AV Commerce 2.0 Enables Atom Entertainment and Walt Disney Internet Group
to Sell Digital Entertainment Products Direct-to-Consumers, Increasing
Distribution and Flexibility
CUPERTINO, Calif., May 22 /PRNewswire/ -- Navio Systems, Inc.
(http://www.navio.com), the leading provider of rights-based commerce solutions,
today announced the general availability of AV Commerce 2.0, the latest
release of its award-winning platform for content distribution. Because
Navio's breakthrough "Rights over IP" (RoIP) technology uniquely enables
distributed transactions and device independence, content owners can
publish digital content once, and distribute it direct-to-consumers
wherever they are -- online at digital music stores and fan sites,
on-the-go through mobile devices, over authorized peer-to-peer networks, or
at retail point-of-sale. AV Commerce 2.0 enhancements include a new user
interface, expanded storefront types, new content management services, new
distribution options such as enhanced PIN support and mobile campaign
support and management, and enhanced reporting.
"Navio's AV Commerce service now supports some of the largest music and
entertainment companies in the world," said Stefan Roever, CEO and founder
of Navio. "We enable brands like Atom Entertainment, FOX Sports Mobile, and
Walt Disney Internet Group, to manage the pricing, bundling, promotion, and
usage of their content, and build direct trusted relationships with
consumers of their products. With the rights-based model, consumers gain
valuable rights to their song, video, game, or other content, and can use
their digital assets in more ways than current commerce models allow."
"We selected Navio to power our upcoming mobile initiative because we
want to bring quality entertainment experiences to our audience of 25
million," said Dave Williams, CMO of Atom Entertainment, Inc. "With this
technology, the Atom Entertainment(TM) audience can enjoy their games,
videos and animation in a variety of mobile environments."
Navio Solutions
Navio's hosted services include a full set of solutions for the
distribution of web and mobile content, from commerce storefronts, to
content management services, marketing campaigns, customer loyalty
programs, consumer "digital locker" services, rights management, custom
payment systems, and content delivery services, for the following markets:
* Music companies, including major record labels and music resellers,
who can now package, sell, and securely distribute albums, unreleased movie
tracks, videos, and more, merchandising their content in flexible ways --
by the ring tone, by the track, by the album, or by the artist bundle.
* Entertainment companies, who can distribute, track, and manage rich
media content from movie titles, to videos, and mobile content and games.
Unique, custom bundles can now be created such as a multimedia "Fan Pack"
for an upcoming film release, including a ringtone, PC game, movie
soundtrack, and exclusive behind-the-scenes video clips, all delivered from
different sources.
* Community aggregators such as mobile providers and social networking
sites, who can provide a rich consumer experience and new revenue
opportunities through content distribution services, marketing campaigns,
and loyalty programs, enabling users to easily discover, buy and access
digital content.
AV Commerce 2.0 provides the following new features:
* "Super-bundle" capability enables content owners to bundle diverse
web and mobile content (ring tones, music, videos, games, and even physical
goods) together into an offer that can be purchased in a single
transaction.
* High-volume content management supports content portfolios with
millions of assets, streamlining the complexities associated with formats,
devices, and networks.
* Expanded storefront types now include themed storefronts (based
around artists, movies, games, etc.), single page content redemption sites,
and massive, multi-format content portals, with flexible categories
(product type, artist type, genre, etc.) and high-speed search
capabilities.
* User interface enhancements to the Flash-based "AV Viewer" built into
each digital store. Featuring a shopping cart, secure wallet and digital
locker for rights and receipts, the Viewer now includes an enhanced
interface for displaying the rights users are purchasing. Other
enhancements also include flexible purchasing, redemption, and user
registration options.
* Enhanced reporting options which can be customized by clients.
* Carrier billing integration, so mobile users can purchase
"on-the-go".
* PIN-based redemption campaigns for digital promotions which can mix
physical and digital content (a free ringtone, an unreleased track from a
popular artist, and a DVD), and can be fulfilled at retail point-of-sale
via unique PIN numbers.
* Mobile marketing services which can reach consumers "in-venue" -- at
a concert, sporting event, or on the go, through text-in campaigns,
sweepstakes or trivia games.
* TRY/BUY campaigns delivered through email, over authorized
peer-to-peer (P2P) networks, or from a website, so consumers can purchase
in context on the web, enjoy a preview prior to purchase, and transact
immediately while the impulse is high.
Rights over IP (RoIP)
Navio's breakthrough "Rights over IP" technology separates content
"rights" from files. Rights are far easier to manage than physical files,
and can be created, acquired, stored, traded, transferred, and redeemed.
This approach enables device independence for web or mobile, more
merchandising flexibility through mixed web and mobile bundles, and
distributed transactions, enabling ecommerce to become decentralized, so
that every customer interaction is an opportunity for a transaction.
About Navio
Navio is the leading provider of direct-to-consumer solutions for
mobile and web-based commerce. Based on a powerful rights-based commerce
platform, Navio is changing the way digital content is distributed by
enabling consumers to buy "at the edges of the network," not just at
centralized destination sites. Navio was named 2006 Technology Pioneer by
the World Economic Forum, 2006 "Red Herring 100 North America", 2006 "Top
100 Digital Media Company" by onHollywood, 2006 SIIA Codie award finalist,
and a FastCompany Fast50 "Reader Favorite." Navio's customers include Atom
Entertainment, FOX Sports Mobile, FOX Music, and Walt Disney Internet
Group. Visit http://www.navio.com.
NOTE: Navio is a trademark of Navio Systems, Inc. All other products
and services mentioned are trademarks of their respective companies.
SOURCE Navio Systems, Inc.
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Related links:
http://www.navio.com/
CONTACT:
Ulysses King of OutCast Communications,
+1-415-392-8282, or ulysses@outcastpr.com
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