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Toshiba America Electronic Components to Showcase Advanced LCD and OLED Products and Technologies at SID 2008

 Innovative Display Products and Prototypes for Industrial Markets, Mobile
  Phones and Portable Electronics, Automotive, and Mobile Computing to be
                                  Featured

    IRVINE, Calif., May 20 /PRNewswire/ -- TAEC in Booth #135 -- Toshiba
America Electronic Components, Inc. (TAEC)*, a committed industry leader
that collaborates with customers to create breakthrough designs, will
exhibit an extensive array of next-generation displays and display
technologies developed by Toshiba Matsushita Display Technology Co., Ltd.
(TMD)** for industrial markets, mobile phone and portable electronics,
automotive, and mobile computing in booth #135 at the 2008 Society for
Information Display (SID) International Symposium, Seminar & Exhibition in
Los Angeles, CA, May 20 to 22, 2008.

    Featured technologies in TAEC's booth this year include Optically
Compensated Bend (OCB), Low Temperature Poly-Silicon (LTPS), Screen Fit,
System-on-Glass (SOG), Light Emitting Diode (LED) backlighting, and Organic
Light-Emitting Diode (OLED) displays. These technologies can be seen in
approximately 50 technology demonstrations and prototype, newly-announced
or commercially-available displays in four application areas: industrial,
mobile phone and portable electronics, automotive and mobile computing.

    In addition, a separate OCB technology section features two 9.0-inch
WVGA (800 x 480) LCD displays, one in OCB mode and the other in
conventional TN (twisted nematic) mode, as monitors for a professional HDTV
camera in a comparative demonstration to highlight OCB's fast response
time, wide viewing angle, and color clarity. The commercially available
HDTV camera used in the demonstration also features a TMD 9.0-inch WVGA OCB
display as its viewfinder.

    Industrial Displays

    LED Backlighting

    A newly announced lineup of color active-matrix thin-film transistor
(TFT) LCD modules for industrial applications incorporates long-life LED
backlighting systems designed to satisfy the requirements of a broad range
of industrial applications, such as test and measuring equipment, medical
equipment, portable handheld computing devices, and more. The series
includes five new transmissive LCD modules: 5.7-inch QVGA (320 x 240),
6.5-inch VGA (640 x 480), 8.4-inch SVGA (800 x 600), 8.4-inch XGA (1024 x
768), and 10.4-inch XGA (1024 x 768). Each of these products have
replaceable, long-life, mercury-free(1) LED-based backlighting systems, and
are designed such that a resistive touch panel can be added as an option.
The long-life LED-based backlighting systems provide an average backlight
lifetime of 70,000 hours MTTF/MTBF(2), or approximately 8 years continuous
operation, which exceeds that of today's common TFT LCDs for industrial
applications utilizing long-life cold cathode fluorescent lamp (CCFL)
backlights.

    Another representative industrial display with a replaceable LED
backlight to be shown is a 3.5-inch QVGA (320 x 240) display.

    Diverse Industrial-use LCD Lineup

    Additional modules representing TAEC's diverse industrial LCD lineup
include products with factory-installed resistive touch panels to benefit
system designers and reduce dust contamination: 7.0-inch WVGA (800x480),
8.4-inch SVGA (800 x 600) and 10.4-inch XGA (1024 x 768) LCD panels. TAEC's
diverse industrial LCD lineup is further represented by modules that
address outdoor and high ambient lighting conditions: two 6.5-inch VGA (640
x 480) modules, one with an anti-glare polarizer and another with an
anti-reflective polarizer to improve outdoor legibility; a very high
brightness, 900 candela/square meter (cd/m2), 12.1-inch SVGA (800 x 600)
module for improved viewability for vending machines, ticket dispensers, or
other equipment installed outdoors; and a low-power, thin and light,
transflective mode 8.9-inch WXGA (1280 x 768) for outdoor portable
applications.

    Displays for Mobile Phones and Portable Electronics

    Representative modules will be shown from the broad line of TMD
displays for mobile phones, handheld GPS, portable media players and other
portable electronic devices.

    Screen Fit Technology

    TMD Screen Fit transparent cover panel technology for cellular phone
and other mobile applications provides impact resistance and improves
legibility, as a result of a special resin injected between the cover panel
and the polarizing film at the surface of the LCD panel. The resin assures
optical integrity between the two materials, minimizes interface
reflections and strengthens the module structure. Compared to a
conventional LCD design, in which the top polarizer film layer of the
display is protected by an acrylic cover panel encasing the hollow space
between the cover and the display, a Screen Fit LCD enhances the display's
optical characteristics by eliminating two boundaries that reflect and
scatter light, reducing reflections from the inner surface of the cover
panel as well as the reflections from the surface of the LCD panel.
Luminance is also improved with increased transmittance. At SID 2008, a
side-by-side comparison of a 2.8-inch WQVGA (240 x 400) Screen Fit module
and a conventional TN module of the same resolution and form factor enable
attendees to see the improved legibility provided by Screen Fit technology.
In addition, another side-by-side comparison will be made of a 4.3-inch
WQVGA (480x272) Screen Fit module featuring 3000:1 contrast ratio vs. a
similar conventional TN module.

