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BAM! Entertainment to Unveil Reign of Fire at the Electronic Entertainment Expo This Week

 Spyglass Entertainment's Summer Blockbuster Film to Be Showcased on Multiple
             Gaming Platforms at the Industry's Largest Tradeshow

    E3, LOS ANGELES, May 22 /PRNewswire-FirstCall/ --
BAM! Entertainment (Nasdaq: BFUN) today announced that its action title,
Reign of Fire, based on Spyglass Entertainment's upcoming film will be shown
for the first time at the industry's largest tradeshow this week in
Los Angeles.
    "Reign of Fire," a post-apocalyptic action film starring
Matthew McConaughey and Christian Bale is due in theatres July 12th, 2002.
BAM! Entertainment plans to bring Reign of Fire to PlayStation(R) 2, Xbox(TM)
game console and Game Boy(R) Advance simultaneously this fall in addition to
Nintendo(TM) GameCube in early 2003.
    "Spyglass Entertainment has a reputation for bringing some of the most
intriguing and high-quality action films to the silver screen and we are proud
to bring the great action experience of 'Reign of Fire' to the interactive
arena," said Bernard Stolar, President and Chief Operating Officer of BAM!
Entertainment.  "Spyglass Entertainment's truly unique storylines,
state-of-the-art special effects and mass appeal are the stuff that great
games are made of."
    "Our relationship with BAM! Entertainment benefits everyone who loves
movies," said Gary Barber and Roger Birnbaum, Co-Chairmen and Co-CEO's of
Spyglass Entertainment.  "BAM! has captured the stunning visual effects and
edge-of-your seat action you'll see in 'Reign of Fire' at the movie theatres."
    The multi-million dollar production "Reign of Fire" has had movie
audiences abuzz since the release of the movie's trailer in late April.  Due
in theatres July 12th, the film stars Matthew McConaughey, Christian Bale and
Izabella Scorpuco as humans struggling for survival against highly evolved
dragons which are the dominant species left in a post-apocalyptic England.
"Reign of Fire" is directed by Rob Bowman, director of "X-Files," the movie.
    The much-anticipated video game will be shown in public for the first time
this week at the Electronic Entertainment Expo (E3).  BAM! Entertainment will
show the game in its room located at Concourse 153-B in the West Lobby of the
Los Angeles Convention Center.
    In the game, players find themselves in the year 2024 where highly evolved
dragons are the dominant species left on the planet.  Only a few human beings
remain including a brave Englishman named Quinn (BALE).  Quinn and his
followers battle for survival against the creatures and unexpectedly encounter
American dragon-slayer Van Zan (MCCONAUGHEY) and his rag-tag squad, who are
planning a dangerous crusade to post-apocalyptic London to fight the dragons.
As a human, the player takes the role of a resistance fighter defending the
last remaining humans from attack and eventually making their way to the site
of the ultimate dragon.
    London-based studio, Kuju Entertainment is developing Reign of Fire for
the PlayStation 2, and the Xbox video game console, while the Game Boy Advance
version is being developed by Crawfish Interactive.  Games for all three
platforms are due for release this fall.  In addition, BAM Studios Europe is
developing the action title for release on the Nintendo GameCube in early
2003.
    For more information on Reign of Fire, or any of BAM! Entertainment's
titles visit http://www.bam4fun.com.

    About Spyglass Entertainment Group, LP
    Spyglass Entertainment was founded in 1998 by industry veterans
Roger Birnbaum and Gary Barber, whose previous films have collectively totaled
over $4 billion in worldwide box office.  Spyglass Entertainment develops,
produces, finances, and distributes high-quality theatrical motion pictures
worldwide.  The company's box office hits include the thriller
"The Sixth Sense" with Bruce Willis, which earned $661 million in worldwide
box-office, becoming the ninth largest grossing film in history. "The Sixth
Sense" was nominated for six Oscars and at the time was the highest selling
video rental title of all time.  Other films the company has been involved
with include the Bruce Willis vehicle "Unbreakable," "Shanghai Noon" with
Jackie Chan and Owen Wilson, "Keeping the Faith," starring Edward Norton and
Ben Stiller and the critically acclaimed and nominated for seven academy
awards "The Insider" with Russell Crowe and Al Pacino.
    Current projects include "The Count of Monte Cristo" with Jim Caviezel and
Guy Pearce, "Dragonfly," starring Kevin Costner, "Reign of Fire" with
Christian Bale and Matthew McConaughey, "The Recruit" with Al Pacino and
Colin Farrell, "Abandon" with Katie Holmes and Benjamin Bratt, and "Shanghai
Knights" with Jackie Chan and Owen Wilson, a sequel to "Shanghai Noon."

    About BAM! Entertainment, Inc.
    Founded in 1999 and based in San Jose, California, BAM! Entertainment,
Inc. is a developer, publisher and marketer of interactive entertainment
software in North America and Europe.  The company develops, obtains, or
licenses properties from a wide variety of sources, including global
entertainment and media companies, and publishes software for video game
systems, wireless devices, and personal computers.  The company's common stock
is publicly traded on Nasdaq under the symbol BFUN.  More information about
BAM! and its products can be found at the company's web site located at
http://www.bam4fun.com.

    This release contains statements that are "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995.
These statements are based on current estimates and projections about BAM!
Entertainment's business, which are derived in part on assumptions of its
management, and are not guarantees of BAM! Entertainment's future performance,
as such performance is difficult to predict.  Therefore, actual outcomes and
results may differ materially from what is expressed or forecasted in such
forward-looking statements due to numerous factors.  Such factors include, but
are not limited to those described in the final prospectus dated
November 14, 2001 relating to the initial public offering of BAM!
Entertainment, which was filed with the U.S. Securities and Exchange
Commission.  Readers of the release are referred to this filing.  BAM!
Entertainment does not intend to update any of these forward-looking
statements after the date of this release.

    NOTE:  BAM! Entertainment, BAM! and BAM!4 are trademarks of BAM!
Entertainment, Inc.  PlayStation is a registered trademark of Sony Computer
Entertainment Inc.  Nintendo GameCube is a trademark of Nintendo of America,
Inc. Microsoft and Xbox are registered trademarks or trademarks of Microsoft
Corporation.  Nintendo and Game Boy Advance are trademarks of Nintendo.  All
other trademarks are the property of their respective owners.



SOURCE BAM! Entertainment, Inc.




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