E.piphany Remains Sole 'Leader' in Newly Released E-Marketing Magic Quadrant
SAN MATEO, Calif., May 21 /PRNewswire-FirstCall/ -- Furthering its
reputation in CRM excellence, E.piphany (Nasdaq: EPNY), a provider of Smart
CRM(TM) solutions, today announced that it has been named a leader in three
Gartner CRM Magic Quadrant research notes released in 2002. E.piphany was
placed as the sole "leader" in the E-Marketing Magic Quadrant for the second
consecutive report, retained its leader quadrant status in Gartner's Customer
Relationship Optimization (CRO) Magic Quadrant, and achieved leader quadrant
placement in the new CRM Analytics Magic Quadrant.
Gartner states that, "Most enterprises recognize the value of customer
data; however, transforming data into insight is challenging." (Gartner
Research Note: COM-15-1587: "CRM Analytics Will Command Attention in 2002"
C. Marcus; G. Herschel) E.piphany deems that its leader quadrant position in
these reports indicates that the market is demanding that CRM suites embed
deep intelligence about customers to foster ongoing multi-channel interactions
that build lifetime customer loyalty and profitability.
E.piphany believes the company's heritage in analytics and marketing
intelligence is driving a convergence with operational CRM. By leveraging
insight to enhance all customer communication channels and interactions,
enterprises can improve customer satisfaction, increase revenue, and lower
operating costs. It is this capability that has also helped to secure
E.piphany's recognition on the Gartner B2B and B2C CRM Suite Magic Quadrants.
E.piphany underwent a rigorous and thorough evaluation by Gartner to
determine its placement on the Magic Quadrants, which are comprised of
Leaders, Challengers, Visionaries and Niche Players. E.piphany was evaluated
and positioned in the leader quadrant in the following Magic Quadrants:
-- E-Marketing Magic Quadrant
The E-Marketing Magic Quadrant evaluates vendors for E-Marketing
functionality as it continues to evolve as a critical part of a
multi-channel CRM strategy
(E-Marketing Magic Quadrant 1H02: Raising the Bar, March 2002,
W. Janowski; A. Sarner). Go to http://www.epiphany.com/news/gartner to
download this report.
-- Customer Relationship Optimization (CRO) Magic Quadrant
Leaders in this category are recognized for the ability to
intelligently guide (but not necessarily directly execute) a series of
subsequent multi-channel actions into an effective customer
conversation (NA CRO Magic Quadrant 1H02, March 2002, G. Herschel). Go
to http://www.epiphany.com/news/gartner to download this report.
-- CRM Analytics Suite Magic Quadrant
In the first CRM Analytics Suite Magic Quadrant, E.piphany is listed in
the leader quadrant. This Magic Quadrant focuses on vendors that
target a broad range of analytic issues specifically related to CRM
(North America CRM Analytics Suite Magic Quadrant 1H02, March 2002,
G. Herschel). Go to http://www.epiphany.com/news/gartner to download
this report.
"We continue to be positioned in the leader quadrant in Gartner's CRM
Magic Quadrants," said Jeff Pulver, Executive Vice President of Marketing at
E.piphany. "We believe that integrated real-time analytics should drive each
and every customer interaction, and that analytics must go beyond simple
metrics and reports to be effective. It is our strength in analytics and our
ability to transform operational CRM that has been recognized by the
industry's top analyst firms, and by our global customers, including
35 percent of the Fortune 100. We are pleased by our placement in these Magic
Quadrants, and will continue to lead the CRM market."
About E.piphany
E.piphany provides Smart CRM(TM) solutions for the largest global
enterprises. The company's integrated CRM suite, E.piphany E.6(TM), is driven
by real-time intelligence to enable global businesses to better understand
their customers and take the optimal action to improve customer satisfaction,
increase revenue and reduce costs. E.piphany's Smart CRM system is built on
the industry's most advanced, Web-based, CRM platform, resulting in fast and
easy deployment and adoption. Leading companies, including more than 35% of
the Fortune 100, use E.piphany products to enhance their customers'
experience, enable organizational effectiveness and drive value. With
worldwide headquarters in San Mateo, California, E.piphany has regional
operations and offices throughout North America, Asia Pacific, Europe, Japan
and Latin America.
About The Magic Quadrants
The Magic Quadrant is copyrighted in 2002 by Gartner, Inc. and is reused
with permission. Gartner's permission to print or reference its Magic
Quadrant should not be deemed to be an endorsement of any company or product
depicted in the quadrant. The Magic Quadrant is Gartner's opinion and is an
analytical representation of a marketplace at and for a specific time period.
It measures vendors against Gartner-defined criteria for a marketplace. The
positioning of vendors within a Magic Quadrant is based on the complex
interplay of many factors. Gartner does not advise enterprises to select only
those firms in the Leaders segment. In some situations, firms in the
Visionary, Challenger, or Niche Player segments may be the right match for an
enterprise's requirements. Well-informed vendor selection decisions should
rely on more than a Magic Quadrant. Gartner research is intended to be one of
many information sources including other published information and direct
analyst interaction. Gartner expressly disclaims all warranties, express or
implied of fitness of this research for a particular purpose.
NOTE: E.piphany, E.6, Smart CRM and the E.piphany logo are trademarks of
E.piphany, Inc. All other trademarks are the property of their respective
owners.
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Related links:
http://www.epiphany.com
CONTACT:
investors, Todd Friedman, +1-650-356-3934, or
tfriedman@epiphany.com, or media, Kim Stocks, +1-650-356-5863, or
kstocks@epiphany.com, both of E.piphany; or Stacey McCarthy of
Blanc & Otus, +1-415-856-5116, or smccarthy@bando.com, for
E.piphany
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