New, Innovative Session Examines Intersection of Business and Technology
BOULDER, Colo., May 20 /PRNewswire/ -- The 41st Design Automation
Conference (DAC) has taken an unusual and innovative step to expand its
technical program by offering a day-long session on the intersection of
business and technology called "Business Day @ DAC." It will be held Tuesday,
June 8, at the San Diego Convention Center, San Diego, and is open to all
conference attendees with full conference registration.
"Business Day @ DAC" offers a full day of keynotes, panels, and special
presentations from experts on business topics that affect technology decisions
and directions. It runs from 8:30 a.m. with the Opening Session and Keynote
until 6:30 p.m., with some sessions running simultaneously.
"This is an excellent program for anyone in technology who feels the need
to deepen his or her business knowledge and acumen," says Ellen Sentovich,
DAC's New Initiatives chair and Business Day @ DAC organizer. "We carefully
picked weighty topics and selected skilled executives who can address these
issues that many technologists, managers, and executives have faced or will
soon face."
One business session, "Competitive Strategies in the Electronics
Industry," will explore topics on increasing competition in the age of
globalization, patent portfolio management, and strategic marketing. Each of
the three speakers will cover a broad spectrum of approaches, applicable to
design, EDA, and intellectual property (IP)-based companies.
Another, "Business Models in IP, Software Licensing, and Services," will
focus on pros and cons of various models used for achieving success, such as
the tradeoffs and interaction between IP and EDA, software license models, and
design and EDA services.
A panel will attempt to answer: "When IC Yield Missed the Target, Who is
at Fault?" Panelists, representing a foundry, a fabless semiconductor
company, an IP provider, two EDA vendors, and an IC design team, will discuss
problems and solutions for achieving manufacturability and yield goals.
In another panel session, "What Happened to ASIC? Go (Recon)figure?,"
panelists will examine factors in the success of the various configurable
platform options, and look to what the future might bring.
Pat Gelsinger, chief technology officer and senior vice president of Intel
Corp., will deliver the opening keynote Tuesday titled, "Gigascale Integration
for Teraops Performance -- Challenges, Opportunities, and New Frontiers." He
will address the many-faceted EDA challenges the industry faces to enable
unprecedented teraops levels of performance.
The chief executive officer (CEO) panel is also part of Business Day @ DAC
and is titled, "EDA: This is Serious Business." Moderated by A. Richard
Newton, dean of the College of Engineering at the University of California at
Berkeley, the session will feature executives from the big three EDA
companies. Questioners are hardware designers, financial and market analysts
and a member of the technical trade press.
Additionally, DAC is offering a line-up of panels and presentations in the
DAC Pavilion on the Exhibitor Floor, including several business-oriented and
strategic discussions, each open to all attendees. The pavilion program will
kick off Monday morning with "EDA Business Forecast" featuring Gary Smith,
chief analyst at Gartner Dataquest. Others include:
* User Forums or Useless Forums?
* EDA Mergers & Acquisitions: Glory or Death?
* Export Controls in the Age of Globalization
DAC, the electronic design automation (EDA) industry's leading event,
starts Monday, June 7, and runs until Friday, June 11. More than
10,000 participants are expected to attend this year's conference, which will
showcase more than 250 exhibiting companies -- 50 of whom are first-time
exhibitors -- and 200 papers, panels, sessions and tutorials.
Pre-conference registration has closed. On-site registration at the San
Diego Convention Center opens Sunday, June 6. Conference registration is
$410 for members of ACM or IEEE and $525 for non-members. For more details,
visit the DAC website located at: http://www.dac.com. Or, contact DAC
management at (800) 321-4573 if you have questions or need more information.
About DAC
DAC is the premier forum for the electronic design industry to exchange
information on products, methodologies, and processes. Attended by more than
10,000 developers, designers, researchers, managers and engineers from leading
electronics companies and universities around the world, DAC includes more
than 200 exhibitors and offers a robust technical program covering the
electronics industry's hottest trends.
The conference is sponsored by the Association for Computing
Machinery/Special Interest Group on Design Automation (ACM/SIGDA), the
Institute of Electrical and Electronics Engineers/Circuits and Systems Society
(IEEE/CASS) and the Electronic Design Automation Consortium (EDA Consortium).
For more information, including registration, visit the DAC website at
http://www.dac.com, or contact DAC management at 1-800-321-4573.
SOURCE 41st Design Automation Conference
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CONTACT:
Nate James of Fleishman-Hillard, Public
Relations, +1-503-221-2378, jamesn@fleishman.com, for the 41st
Design Automation Conference
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