    System-on-Glass Technology

    A 2.8-inch WQVGA (240 x 400) commercially available SOG display
demonstrates the potential that TMD's LTPS SOG technology offers for
integration of external circuitry onto the substrate glass. The module
achieves improved durability and reliability through integration of analog
circuits (D-A converter and amplifier), driving and power supply circuits,
and an integrated control circuit, as well as integration of row and column
drivers. The reduction in number of components and connections enhances
reliability and contributes to a thinner, lighter weight design and is
ideal for mobile applications.

    Thin and Lightweight

    Thin glass technology will be demonstrated with a 2.4-inch QVGA (240 x
320) module only 0.99mm thin, including the backlight, which enables even
thinner, lighter weight, and lower power mobile phones. A commercially
available mobile phone utilizing the 2.4-inch QVGA thin glass display will
also be shown.

    High Resolution

    A high-resolution 3.0-inch WVGA (800 x 480) LTPS TFT LCD module will be
demonstrated, featuring five times the number of pixels as available in the
common QVGA format, with a pixel density of 313 pixels per inch to support
greater information content and superior image quality for web and mapping
applications.

    Active Matrix OLED Technology

    The excellent color reproduction and true black performance of TMD's
top emission OLED technology will be featured in a technology demonstration
of a 3.18-inch WQVGA (240 x 427) active matrix module with an ultra-fast
response time of less than 1.0msec, high brightness of 400cd/m2 and color
gamut greater than 90 percent. Top-emission OLEDs emit light towards the
viewer to achieve higher brightness with lower power consumption, compared
to bottom-emission OLEDs, thereby extending the life of the panel. An OLED
panel reproduces images from light emitted by the fine organic
electroluminescent material film formed on the glass substrate, thus it can
provide high-contrast, clear images with ultra-fast response time for
remarkable moving picture performance. In addition, the OLED panel features
an ultra-wide viewing angle, and is thinner and lighter than an LCD, since
no backlighting system is required.

    Automotive Displays

    In this section, displays for automotive instrument panel, center
display and navigation applications will be featured. OCB technology is
particularly well suited for automotive instrument cluster applications,
with its wide viewing angles and fast response speed that performs
exceptionally well even at extremely cold operating temperatures of -20oC
and below. A comparison of two prototype 12.3-inch double-VGA (1280 x 480)
TFT modules, one using OCB technology and the other using conventional TN
technology, will be shown to demonstrate the fast response, wide viewing
angle, and color clarity of OCB technology. When integrated into an
automotive instrument panel, such full-size displays can be used to switch
among multiple views, such as speedometer and tachometer, navigation
guides, meters and gauges, and rear-view camera system images. A robust,
LED-backlit, 3.5-inch QVGA (240 x 320) instrument cluster display will also
be shown. Also, a round 2.4-inch 240 x 240 TFT LCD, enabled by LTPS and LED
backlight technologies, will be featured. Either of these smaller
instrument displays could be used in front of the steering wheel or in
other confined spaces typically found in an instrument cluster panel area.

    To represent TMD's wide product line-up of 5.2- to 9.0-inch modules for
both automotive center information, navigation and entertainment
applications, a 5.2-inch WVGA (800 x 480) module for portable navigation
and a 7.0-inch WVGA (800 x 480) module for center information and
navigation will be shown, along with representative commercially-available
navigation systems from leading manufacturers.

    Mobile Computing Displays

    In the mobile computing section, representative models from the TMD
notebook PC LCD display lineup will be shown, which feature a thin,
lightweight structure achieved through low-temperature poly-silicon
technology, glass thinning and LED backlighting. Combining glass which is
0.3mm thin, or even thinner at 0.2mm, plus LED backlighting in LTPS-based
TFT LCD modules enables and enhances even higher portability in the mobile
PC segment of the marketplace. Modules on display include a 4:3-format
10.4-inch XGA (1024 x 768), as well as wide-format models featuring
5.6-inch WSVGA (1024 x 600), 11.1-inch WXGA+ (1366 x 768), and 12.1-inch
WXGA (1280 x 800) displays. In addition, commercially available
ultra-mobile and mobile PCs from leading manufacturers will be shown, which
use the 0.2mm or 0.3mm thin glass TMD display modules described above.

