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BAM! Entertainment Chosen to Distribute Original Titles From Europe And Japan - to Be Showcased at E3

    E3, LOS ANGELES, May 21 /PRNewswire-FirstCall/ --
BAM! Entertainment (Nasdaq: BFUN) today announced that it will spotlight
several top European and Japanese PlayStation(R) 2 titles this week during the
Electronic Entertainment Expo (E3).  Thanks to agreements with top
international developers, BAM! Entertainment brings several games to the
North American market including Way of the Samurai, Riding Spirits,
WipEout(TM) Fusion and Dropship(TM): United Peace Force.  E3 is held in
Los Angeles from May 22-24.  BAM! Entertainment is located in the
West Concourse, room #153-B.

    Way of the Samurai
    Way of the Samurai for PlayStation 2 was developed by Japan-based Acquire,
the developer of the first two titles in the acclaimed Tenchu series.  The
title was the #1 selling console title in Japan the week of its debut. In the
game, the player takes on the role of a wandering samurai who is drawn into a
conflict between warring clans.  Way of the Samurai features a realistic
combat system with more than 40 different swords to master and over 200 unique
fighting stances and attacks.  BAM! Entertainment will support the
North American launch of the title with national radio, print and online
advertising campaigns.  BAM! will also bring this title to the European
market.

    Riding Spirits
    Players hit the road on 150 of the fastest two-wheel machines on the
planet from companies like Yamaha, Honda and Suzuki in one of the most
accurate motorcycle racing games ever created.  Each bike is modeled in exact
detail after its real-world counterpoint right down to the engine noise.
Riding Spirits is being developed by Spike, one of Japan's top development
studios.  BAM! Entertainment has created national radio, print and online
advertising campaigns to kick off the title's release.

    WipEout Fusion
    WipEout Fusion has received rave reviews since its launch in the European
market earlier this year, reaching #3 on the European sales charts.  The title
provides one of the fastest and most adrenaline-pumping complete racing
experiences on any gaming system.  Developed by Sony Computer Entertainment
Europe Studio Liverpool, WipEout Fusion offers 45 futuristic race circuits for
players to corkscrew, jump, barrel roll and loop like never before.  The game
has significant new features including super-enhanced tracks, ships and
weaponry, and six playing modes.

    Dropship: United Peace Force
    Dropship, developed by Sony Computer Entertainment Europe's Studio Camden,
entered the sales charts at #4 in the U.K. market during the very competitive
holiday season.  Journalists have noted that the military action shooter has
since gone on to become a cult classic amongst gamers.  Freshly recruited to
the ranks, players must utilize a range of futuristic, super high-tech ground
and air combat vehicles to fight deadly political forces that threaten world
peace.  BAM! Entertainment will launch this title with support from a
comprehensive online campaign across gaming and lifestyle web sites and
nationwide channel marketing promotions.

    WRC: World Rally Championship
    WRC: World Rally Championship, developed by Evolution Studios for Sony
Computer Entertainment Europe, has received rave reviews from international
press.  WRC: World Rally Championship includes all of the official teams and
cars of the World Rally Championship 2001 season as well as the locations of
the real WRC event, including 14 rally races across the world, and more than
81 tracks taken from the real 2001 FIA WRC rally stages.  As part of its
ongoing promotional programs, BAM! is running a national online sweepstakes
campaign for the chance to win a Subaru WRX.

    About BAM! Entertainment, Inc.
    Founded in 1999 and based in San Jose, California, BAM! Entertainment,
Inc. is a developer, publisher and marketer of interactive entertainment
software in North America and Europe.  The company develops, obtains, or
licenses properties from a wide variety of sources, including global
entertainment and media companies, and publishes software for video game
systems, wireless devices, and personal computers.   The company's common
stock is publicly traded on Nasdaq under the symbol BFUN.  More information
about BAM! and its products can be found at the company's web site located at
http://www.bam4fun.com.

    This release contains statements that are "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995.
These statements are based on current estimates and projections about BAM!
Entertainment's business, which are derived in part on assumptions of its
management, and are not guarantees of BAM! Entertainment's future performance,
as such performance is difficult to predict.  Therefore, actual outcomes and
results may differ materially from what is expressed or forecasted in such
forward-looking statements due to numerous factors.  Such factors include, but
are not limited to those described in the final prospectus dated
November 14, 2001 relating to the initial public offering of BAM!
Entertainment, which was filed with the U.S. Securities and Exchange
Commission.  Readers of the release are referred to this filing.  BAM!
Entertainment does not intend to update any of these forward-looking
statements after the date of this release.

    NOTE:  BAM! Entertainment, BAM! and BAM!4 are trademarks of BAM!
Entertainment, Inc.  PlayStation is a registered trademark of Sony Computer
Entertainment Inc.  Nintendo GameCube is a trademark of Nintendo of America,
Inc.  Microsoft and Xbox are registered trademarks or trademarks of Microsoft
Corporation.  Nintendo and Game Boy Advance are trademarks of Nintendo.   All
other trademarks are the property of their respective owners.



SOURCE BAM! Entertainment, Inc.




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