Magid Media Futures will help deploy an intensive survey across 130 TV
Station Web sites that utilize WorldNow's Web publishing platform
NEW YORK, May 22 /PRNewswire/ -- WorldNow, the leading provider of
Internet technology, content and revenue solutions for over 280 local media
Web sites, announced today a partnership with Magid Media Futures to deploy
two of the most comprehensive surveys for local TV Station Web sites to
date. These surveys will provide extensive findings that address the nature
of WorldNow's customers' Web site audience across local media sites. A key
focus will be on the development of video usage in local markets. This
partnership will enable WorldNow to gather local market research that will
benefit individual customer stations in their efforts to grow both audience
and revenue through digital media efforts.
WorldNow and Magid Media Futures(TM) will also survey local online news
and information consumers currently using local sites other than those
served by WorldNow to gain a better understanding of online consumer
attitudes toward these Web sites in general.
Both surveys will address various topics offered exclusively to
WorldNow customers; including:
-- A detailed look of who is visiting local media sites
-- Consumer attitudes and drivers behind local news and information Web
sites visits, both WorldNow and non-WorldNow platform sites
-- What consumers are looking for in regards to content, functionality,
video, advertising and general news and information content
-- How local media sites should adapt to meet the changing needs of their
local audience
"Our goal is to make sure our customers are the leaders in their
marketplace," states Gary Gannaway, President and CEO, WorldNow. "This
research will go a long way in showing the value of what they are doing
today and how best to adapt to the evolving online needs of consumers to
remain relevant well into the future."
"As the Internet audience universe stabilizes, competition for
consumers online will begin to reflect traditional competition among legacy
media. Development of a strong brand and consistent execution aimed at
meeting consumer needs and expectations online," explains Maryann Baldwin,
Executive Director, Magid Media Futures(TM). "WorldNow and its partner
stations understand that this kind of research aimed at catering to these
online consumers will make them the brand and source that succeeds in
engaging these consumers and developing a more loyal following."
WorldNow will be deploying this survey this week and in addition to the
data that they collect, all customers will have the opportunity to conduct
an additional survey with Magid Media Futures targeted specifically to
their site and market.
About Frank N. Magid Associates, Inc.
Frank N. Magid Associates, Inc., founded in 1957, is the world leader
in providing research-based strategy solutions to a variety of businesses
representing all aspects of the media, entertainment, and communication
industries. With nearly 350 employees operating out of offices in New York,
Los Angeles, London, Minneapolis, and Cedar Rapids, Magid serves hundreds
of clients in more than 35 countries worldwide. Magid works with its
clients to achieve success by gathering exceptional consumer insights and
developing and executing strategies that maximize client performance.
The valuable perspectives gained over thousands of engagements and
millions of consumer interviews and observations have also made Magid
highly sought after among business leaders and investors as they map out
the future. The company's Magid Media Futures(TM) unit is recognized as
providing highly predictive and prescriptive data-driven insights on the
future of media. More recently, Magid's Millennial Strategy Program(TM) is
helping operators and investors develop successful strategies to access
this potent consumer segment.
About WorldNow
WorldNow, a New York based technology and sales company, provides a
comprehensive suite of online revenue solutions to over 280 local
broadcasters, newspapers and cable providers. WorldNow enables media
companies to build new businesses on the Internet through five core
products including a proprietary streaming video solution, Web site
publishing platform, online automotive classifieds, local ad sales, and a
national advertising consortium known as the Local Media Network (LMN).
Current WorldNow customers include Cox, Dispatch, Fisher, Gray, LIN
Television, Media General, News Press & Gazette, Raycom Media, The New York
Times, Time Warner Cable, Tribune, and Young. For more information about
our company, please visit, http://www.worldnow.com and
http://www.localmedianetwork.com.
SOURCE WorldNow
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Related links:
http://www.worldnow.com
http://www.localmedianetwork.com
CONTACT:
Amy Dowden, Director of Marketing of
WorldNow, +1-212-931-1221, adowden@worldnow.com
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