    In addition, TMD is finding new applications for monochrome-type TFT
LCD displays. The active-matrix TFT-type monochrome displays provide better
contrast ratio and optical performance than more conventional
passive-matrix monochrome displays. Two modules will be demonstrated, a
5.2-inch VGA (640 x 480) and 4.0-inch VGA (640 x 480) display, in addition
to two commercially available electronic translator/dictionary systems
which utilize the TMD display modules described above.

    *About TAEC

    Through proven commitment, lasting relationships and advanced, reliable
electronic components, Toshiba enables its customers to create
market-leading designs. Toshiba is the heartbeat within product
breakthroughs from OEMs, ODMs, CMs, distributors and fabless chip companies
worldwide. A committed electronic components leader, Toshiba designs and
manufactures high-quality flash memory-based storage solutions, discrete
devices, displays, advanced materials, medical tubes, custom SoCs/ASICs,
digital multimedia and imaging products, microcontrollers and wireless
components that make possible today's leading cell phones, MP3 players,
cameras, medical devices, automotive electronics and more.

    Toshiba America Electronic Components, Inc. is an independent operating
company owned by Toshiba America, Inc., a subsidiary of Toshiba
Corporation, Japan's largest semiconductor manufacturer and the world's
third largest semiconductor manufacturer (Gartner, 2007 WW Semiconductor
Revenue, April 2008). For additional company and product information,
please visit http://www.toshiba.com/taec/.

    **About Toshiba Matsushita Display Technology Co., Ltd

    In April 2002, Toshiba Corporation and Matsushita Electric Industrial
Co., Ltd. merged their LCD businesses into a new joint venture company,
Toshiba Matsushita Display Technology Co., Ltd, now known as TMDisplay. The
joint venture company brings together each company's strengths and
capabilities in LCD technology to satisfy a broad range of customer
requirements and market segments. Today, Toshiba Matsushita Display
Technology Co., Ltd. is the worldwide leader in the field of TFT LCD
modules for mobile use. For further information, please visit the TMD home
page at http://www.tmdisplay.com/tm_dsp/index.htm.

    About Toshiba Group

    Toshiba Group, a Corporate Citizen of the Planet Earth, is committed to
realizing a better environment. Guided by "Toshiba Group Environmental
Vision 2050" Toshiba Group is implementing measures to boost environmental
efficiency by 10 times in FY2050, against the benchmark of FY2000. Toshiba
Group is seeking to reduce CO2 emissions by a total equivalent to 57.6
million tons by FY2025, through the development and sales of high
efficiency power supply equipment and systems, and the manufacture of
environmentally conscious home appliances and office equipment. By working
to mitigate global warming, make efficient use of resources and control
management of chemicals, Toshiba creates value for people and promotes
lifestyles in harmony.


(1) Mercury-Free: Toshiba Matsushita Display Technology Co., Ltd. defines "Mercury-Free" products as those containing no more than a maximum concentration value of 0.1 percent mercury(Hg) by weight in Homogeneous Materials(3). This does not mean that Mercury-Free products are entirely free of mercury(Hg). (2) Module MTBF (Mean Time Between Failure) 70,000 hours; backlight MTTF (Mean Time To Failure) 70,000 hours. MTBF and MTTF are not guarantees or estimates of product life; they are statistical values related to mean failure rates for a large number of products which may not accurately reflect actual operation. (3) Homogeneous Materials: Toshiba Matsushita Display Technology Co., Ltd. defines "Homogeneous Materials" to mean a material that cannot be mechanically disjointed into different materials. The term "homogeneous" is understood as "of uniform composition throughout," so examples of "Homogeneous Materials" would be individual types of plastics, ceramics, glass, metals, alloys, paper, board, resins and coatings. Toshiba Matsushita Display Technology Co., Ltd. defines the term "mechanically disjointed" to mean that the materials can, in principle, be separated by mechanical actions such as unscrewing, cutting, crushing, grinding or abrasive processes. Information in this press release, including product pricing and specifications, content of services and contact information, is current on the date of the announcement, but is subject to change without prior notice. Technical and application information contained here is subject to the most recent applicable TMD LCD product specifications. In developing designs, please ensure that TMD LCD products are used within specified operating ranges as set forth in the most recent TMD product specifications. This information is available from TAEC or from your TAEC representative. All other trademarks and tradenames held within are the properties of their respective holders.
SOURCE Toshiba America Electronic Components, Inc.




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    CONTACT:
    Jan Johnson of MultiPath Communications,
    +1-714-633-4008, jan@multipathcom.com, for Toshiba America
    Electronic Components, Inc.; or Poloi Lin of Toshiba America
    Electronic Components, Inc., +1-949-623-3098,
    poloi.lin@taec.toshiba.com