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SBS Broadcasting SA Reports First Quarter 2005 Results

     - Net Revenue up by 24%

     - Adjusted EBITDA improved by 77%

     - Margin improvement of 42%

     - Net loss decreased 21%

    LUXEMBOURG, May 23 /PRNewswire-FirstCall/ -- SBS Broadcasting SA
(Nasdaq: SBTV; Euronext Amsterdam N.V.: SBS) today reported financial results
for the three months ended March 31, 2005.
    Results, which are attached, are in thousands of euro (except share and
per share data) converted from local currencies. The following report should
be read in conjunction with the accompanying unaudited financial statements.
Financial highlights are as follows:

                                               Three months ended March 31,
                                              2004         2005       % change
                                          (unaudited)   (unaudited)
    Net revenue(1)                     euro 140,674   euro 175,067        24%
    Adjusted EBITDA(1)(2)                     4,613          8,144        77%
    Operating income (loss)(1)               (2,522)           188         -
    Net loss                                 (3,906)        (3,091)       21%

    Net loss per common share            euro (0.13)    euro (0.10)       23%

    Weighted average common shares (000)     31,075         31,963

    Cash provided by (used in) operating
     activities                             (11,411)        11,712

    Adjusted EBITDA margin(3)                   3.3%           4.7%       42%


     (1) Excluding the impact of our newly acquired businesses, C More, Prima
         TV and the Romanian Radio stations, and the recently launched
         television stations, The Voice TV, VijfTV and Irisz, net revenue
         increased euro 18,133, or 13%, adjusted EBITDA increased euro 5,592,
         or 121%, and operating income (loss) improved euro 5,027.
     (2) Adjusted EBITDA is defined as operating income (loss) plus non-cash
         compensation, depreciation and amortization expenses (see page 9).
     (3) Adjusted EBITDA margin is adjusted EBITDA expressed as a percentage
         of net revenue.

    Commenting on the results, Markus Tellenbach, Chief Executive Officer of
SBS, said: "In the first quarter we continued to improve our operating
performance and our revenue growth outpaced the market in most of our
territories. We also continued to invest in popular programming, start-up
operations and complementary activities. Through the successful launch of new
digital channels and the acquisition of the C More Group we are rapidly
expanding and diversifying our revenue streams. Moreover, we are executing
this growth strategy in a manner that enables us to continue to expand our
cash generating ability.
    "With the successful conclusion of our recent  euro 325 million bank
refinancing, we have repaid our C More acquisition debt and defeased and
called for redemption our 12% Senior Notes. We will benefit from the
significant reduction in interest rates compared to our 12% Senior Notes, that
was achieved based on our strengthened balance sheet and improving cash flows.
As we are not heavily leveraged based on our cash flows and total net debt, we
are in a strong position to capitalize on the rapidly developing digital
content market while continuing to seek prudent expansion opportunities to
drive growth."

    Recent Developments

    Romania
    On March 1, 2005, we increased our equity stake in Prima TV to 86%
following the purchase of an additional 48.8% indirect equity stake for euro
7,800 from Romanian Investment and Development srl. SBS has held a minority
ownership interest in Prima TV since July 2001 and originally invested in
Prima TV in March 2000.
    We also acquired Romania's leading FM radio network Kiss FM, and FM radio
network Radio Star from MG Media Group Holding S.A. for a total of euro 22,500
on a debt-free basis.

    Premium Pay
    On March 8, 2005, we acquired all of the shares of C More Group AB for
euro 269,600 in cash. The acquired net assets of C More included approximately
euro 20,000 in cash at December 31, 2004. The sellers were primarily private
equity funds represented by Baker Capital and Nordic Capital.
    C More is the leading Nordic pay entertainment provider, with over 770,000
subscribers in Sweden, Norway, Finland and Denmark. As a provider of both
premium sports and premium movies in the Nordic region, which it provides
under the Canal+ and C More brands, C More enjoys market-leading positions in
Sweden, Norway and Finland. The channels are distributed primarily by direct-
to-home satellite (DTH), cable, broadband and, increasingly, by digital
terrestrial transmission (DTT). In 2004, C More Group had revenues of SEK
1,657,000 (euro 181,000) from channel subscriptions and other sources. C More
has had positive net income for the last three years and has no debt.

