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Claire's Stores, Inc. Reports Record First Quarter Results

          Net Income Rises by 78 Percent; Full Year Guidance Raised;
                         Quarterly Dividend Increased

    PEMBROKE PINES, Fla., May 20 /PRNewswire-FirstCall/ -- Claire's Stores,
Inc. (NYSE: CLE) today announced financial results for the first quarter of
Fiscal 2005 and provided guidance relating to the second quarter of Fiscal
2005 and the full fiscal year.  In addition, the Company declared that it had
increased its regular quarterly dividend to $0.07 on its Common Stock and to
$0.035 on its Class A Common Stock.

    First Quarter
    Results for the first quarter of Fiscal 2005, which ended May 1, 2004,
were as follows:  Net income increased 78 percent to $27.7 million from $15.6
million in Fiscal 2004, which ended May 3, 2003.  On a per share basis,
diluted net income during the first quarter of Fiscal 2005 rose 75 percent to
$0.28 per share compared to $0.16 per share in Fiscal 2004.
    For the first quarter of Fiscal 2005, net sales increased 17 percent to
$281.6 million, compared with $239.8 million for the same period last year.
Comparable store sales for the first quarter of Fiscal 2005 increased 11
percent, after achieving an eight percent increase in last year's first fiscal
quarter.

    First quarter comparable store sales by brand were as follows:

     -- Claire's North America: positive mid teens
     -- Claire's Europe: negative mid single digits
     -- Icing by Claire's: positive low twenties

    Commenting on first quarter results, Co-Chairman and Co-Chief Executive
Officer Marla Schaefer said, "We began the year on a very positive note,
following the substantial growth recorded last year.  Our focus is on
sustaining this momentum quarter after quarter.  We are accomplishing this
through disciplined buying and highly effective merchandising methods, so that
our stores remain fresh and consistently offer our customers newness and
value.  Our sales are robust in both the jewelry and accessories categories.
As expected, after Christmas, the emphasis turned away from gift items to
jewelry, producing an inventory allocation of 67 percent jewelry and 33
percent accessories.  Record levels of net income are attributable to the
growth in comparable store sales, which enabled us to obtain additional
leverage of fixed costs, as well as the increase in gross margins, which
primarily are a function of the merchandise mix."
    Bonnie Schaefer, Co-Chairman and Co-Chief Executive Officer, offered
additional commentary on the first quarter of Fiscal 2005.  "Last year, a
great deal of work was carried out to differentiate our Icing by Claire's
stores from the North American Claire's stores and to feature merchandise that
is most appealing to Icing's core customer: young women between the ages of 17
to 27.  During the second half of that year, Icing began to show significant
improvement as measured by increases in comparable store sales. We are
continuing our efforts to refine the Icing by Claire's concept and believe its
healthy performance can be sustained.  Now, we are undertaking the same
approach in Europe and it remains our belief that comparable store sales in
Europe will begin to show improvement in the second half of the fiscal year."

    Store Count: End of First Fiscal Quarter:

                                            May 1, 2004       May 3, 2003
    Claire's North America                     1,664             1,648
    Claire's Europe                              705               663
    Icing by Claire's                            459               513
    Claire's Nippon                              131               115
    Total                                      2,959             2,939

    Business Outlook for the Second Quarter and Full Year -- Fiscal 2005
    Second Quarter:
    For the second quarter of Fiscal 2005, we are estimating revenues between
$295 and $297 million, an increase of 11 to 12 percent.  Same store sales are
projected to rise by 6 to 7 percent.  This follows an increase of five percent
in the second quarter of Fiscal 2004. Net income is projected to reach $28 to
$29 million, or $0.28 to $0.29 per diluted share.

    Full Year:
    For Fiscal 2005 in its entirety, the Company has revised its projections
upward in light of the strong performance in the first fiscal quarter.  The
Company is now projecting that revenues will grow by approximately nine to
eleven percent to $1.23 billion to $1.25 billion and that diluted EPS will
reach $1.41 to $1.45 per share, versus $1.23 per share last year.  Same store
sales are expected to grow by four to five percent.

    Quarterly Dividend
    The Board of Directors has increased the regular quarterly cash dividend
payable on the Common Stock and the Class A Common Stock, to $0.07 per share
and $0.035 per share, respectively.  Payment will be made on June 18, 2004 to
shareholders of record on June 8, 2004.

    Conference Call Information
    The Company will host its first quarter conference call on May 20, 2004,
at 10:00 a.m. (EDT).  The call in number is 210-795-9101 and the password is
"Claires."  A replay will be available through May 28, 2004.  The replay
number is 402-220-5348 and the password is 25247.  The conference call is also
being archived until May 28th on the Company's corporate website at
http://www.clairestores.com, and can be accessed by clicking on the
"Conference Calls" link located under "Financial Information."

    Company Overview
    Claire's Stores, Inc., is a leading international specialty retailer
offering value-priced costume jewelry and accessories to fashion-aware tweens,
teens and young adults through its two store concepts: Claire's and Icing by
Claire's.  While the latter operates only in North America, Claire's operates
internationally.  As of April 30, 2004, Claire's Stores, Inc. operated
approximately 2,830 stores in the United States, Canada, Puerto Rico, the
Virgin Islands, the United Kingdom, Ireland, France, Switzerland, Austria and
Germany.  Claire's Stores, Inc. also operates through its subsidiary, Claire's
Nippon, Co., Ltd., 130 stores in Japan as a 50:50 joint venture with AEON,
Co., Ltd. (fka JUSCO, Co. Ltd.), a $25 billion specialty retailer
headquartered in Japan.  The Company also operates 55 stores in the Middle
East under a licensing and merchandising agreement with Al Shaya Co., Ltd.

