Whether on a Long Car Ride, on a Family Vacation, or in a Restaurant,
Kids Can Enjoy 'I Spy' Wherever They Go
NEW YORK, May 22 /PRNewswire-FirstCall/ -- E3 EXPO --
Scholastic Inc. (Nasdaq: SCHL), the global children's publishing and media
company, today announced the October release of "I Spy Challenger" -- the
first Scholastic title created for the Nintendo Game Boy Advance. By
combining the unique brand attributes of the award-winning "I Spy" CD-ROM
series and the portable play of the Nintendo Game Boy Advance, "I Spy
Challenger" offers kids on-the-go all the challenging riddles and fast-paced
games they've grown to love. The release of "I Spy Challenger" marks the
seventh title in the best-selling "I Spy" software series.
"Given the popularity of the 'I Spy' series and the strong appeal of the
Game Boy Advance, we felt that creating an 'I Spy' game that kids could play
anytime, anywhere was a natural progression," said Donna Iucolano, President,
Scholastic Software and Internet Group. "Kids will like the fact that 'I Spy
Challenger' is easy to play at first, but it's tough to master given the
multiple levels."
"I Spy Challenger," for children ages six to 10, combines for the first
time in a handheld video game the challenging riddles of "I Spy" with fast-
paced games like "Hoop Drop," "Match Attack" and "Grid Grab." Quick hands
and a sharp mind will help kids advance to the bonus rounds, hit the wild
cards, earn secret codes, unlock activities, and find all the hidden objects.
With 84 levels and thousands of ways to play, "I Spy Challenger" offers a new
experience every time.
"I Spy," introduced in 1992, is a best-selling book series that boasts 22
titles and more than 20 million copies sold worldwide. The award-winning "I
Spy" CD-ROM series is a consistent top-seller with more than 1.2 million units
sold and more than 50 awards including three Oppenheim Toy Portfolio Platinum
Awards, the SIIA Codie Award, and the Milia D'Or Award for Best Children's
Software. The "I Spy" television series will be coming soon to HBO Family.
"I Spy Challenger" will be available nationwide in October 2002 for a SRP
of $29.95.
About Scholastic:
Scholastic (Nasdaq: SCHL) is the world's largest publisher and distributor
of children's books. As a global children's publishing and media company
serving the needs of parents, teachers, and children, Scholastic provides
proprietary book and software distribution through school book clubs, school
book fairs and to classrooms, as well as through the retail trade. Since 1920,
Scholastic has created quality educational materials for schools and has
expanded its reach to include the distribution of books, software, toys,
online learning services and television programming directly to the home.
Scholastic's Grolier division is the leading print and online publisher of
children's reference materials and the leader in children's direct-to-home
book clubs. Internationally, Scholastic operates wholly owned companies in
Argentina, Australia, Canada, Hong Kong, India, Indonesia, Ireland, Malaysia,
Mexico, New Zealand, The Philippines, Singapore, Taiwan, Thailand and the
United Kingdom. The U.S. Scholastic web site (http://www.scholastic.com ) is a
leading provider of educational services online for parents, teachers and
children.
About Nintendo of America Inc.
As the worldwide leader and innovator in the creation of interactive
entertainment, Nintendo Co. Ltd., of Kyoto, Japan, manufactures and markets
hardware and software for its popular home video game systems. The systems
include Game Boy(R), Nintendo(R) 64, Game Boy Advance and NINTENDO GAMECUBE.
Since the release of its first home video game system in 1983, Nintendo has
sold more than 1.4 billion video games worldwide, creating enduring industry
icons such as Mario(R) and Donkey Kong(R) and launching such franchises as
Zelda(R) and Pokemon(R). As a wholly owned subsidiary, Nintendo of America,
Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operation
in the Western Hemisphere.
SOURCE Scholastic Inc.
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Related links:
http://www.scholastic.com
CONTACT:
Runi Krishnamurty of Access Communications,
+1-917-522-3507, or runi@accesspr.com, for Scholastic Inc.
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