    Financing
    On March 7, 2005, we entered into a euro 300,000 unsecured bridge facility
agreement with ABN AMRO Bank N.V. ("ABN AMRO") and then drew down euro 210,000
in order to finance in part our acquisition of C More. We financed the
remainder of the purchase price from the Company's cash balances. Amounts
outstanding under the bridge facility bore interest at a rate of EURIBOR plus
0.7% per annum. The bridge facility had a term of six-months.
    On May 12, 2005, we entered into a euro 325,000 secured syndicated
multicurrency revolving credit facility (the "Facility") with ABN AMRO,
Citigroup Global Markets Limited, Deutsche Bank AG London and The Royal Bank
of Scotland plc, as lead arrangers.
    In connection with the Facility, we called for redemption all of our 12%
Senior Notes due 2008 (the "Senior Notes"), which had an outstanding principal
amount of euro 103,655. Holders of the Senior Notes will receive a redemption
price of 106% of the principal amount of the Senior Notes plus accrued and
unpaid interest on the Senior Notes on the redemption date, which will be June
15, 2005. We deposited with the trustee for the Senior Notes cash sufficient
to fund the redemption and thereby defeased the covenants contained in the
indenture for the Senior Notes until their redemption.
    We funded the defeasance and redemption of the Senior Notes with funds
drawn under the Facility and we utilized the remaining amounts under the
Facility and a portion of our cash reserves to fully repay euro 210,000 and
accrued interest due under the euro 300,000 bridge facility with ABN AMRO.
    The Facility is a fully revolving facility with a term of five years,
although we have the right during the first twelve months to request a one-
year extension. Amounts borrowed under the Facility bear interest at a rate of
EURIBOR plus a margin based on our senior net debt leverage ratio. The initial
margin is 0.75%. To provide security, the Company and certain of its
subsidiaries have pledged shares of certain wholly owned group companies in
Belgium, The Netherlands, Norway, Sweden and the United Kingdom. Certain
wholly owned subsidiaries in these jurisdictions also guarantee the Facility.

    Financial Statements
    We prepare our financial statements in euro and in accordance with
accounting principles generally accepted in the United States ("U.S. GAAP").
    Our consolidated broadcasting operations generate revenues primarily in
euro, Hungarian forint, Swedish kronor, Norwegian kroner and Danish kroner and
incur substantial operating expenses in these currencies. We also incur
significant operating expenses for programming in U.S. dollars. Balance sheet
accounts are translated from foreign currencies into euro at the period-end
exchange rates and statement of operations accounts are translated at the
weighted average exchange rates for the period. Any resulting balance sheet
translation adjustments are recorded as accumulated other comprehensive income
(loss) within shareholders' equity. Currency translation adjustments relating
to transactions in currencies other than the functional currency of the entity
involved are reflected in the results of operations as foreign exchange gain
(loss).
    In the discussions of the results for the three months ended March 31,
2005 compared to the three months ended March 31, 2004, we divide our
operations into four segments:

     (1)  "Television operations", which include:
          *  SBS6, NET5 and Veronica (in The Netherlands) and jointly referred
             to as "our Dutch Television operations";
          *  TV2 and, since September 2004, Irisz (in Hungary) and jointly
             referred to as "our Hungarian Television operations";
          *  Kanal 5 (in Sweden);
          *  VT4 and, since October 2004, VijfTV (in Flemish Belgium) and
             jointly referred to as "our Belgian Television operations";
          *  TVNorge (in Norway);
          *  TvDanmark and Kanal 5 (in Denmark) and jointly referred to as
             "our Danish Television operations";
          *  since March 1, 2005, Prima TV (in Romania);
          *  since August 2004, The Voice TV (in Denmark, Norway, Sweden and
             Finland); and
          *  other related operations that are not material.

