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Pioneer Electronics Delivers Sensory Experience For Newest Videogame Titles at E3

Advanced Audio and Video for the Car and Home Take Game Play to the Next Level

    LONG BEACH, Calif., May 22 /PRNewswire/ -- As interactive entertainment
enthusiasts descend on Los Angeles to test-drive the hottest new video games
at the annual Electronic Entertainment Expo, Pioneer is at the controls, ready
to take the videogame experience to the next level.  Incredible graphics and
surround sound capabilities have become standard features of the hottest games
and Pioneer offers the advanced audio and video systems that provide gamers
the ultimate experience at home and in the car.
    "Gamers want to be enraptured in an 'other world' where you can hear the
bad guy creeping up from behind, the roar of the crowd and the fighter planes
in action," said Craig McManis, vice president of marketing for home
entertainment at Pioneer Electronics (USA) Inc. "This full-fledged sensory
experience is the future of game play and Pioneer offers the tools for gamers
to create that experience."

    The Ultimate Video Game Experience-At Home and On the Road

    For the Crib: At the center of every gamer's home is the almighty console.
And now the top video game consoles, including the Xbox, Game Cube and
PlayStation feature multi-channel capabilities.  The latest game titles offer
Dolby Digital(TM) surround sound.  Unfortunately, many gamers have the console
and dozens of games, but don't have the accessories to maximize the benefits
of today's newest titles.
    Pioneer pumps up the volume with audio video receivers to enhance the
experience with multi-channel surround sound that makes every gunshot, every
footstep and every door creak sound eerily realistic. The company's speakers
and subwoofers offer crystal-clear sound with ample power to feel every bone
jarring tackle of the newest sports games.  Home-theater-in-a-box systems are
all-in-one celebrations of sound and clarity that make the purchase decision
simple.  A typical home theater system from Pioneer includes a digital A/V
receiver offering Dolby Digital and DTS(TM) surround sound processing, five
full-range satellite speakers and a subwoofer.  A variety of home theater
systems are available beginning at a suggested retail price of $475.
    A true testament to Pioneer's commitment to big sound and big video is the
fact that the company only manufactures televisions that are at least
43 inches diagonal or larger.  Playing a video game on a computer monitor is
fine, but playing a video game on a 64-inch wide screen, high definition
projection television is a truly mind-shattering experience.  Pioneer offers
projection televisions in 53-, 58- and 64-inch screen sizes and PureVision
plasma televisions in 43- and 50-inch sizes.  Suggested retail prices start at
$3,999.

    For the Ride: Gamers are never done conquering levels and battling friends
on the gridiron.  Now, with a Pioneer in-car audio video system, a set of REV
speakers and a gaming console, hard-core gamers can transform the back seat of
any ride into a video game haven.
    Pioneer offers audio video systems with multi-channel processors that are
perfect for in-car gaming, offering Dolby Digital and DTS surround sound
processing and inputs for easy hook-up to most video game consoles.  When
combined with Pioneer's hot-looking REV series speakers, the in-car sound
effects can be as sensational as the surround sound at home.  Audio video
systems can be customized to fit any vehicle, beginning at a suggested retail
price of $1800.
    Gamers can't blame a missed shot on picture quality:  Pioneer's in-car LCD
widescreen monitors offer 234-by-1440 pixel count, one of the highest in the
industry, for exceptional picture quality.  Anti-glare, low-reflection coated
screens ensure a crisp, clear image that enhances the gaming experience.
Screen sizes begin at 6.5" for a suggested retail price of $650.
    Gaming is one of the fastest growing segments of the consumer electronics
industry because of the interactive, live-action experience it provides.
Pioneer is committed to enhancing that experience with the ultimate audio and
video products for the ultimate earth-shattering effects.

    Pioneer Corporation is a leader in optical disc technology and a
preeminent manufacturer of high-performance audio, video, computer and cable
television equipment for the home, car and business markets. The company
focuses on four core business domains including DVD, display technologies,
Digital Network Entertainment(TM) and components. Founded in 1938 in Tokyo,
Pioneer Corporation employs more than 31,000 people worldwide.  Its shares are
traded on the New York Stock Exchange (NYSE: PIO). Pioneer Electronics'
headquarters is located in Long Beach, Calif., and its U.S. Web address is
http://www.pioneerelectronics.com .

    For further information please contact Rick Jennings, +1-323-930-0811,
rjennings@gcigroup.com, for Pioneer Electronics; or Aaron Levine of Pioneer
Electronics, +1-310-952-2401, alevine@pioneer-usa.com.



SOURCE Pioneer Electronics




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Related links:
  • http://www.pioneerelectronics.com
    CONTACT:
    Rick Jennings, +1-323-930-0811,
    rjennings@gcigroup.com, for Pioneer Electronics; or Aaron Levine
    of Pioneer Electronics, +1-310-952-2401, alevine@pioneer-usa.com
    NOTE TO EDITORS: Review units of Pioneer products are available
    to test with the latest video game titles by contacting Aaron
    Levine at 310-952-2401 or Jaed Arzadon at 310-952-2451.