Continental's Multi Media Platform (MMP), which includes the Microsoft Auto
operating system, will be on display
DETROIT, May 21 /PRNewswire/ -- During the eighth annual Telematics
Update Detroit Conference, three executives from leading automotive
supplier Continental will discuss how electronics and wireless technologies
are transforming the cars we drive into the most reliable, high-tech
electronics device consumers' own. Continental also will demonstrate its
Multi Media Platform.
As a gold sponsor of the event, Continental will share its perspective
on how technology has helped evolve the vehicle interior and enhance the
driving experience through the safe presentation of information inside the
car. Continental's Interior Division specializes in integrating technology
into the car so it can connect people to the environment and to the content
and information they need while on the road.
"One of the trends Continental is focused on is to help enable the
transition of digital entertainment from the home and into the car. Another
more complex trend our research and development team is investigating is
combining active and passive safety systems with wireless technology to
enable cars to talk with each other and the roads in an effort to reduce
congestion and enhance vehicle safety," said Herbert Halamek, vice
president of Sales and Portfolio for Continental's Connectivity Business
Unit.
Consumer Electronics & Cars Unite
Telematics Update attendees will have an opportunity to experience
Continental's next generation Multi Media Platform (MMP) inside the
Microsoft Auto Business Unit's Booth. Two versions of the platform, a high
and mid-tier solution, are available to automakers to integrate into a
vehicle platform. The MMP basic hardware meets all the demands for the
latest in-car infotainment systems. A high-end version will deliver a more
powerful graphical image.
The product includes a car radio, CD/DVD player and navigation system
and also offers additional features that wirelessly connect mobile phones
and audio players. Because the Multi Media Platform, which utilizes
Microsoft Auto software, is upgradeable it will help automakers
future-proof their vehicles and bridge the development cycles between the
automotive and consumer electronics industries.
Raising the Vehicle IQ
In the future, Continental's MMP could also provide updated information
to other vehicle systems about the road ahead, road intersections, tight
bends and topography in the form of an electronic horizon (eHorizon). The
technology, when combined with other car-to-car and car-to-roadside
applications, and active and passive vehicle safety systems, could provide
the car with electronic reflexes to help people avoid critical driving
situations.
About Continental
With targeted annual sales of more than euro 26.4 billion for 2008, the
Continental Corporation is one of the top automotive suppliers worldwide.
As a supplier of brake systems, systems and components for the powertrain
and chassis, instrumentation, infotainment solutions, vehicle electronics,
tires and technical elastomers, the corporation contributes towards
enhanced driving safety and protection of the global climate. Continental
is also a competent partner in networked automobile communication. Today,
the corporation employs approximately 150,000 people at nearly 200
locations in 36 countries.
Supplying both, OEMs and the Aftermarket worldwide, the Interior
Division of Continental AG develops and produces electronic systems which
allow the information in a vehicle to be controlled and communicated
according to the requirements of the driver and the driving situation. The
Division achieves annual sales of more then euro 6 billion with a workforce
of more than 33,000 employees. The range of products includes instruments
clusters and multifunctional displays, control units, electronic car entry
systems, tire information systems, climate control systems, radios,
multimedia and navigation systems, telematic solutions as well as cockpit
modules and systems. The Interior Division develops vehicle electronics
enabling car-to-car and car-to-infrastructure communication, Internet
access and the seamless integration of mobile devices (car-to-device). The
focus on systems integration offers customers less complexity and ensures
efficient and cost-effective solutions for the management of information in
passenger cars as well as commercial and special vehicles.
Internet media databases: http://www.continental-corporation.com
SOURCE Continental AG
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Related links:
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CONTACT:
Sue Frederick, Manager, Communications of
Continental AG, +1-248-790-7277,
Sue.frederick@us.contiautomotive.com
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