     (2)  "Premium pay operations", which include C More Group AB in Sweden,
          Norway, Finland and Denmark. We acquired C More on March 8, 2005
          and, accordingly, the results of operations have been reflected in
          our consolidated financial statements since that date.

     (3)  "Radio operations", which include:
          *  Mix Megapol, The Voice, Radio City, 106.7 Rockklassiker, Studio
             107.5, Vinyl and Lugna Melodier (in Sweden) and jointly referred
             to as "our Swedish Radio operations";
          *  KISS FM, Radio City, Radio Sata, Radio Mega, Radio 957, Radio
             Jyvaskyla and Iskelmaradio (in Finland) and jointly referred to
             as "our Finnish Radio operations";
          *  The Voice and Radio 2 (in Denmark) and jointly referred to as
             "our Danish Radio operations";
          *  Radio 1 and The Voice (in Norway) and jointly referred to as "our
             Norwegian Radio operations";
          *  Since March 1, 2005, KISS FM and Radio STAR (in Romania) and
             jointly referred to as "our Romanian Radio operations"; and
             Lampsi (in Greece).

     (4)  "Print operations", which include the Veronica Magazine and the
          Satellite Magazine in The Netherlands.

    Results from Prima TV in Romania, through February 28, 2005, are not
included in the operations referred to above, but are included in equity in
income (loss) from unconsolidated subsidiaries. From July 2001 until February
28, 2005, we held a minority interest in the station and were unable to
exercise control over the operations. Since March 1, 2005, we have
consolidated Prima TV's operations to reflect our 86% controlling interest.
    When analyzing results within the different categories of operations for
any particular period, the sums of the individual items reported within each
category may differ from the total reported for such category. Differences are
primarily attributable to corporate charges, eliminations between categories
and items attributable to entities that are not separately disclosed but are
included within the totals for the different categories.
    The consolidated statements of operations and balance sheet have been
prepared on the basis of a preliminary purchase price allocation of the
acquisitions completed during the first quarter of 2005. We expect the final
purchase price allocation to be completed during the second quarter.

    Operating Expenses as a Percentage of Revenue
    We monitor our operating expenses as a percentage of our net revenue as
part of our cost management efforts. We rely on this measurement, in
particular, to help plan and implement the expansion of our existing
businesses and the development of new revenue streams. The following table
shows our operating expenses as a percentage of net revenues for the periods
indicated.

                                                 Three months ended
                                                        March 31,
                                                   2004          2005
    Net revenue                                   100.0%        100.0%
    Operating expenses:
     Station operating expenses                    74.0%         70.1%
     Selling, general and administrative expenses  20.3%         22.7%
     Corporate expenses                             2.4%          2.5%
     Adjusted EBITDA margin                         3.3%          4.7%
     Non-cash compensation                          0.6%          0.2%
     Depreciation and amortization                  4.5%          4.3%
     Operating income (loss) margin                (1.8%)         0.2%

    Three months ended March 31, 2005 compared to three months ended March 31,
    2004

