Gaming Industry Rallies Around NVIDIA Hardware and Pledges Support For
'The Way It's Meant to Be Played'
LOS ANGELES, E3 EXPO, May 20 /PRNewswire-FirstCall/ -- Providing the
ultimate platform for digital entertainment, NVIDIA(R) Corporation
(Nasdaq: NVDA) today announced that its Graphics Processing Units (GPUs) are
the overwhelming choice to power the hottest new games -- including PC and
Xbox titles -- on display at the Electronic Entertainment Expo (E3), beginning
May 22 at the Los Angeles Convention Center. From Tomb Raider's Lara Croft to
the newest wave of games for the Xbox(TM) game console, more than 1000 NVIDIA
GPUs will provide the graphics processing power needed to unleash stunning 3D
worlds and the most life-like character animations ever seen in interactive
entertainment.
NVIDIA has partnered with AMD, Intel(R) Corporation, and VisionTek to
provide hundreds of desktop PC and notebook systems featuring NVIDIA's
GeForce4(TM) family of GPUs and nForce(TM) Platform Processors to the
industry's top developers and publishers, including Electronic Arts, Eidos
Interactive, Activision, Inc., Disney Interactive, Epic Games, Microsoft Corp.
and Sony Online Entertainment, each of whom will be demonstrating some of the
hottest new products of the year. NVIDIA graphics and audio technologies can
also be found at the heart of the Xbox game console, resulting in a stellar
line-up of new games delivering stunning 3D animation and breakthrough 3D
audio experiences.
"NVIDIA has an uncanny knack for determining our graphic needs before we
do," said Warren Spector, executive producer at Ion Storm. "We set ourselves
some pretty lofty goals on DX2 and Thief 3 -- promising to deliver graphics
that are more than just eye candy but actually contribute to gameplay in ways
players have never experienced before. The power of the GeForce4 GPUs makes it
possible for us to do things we could only dream about a couple of years ago."
"Electronic Arts is dedicated to producing the world's best gaming
experiences," said David DeMartini, Executive Producer, Tiger Woods PGA TOUR
Golf at Electronic Arts. "NVIDIA shares this goal and their technology enables
our Tiger Woods PGA TOUR 2002 product to create an experience so visually
immersive that it blurs the line between game and reality."
NVIDIA: The Way It's Meant to Be Played
Games developed on NVIDIA GPUs play best on NVIDIA GPUs. Earlier this
year, the company kicked off the "NVIDIA: The Way It's Meant to Be Played"
retail program, aimed at increasing consumer awareness to those titles taking
full advantage of NVIDIA GPUs to deliver an unmatched gaming experience. The
program has garnered support with all the major PC game publishers pledging to
participate in the program.
"PC games are achieving new creative levels that can only be truly
experienced on PCs that pack a punch," said Paul Baldwin, vice president of
marketing at Eidos Interactive. "NVIDIA's new retail program is a great way to
alert consumers to those games that best take advantage of today's most
exciting technologies."
"The show of enthusiasm from the game development and publishing community
is further proof that NVIDIA technology is the best for unleashing
cutting-edge digital entertainment," said Dan Vivoli, vice president of
marketing at NVIDIA. "NVIDIA GPUs are making it possible for game developers
to push their creative visions to their limit, and help them redefine the 3D
gaming experience by delivering eye-popping 3D graphics and unbeatable frame
rates."
In addition to driving PC systems and game consoles across the show floor,
NVIDIA will also host its own base of operations where it will showcase a
line-up of products for desktop, mobile and Macintosh markets in meeting room
501B in the West Hall of the Los Angeles Convention Center. For additional
details about NVIDIA at E3, log on to http://www.nvidia.com .
About NVIDIA
NVIDIA Corporation, located in Santa Clara, CA, is the global leader in
advanced graphics and multimedia processing technology for the consumer and
professional computing markets. Its 2D, 3D, video and multimedia capabilities
make NVIDIA one of the premier semiconductor companies in the world. NVIDIA
offers a wide range of products and services, delivering superior performance
and crisp visual quality for PC-based applications such as manufacturing,
science, e-business, entertainment and education.
Certain statements in this press release, including the statements
relating to the Company's performance expectations for NVIDIA's family of
products and expectations of continued revenue growth, are forward-looking
statements that are subject to risks and uncertainties that could cause
results to be materially different than expectations. Such risks and
uncertainties include, but are not limited to, manufacturing and other delays
relating to new products, difficulties in the fabrication process and
dependence of the Company on third-party manufacturers, general industry
trends including cyclical trends in the PC and semiconductor industries, the
impact of competitive products and pricing alternatives, market acceptance of
the Company's new products, and the Company's dependence on third-party
developers and publishers. Investors are advised to read the Company's Annual
Report on Form 10-K and quarterly reports on Form 10-Q filed with the
Securities and Exchange Commission, particularly those sections entitled
"Certain Business Risks," for a fuller discussion of these and other risks and
uncertainties.
NOTE: Registered trademark NVIDIA(R) Corporation, 2002. All other company
and/or product names are trademarks and/or registered trademarks of their
respective manufacturers. Features, pricing, availability, and specifications
are subject to change without notice.
SOURCE NVIDIA Corporation
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Related links:
http://www.nvidia.com
CONTACT:
Carrie Cowan of NVIDIA Corporation,
+1-408-486-7330, or ccowan@nvidia.com
NOTE TO EDITORS: If you are interested in viewing additional
information on NVIDIA, please visit the NVIDIA Press Room at
http://www.nvidia.com/view.asp?PAGE=press_room .
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