Agreement Announced Today at E3 Convention in Los Angeles
LOS ANGELES, May 20 /PRNewswire/ -- Time/Warner Retail Sales & Marketing
has entered into an agreement with All IN Media for national distribution of
SPORTS GAMER Magazine, it was jointly announced today by Dale Oehler, TWR
Senior Vice President/Client Group, and Bhu Srinivasan, President of All In
Media, during today's session of the E3 Convention in Los Angeles. SPORTS
GAMER will be the first video gaming magazine dedicated exclusively to the
sports game genre. The premiere issue of Sports Gamer will coincide with the
release of Madden 06 from EA Sports.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050520/SFF034 )
"Over $1 billion in exclusive license fees have thus far been paid by game
publishers to the NFL, MLB, NBA, FIFA and NASCAR," declares Oehler in
commenting on today's agreement. "This fact clearly demonstrates the value of
sports gaming to the industry's bottom line and the phenomenal sports interest
that exists among today's video gaming public. TWR is excited to launch this
unique magazine concept and believes the title holds tremendous promise at the
newsstand."
Srinivasan, Publisher of SPORTS GAMER and the creator of the company's
flagship title ALL IN, states, "Although sports gaming is the largest video
game genre, traditional gaming magazines offer coverage that is sporadic at
best. The time has never been better for the launch of SPORTS GAMER, an
exclusive gaming magazine that will cover strategies for every major sports
game and incorporate lifestyle aspects in the form of celebrity and athlete
interviews."
Player and celebrity interviews planned for publication in the early
issues of the title include Daunte Culpepper, Donovan McNabb, Tiger Woods,
Carmelo Anthony, Randy Moss, Ray Lewis, Snoop Dogg, Lance Bass, and sports
gamers from all walks of celebrity life.
ALL IN Media is the publisher of ALL IN, the world's leading poker
magazine. The company's mission is to launch, develop, and acquire media
properties focused on sports, video games, and poker.
Time/Warner Retail Sales & Marketing, a Time Warner Company, is the
largest distributor of magazines, books and comics.
SOURCE ALL IN Media
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Related links:
http://www.allinmagazine.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20050520/SFF034
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN9 PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Judy Cuervo of Time Warner, +1-212-522-8316;
or ALL IN Media, +1-212-880-6493
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