Westin Spending $10 Million to Launch the Heavenly Bath(SM)
Featuring a Dual-Headed Shower
WHITE PLAINS, N.Y., May 22 /PRNewswire/ -- Well, rub a dub dub! Forget
getting squeaky clean in the shower, for some people bathing can be downright
dirty. In a new survey of 1,000 travelers conducted by Westin Hotels &
Resorts, 29% of people surveyed said they sometimes "shower or bathe with
another person" and almost a quarter admitted to "making love in the shower."
People More Likely to Shower with Garth than Mick
According to "Bathing on the Road: A Survey by Westin Hotels & Resorts"*
conducted by Guideline Research and Consulting Corporation of New York City,
singing in the shower is another favorite pastime -- three out of five of us
do it. People are more likely to croon country than any other type of music
(12%) followed in order by "rock" (10%), "popular" (7%), "classical" (7%),
"Christian/religious" (6%) and "alternative" (5%). Other less conventional
habits in the tub include "drinking alcohol" (7%), "eating food" (7%), and a
surprising 15% of folks "talk on the phone" while bathing or showering.
Bathing Pet Peeves
While sex in the shower may be a high for many people, bathing has plenty
of lows too. Travelers' biggest pet peeves when taking a shower or bath are:
* "water pressure being too low" (33%);
* "dirty tub or shower" (31%);
* "water draining too slowly" (24%);
* "not being able to get the temperature just right" (24%);
* "water getting outside the shower curtain" (21%);
* "the shower curtain sucking in and touching you" (20%).
Two Heads in the Bath are Better Than One: Westin Unveils New Heavenly
Bath
Westin interviewed 1,000 American men and women on their bathing habits,
likes and dislikes as part of the research and development of its new Heavenly
Bath, which is designed to provide travelers with the best bathing experience
in the hotel industry including a therapeutic spa shower and luxurious bath
amenities. With the introduction of the Heavenly Bath, Westin is spending
$10 million to replace showerheads, curtain rods, curtains, towels, robes and
amenities in 32,000 rooms at its 70 hotels across North America.
So what's a Heavenly Bath? The showcase of the Heavenly Bath is a
custom-designed Speakman shower with two heads to provide more power and wider
water coverage. In addition, each of the showerheads features five adjustable
jets and several spray options, from a light mist to massaging needles,
meaning that guests can customize their own showers. The Heavenly Bath also
features a curved shower curtain rod that provides eight additional inches of
elbowroom (and eliminates the dreaded shower curtain cling), plus luxurious
products like an oversized Brazilian combed cotton bath sheet, custom-designed
velour bathrobes and new spa amenities. Launched today after a year of
research and development, including testing more than 150 showerheads, the
Heavenly Bath is designed to be the best bathing experience in the hotel
industry.
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) is one of the
leading hotel and leisure companies in the world with more than 725 properties
in 80 countries and 120,000 employees at its owned and managed properties.
With internationally renowned brands, Starwood is a fully integrated owner,
operator and franchiser of hotels and resorts including: St. Regis, The Luxury
Collection, Sheraton, Westin, Four Points by Sheraton, W brands, as well as
Starwood Vacation Ownership, Inc., one of the premier developers and operators
of high quality vacation interval ownership resorts. For more information,
please visit us at http://www.starwoodhotels.com.
** Please contact Starwood's new toll-free media hotline at
(866) 4-STAR-PR (866-478-2777) for photography or additional information**
*The Westin Hotels & Resorts survey is based on telephone interviews
conducted on a national omnibus survey during the period of April 5-8, 2001.
The survey was conducted among a nationwide cross-section of 1,000 adult
American men and women ages 18 or older living in the continental United
States (480 men; 520 women). Out of the 1,000 respondents, 614 people claimed
to have traveled in the past year and stayed in a hotel. The survey
respondents were drawn from a nationally projectable RDD (random digit
dialing) telephone sample.
All samples are subject to some degree of sampling "error" -- that is,
statistical results obtained from a sample can be expected to differ somewhat
from results that would be obtained if every member of the target population
were interviewed. In this report, the margin of sampling error is +/- 3
percentage points on the totals. The margin of error for subgroups, by
definition, is higher.
A minimum amount of weighting was applied to bring the findings in line
with current U.S. census data on the four key variables of gender, age,
geographic region and race. This is done to ensure reliable and accurate
representation of the total population. Statistics cited in this report refer
to the weighted data.
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SOURCE Westin Hotels & Resorts
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Related links:
http://www.starwoodlodging.com
CONTACT:
K.C. Kavanagh of Starwood Hotels & Resorts
Worldwide, Inc., 914-640-8339, Toll-Free: 866-4-STAR-PR or
866-478-2777
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