US High Tech Publishing Statistics: April 2004
LONDON, May 21 /PRNewswire-FirstCall/ --
Summary
Month of April 2004
The business information market serving the technology industry, measured
in terms of advertising page volumes, decreased by 5.9% in the month of April
compared to April 2003. CMP Media's continuing technology publications
recorded a 3.0% decrease against April 2003.
CMP Media's market share, compared to 2003, increased - its continuing
titles held a share of 28.2% in April 2004 up from 27.3% in April 2003.
Calendar Year to April
The market decreased by 7.2% compared to the year to April 2003. CMP's
continuing titles, in the year to April 2004, recorded a 5.6% decrease in
advertising page volumes against the year to April 2003.
Market share of CMP Media's continuing titles year to date was 27.0% up
from 26.6% in the prior year period.
Rolling twelve months to April 2004
The market decreased by 11.2% in advertising page volumes in the twelve
months ended April 2004 compared to the twelve months ended April 2003. CMP
Media's continuing High Tech publications recorded a 4.9% decrease in the same
period.
MARKET SEGMENT - ADVERTISING PAGE VOLUMES
MONTH OF April 2004
2004 2003
Change Market Market
04 vs 03 Share Share
2004 2003 % % %
Pages Pages
CMP Media
Continuing 1,544 1,592 -3.0 % 28.2 % 27.3 %
Discontinued 0 144 0.0 % 2.5 %
CMP Media
Total 1,544 1,736 -11.1 % 28.2 % 29.8 %
Whole Market
Continuing 5,481 5,656 -3.1 % 100.0 % 97.1 %
B2B Tech
Publications 4,856 5,076 -4.3 % 88.6 % 87.1 %
General
Business 625 580 7.8 % 11.4 % 10.0 %
Discontinued 0 169 0.0 % 2.9 %
Total Market 5,481 5,825 -5.9 % 100.0 % 100.0 %
MAJOR CMP TITLES
April 2004 YTD April 2004
+ Pages % Change + Pages % Change
Information Week -3.7 -1.7 +1.5 +0.2
EE Times -3.5 -1.5 -52.1 -5.1
Dr Dobb's -4.8 -9.3 -10.4 -5.8
Network
Computing +20.2 +14.3 +39.4 +9.4
Network Magazine -7.5 -16.7 -16.9 -10.1
CRN +13.5 +6.5 -50.2 -6.2
VAR Business -35.6 -27.1 -35.8 -7.7
CALENDAR YEAR TO April 2004
Change 2004 2003
04 vs 03 Market Market
2004 2003 % Share Share
Pages Pages % %
CMP Media
Continuing 5,506 5,834 -5.6 % 27.0 % 26.6 %
Discontinued 0 576 0.0 % 2.6 %
CMP Media
Total 5,506 6,410 -14.1 % 27.0 % 29.2 %
Whole Market
Continuing 20,358 21,111 -3.6 % 100.0 % 96.3 %
B2B Tech
Publications 18,384 19,106 -3.8 % 90.3 % 87.1 %
General
Business 1,974 2,005 -1.6 % 9.7 % 9.2 %
Discontinued 0 822 0.0 % 3.7 %
Total Market 20,358 21,933 -7.2 % 100.0 % 100.0 %
TWELVE MONTHS to Date
2004 2003
2004 2003 Change Market Market
Pages Pages % Share % Share %
CMP Media
Continuing 18,403 19,355 -4.9 % 26.8 % 25.0 %
Discontinued 1,022 2,246 1.5 % 2.9 %
CMP Media Total
19,425 21,601 -10.1 % 28.3 % 27.9 %
Whole Market
Continuing 67,592 72,779 -7.1 % 98.4 % 94.1 %
B2B Tech Publications 60,623 65,487 -7.4 % 88.3 % 84.7 %
General Business 6,969 7,292 -4.4 % 10.1 % 9.4 %
Discontinued 1,095 4,532 1.6 % 5.9 %
Total Market 68,687 77,311 -11.2 % 100.0 % 100.0 %
Source - IMS: Auditor
Notes to Editors:
CMP MEDIA LLC
CMP Media LLC (http://www.cmp.com) is a leading integrated media company
providing essential information and marketing services to the entire
technology spectrum -- the builders, sellers and users of technology
worldwide. Capitalising on its editorial strength, CMP is uniquely positioned
to offer marketers comprehensive, integrated media solutions tailored to meet
their individual needs. Its diverse products and services include newspapers,
magazines, Internet products, research, direct marketing services, education
and training, trade shows and conferences, and custom publishing.
BASIS OF COMPILATION OF STATISTICS
The statistics, which are the main subject of today's release, are
independently compiled by IMS/Auditor. The basis of compilation
includes:
-- pages are hand counted
-- supplement ads are counted if in over 50% of circulation
-- house ads are not counted
-- inserts are counted if bound in publication
-- the database will continually be updated as more accurate information
arrives
All CMP High Tech publications are tracked. CMP determines the competitive
set of publishing titles which are measured on its behalf by IMS Auditor and
periodically adjusts the population to ensure that it is properly
representative of the changing US business technology advertising market in
which CMP competes.
Note: that these statistics represent only total advertising page volumes
as counted above, they do not represent paid advertising page volumes nor do
they show the revenue yields which the operators in these market segments have
achieved.
This press release includes statements which are not historical facts and
are considered "forward-looking" within the meaning of Section 27 of the
Securities Act of 1933, as amended. These forward-looking statements reflect
UBM's current views about future events, business and growth strategy and
financial performance. These forward-looking statements are identified by
their use of terms and phrases such as "believe," "expect," "plan,"
"anticipate," "on target" and similar expressions identifying forward-looking
statements. Investors should not rely on forward-looking statements because
they are subject to a variety of risks, uncertainties and other factors that
could cause actual results to differ materially from UBM's expectations. UBM
expressly does not undertake any duty to update forward-looking statements.
Management does not attempt to update forecasts unless conditions materially
change.
SOURCE United Business Media plc
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Related links:
http://www.cmp.com
CONTACT:
Michael Waring, +44-20-7921-5031, or Nick
Molden, +44-20-7921-5097 both of United Business Media, or Colin
Browne of The Maitland Consultancy +44-20-7379-5151, for United
Business Media
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