    Forward-looking Statements
    This press release contains "forward-looking statements" which represent
the Company's expectations or beliefs with respect to future events.  These
forward-looking statements are subject to certain risks and uncertainties that
could cause actual results to differ materially from those anticipated.  Those
factors include, without limitation: changes in consumer preferences and
consumer spending for pre-teen, teen and young adult apparel and accessories;
competition; general economic conditions; currency fluctuations and exchange
rate adjustments; uncertainties generally associated with the specialty
retailing business; disruptions in our supply of inventory; and uncertainty
that definitive financial results may differ from preliminary financial
results due to, among other things, final GAAP adjustments.  These and other
applicable risks, cautionary statements and factors that could cause actual
results to differ from the Company's forward-looking statements are included
in the Company's filings with the SEC, specifically as described in the
Company's annual report on Form 10-K for the Fiscal year ended January 31,
2004.  The Company undertakes no obligation to update or revise any
forward-looking statements to reflect subsequent events or circumstances.  The
historical results contained in this press release are not necessarily
indicative of the future performance of the Company.

    Additional Information:
    Note: Other Claire's Stores, Inc. press releases, a corporate profile and
most recent 10-K and 10-Q reports are available via Claire's Internet home
page: http://www.clairestores.com.

                    CLAIRE'S STORES, INC. AND SUBSIDIARIES
                         CONSOLIDATED BALANCE SHEETS
                                 (UNAUDITED)

                                               May 1, 2004       May 3, 2003

     Assets

     Current assets:
        Cash and cash equivalents             $217,539,000      $167,271,000
        Inventories                            107,918,000        98,044,000
        Prepaid expenses and other
         current assets                         39,185,000        50,192,000
          Total current assets                 364,642,000       315,507,000

     Property and equipment:
        Land and buildings                      18,151,000        18,091,000
        Furniture, fixtures & equipment        228,690,000       209,603,000
        Leasehold improvements                 190,406,000       164,513,000
                                               437,247,000       392,207,000
        Less accumulated depreciation and
         amortization                         (247,626,000)     (219,288,000)
                                               189,621,000       172,919,000

     Intangible assets, net                     43,592,000        31,134,000
     Other assets                               15,834,000        13,594,000
     Goodwill                                  198,868,000       198,142,000
          Total Assets                        $812,557,000      $731,296,000

     Liabilities and Stockholders' Equity

     Current liabilities:
        Current portion of long-term debt               $-       $40,881,000
        Accounts payable                        44,803,000        50,278,000
        Income taxes payable                    24,946,000         9,944,000
        Accrued expenses                        62,483,000        46,530,000
          Total current liabilities            132,232,000       147,633,000

     Long-term liabilities:
        Long-term debt, excluding current
         portion                                         -        41,250,000
        Deferred rent expense                   17,657,000        16,073,000
        Deferred tax liability                  13,345,000         9,894,000
          Total long-term liabilities           31,002,000        67,217,000

    Stockholders' equity:
        Class A stock - par value $0.05
         per share                                 260,000           135,000
        Common stock - par value $0.05
         per share                               4,687,000         2,309,000
        Additional paid-in capital              49,413,000        33,198,000
        Other comprehensive income              15,046,000         8,386,000
        Retained earnings                      579,917,000       472,418,000
        Total Stockholders' Equity             649,323,000       516,446,000
          Total Liabilities and
           Stockholders' Equity               $812,557,000      $731,296,000


                    CLAIRE'S STORES, INC AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF INCOME
                                 (Unaudited)

                                               THREE MONTHS ENDED

                                    May 1, 2004           May 3, 2003

     Net sales                     $281,591,000  100.0%  $239,756,000  100.0%
     Cost of sales, occupancy, and
      buying expenses               125,524,000   44.6%   115,140,000   48.0%

    Gross Profit                    156,067,000   55.4%   124,616,000   52.0%

     Other Expenses:
        Selling and general
         administrative expense     104,245,000   37.0%    90,991,000   38.0%
        Depreciation and
         amortization                10,659,000    3.8%     9,854,000    4.1%
        Interest expense                 30,000    0.0%       772,000    0.3%
        Interest and other income    (1,210,000)  (0.4%)     (944,000)  (0.4%)

                                    113,724,000   40.4%   100,673,000   42.0%

     Income before income taxes      42,343,000   15.0%    23,943,000   10.0%

     Income taxes                    14,651,000    5.2%     8,378,000    3.5%

     Net income                     $27,692,000    9.8%   $15,565,000    6.5%

    Net Income per share:

    Basic:
    Net Income per share                  $0.28                 $0.16

    Diluted:
    Net Income per share                  $0.28                 $0.16

    Weighted average number of
     shares outstanding:

        Basic                        98,916,000            97,696,000

        Diluted                      99,239,000            98,084,000



SOURCE Claire's Stores, Inc.




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    CONTACT:
    Marisa F. Jacobs, Vice President of Corporate
    Communications and Investor Relations of Claire's Stores, Inc.,
    +1-212-594-3127, Fax - +1-212-244-4237, marisa.jacobs@claires.com