.
Before joining iCrossing, Scales was CEO at Agency.com, a full service
interactive agency, where he managed all aspects of the agency's worldwide
operations. Named one of the top 25 "Who's Who" newsmakers for 2000-2005 by
BtoB Magazine, Scales is a member of the Board of Directors for the
Make-A-Wish Foundation of North Texas and a member of the Internet Task
Force for Make-A-Wish Foundation of America. He has dual undergraduate
degrees in Chemical Engineering and Mathematical Physics, and a master of
science in chemical engineering from Rice University; he also has an M.B.A.
from Harvard Business School.
About iCrossing
iCrossing is a global digital marketing company that combines talent
and technology to help world-class brands find and connect with their
customers. The company blends best-in-class digital marketing services --
including paid and natural search marketing, Web development, social media,
research and analytics -- to create integrated digital marketing programs
that engage consumers and drive ROI. iCrossing's client base includes such
recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500
companies, including The Coca-Cola Company and Office Depot. Headquartered
in Scottsdale, Arizona, the company has 620 employees in 15 offices in the
U.S. and Europe.
Media Contact:
Dana Mellecker
646-435-4456
dana.mellecker@icrossing.com
SOURCE iCrossing
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Related links:
http://www.icrossing.com/
CONTACT:
Dana Mellecker of iCrossing, +1-646-435-4456,
dana.mellecker@icrossing.com
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