    Net Revenue
    Net revenue increased euro 34,393, or 24%, from euro 140,674 in 2004 to
euro 175,067 in 2005. Our newly acquired businesses, C More, Prima TV and the
Romanian Radio stations, and the recently launched television stations, The
Voice TV, VijfTV and Irisz, had combined net revenue of euro 16,260. Excluding
our new businesses, our net revenue increased euro 18,133, or 13%.
    The net revenue increased euro 18,857, or 16%, at our Television
operations mainly due to increased net revenue of euro 3,697, or 22%, at our
Hungarian Television operations, due to an increased television advertising
market and increased viewing shares mainly driven by the introduction of a new
daily soap on TV2. TVNorge and Kanal 5 had increased revenue of euro 3,430, or
30%, and euro 3,421, or 17%, respectively, mainly due to increased viewing
shares driven by new programming investments such as the Royal League
(Scandinavian football) and a co-produced version of Big Brother. Our Dutch
Television operations had increased net revenue of euro 2,178, or 5%, mainly
due to an increase in the television advertising market. Our Danish Television
operations had an increase in net revenue of euro 1,678, or 17%, mainly due to
increased viewing shares at Kanal 5 (Denmark) driven by the broadcast of the
Royal League and other sports programs. Our Belgian Television operations had
increased net revenue of euro 1,507, or 11%, approximately half of which came
from newly launched VijfTV. The increase in net revenue at VT4 was 6%, mainly
due to an increase in viewer-interactive TV programming revenues, which are
generated when viewers pay premium telephone rates to interact with programs.
    Our Radio operations net revenue increased euro 1,219, or 10%, mainly due
to net revenue of euro 549 at the newly acquired Romanian Radio operations,
which we have consolidated from March 1, 2005. Excluding such revenue, net
revenue increased euro 670, or 6%, mainly due to increased net revenue at our
Norwegian Radio operations, arising from sales agreements with other radio
stations.
    Our Print operations had increased net revenues of euro 1,146, or 8%,
mainly due to increased subscription income coming from a combination of an
increase in subscribers and an increase in magazine prices.

    Station Operating Expenses
    Station operating expenses increased euro 18,657, or 18%, from
euro 104,135 in 2004 to euro 122,792 in 2005. Our newly acquired businesses, C
More, Prima TV and the Romanian Radio stations, and the recently launched
television stations, The Voice TV, VijfTV and Irisz, had station operating
expenses of euro 11,797. Excluding such expenses, our station operating
expenses increased euro 6,860, or 7%. Station operating expenses expressed as
a percentage of net revenues were 74.0% and 70.1% in 2004 and 2005,
respectively.
    The station operating expenses increased euro 12,598, or 14%, at our
Television operations, mainly due to programming expenses of euro 4,853 at our
recently launched television stations and Prima TV. Excluding such expenses,
our station operating expenses increased euro 7,745, or 9%, mainly due to our
programming investments in Royal League, the new daily soap at TV2 and a co-
produced Big Brother show in Norway and Sweden. Our Dutch Television
operations and VT4 had decreased station operating expenses of euro 871 and
euro 126, respectively.
    Our Radio operations had decreased station operating expenses of euro 299,
or 5%, mainly due to cost savings of euro 716 at our Danish Radio operations
as a result of the closing of our news station and POP FM. Such savings were
partly offset by station operating expenses of euro 134 at the newly acquired
Romanian Radio operations.
    Our Print operations had decreased expenses of euro 452, or 5%, mainly due
to reduced printing cost.

    Selling, General and Administrative Expenses
    Selling, general and administrative expenses increased euro 11,320, or
40%, from euro 28,489 in 2004 to euro 39,809 in 2005. Our newly acquired
businesses, C More, Prima TV and the Romanian Radio stations, and the recently
launched television stations, The Voice TV, VijfTV and Irisz, had selling,
general and administrative expenses of euro 6,524. Excluding such expenses,
our selling, general and administrative operating expenses increased euro
4,796, or 17%. Selling, general and administrative expenses expressed as a
percentage of net revenues were 20.3% and 22.7% in 2004 and 2005,
respectively.
    Our Television operations had increased selling, general and
administrative expenses of euro 4,321, or 22%, mainly due to increased
marketing expenses at Kanal 5, TVNorge and TV2 related to the promotion of new
programming initiatives.
    Our Radio operations had increased selling, general and administrative
expenses of euro 120, or 2%, due to expenses of euro 157 at the newly acquired
Romanian Radio operations. Excluding such expenses selling, general and
administrative expenses decreased by euro 37.
    Our Print operations had increased selling, general and administrative
expenses of euro 1,106, or 48%, mainly due to increased promotion activities
to increase the number of subscribers.

    Corporate Expenses
    Corporate expenses increased euro 885 from euro 3,437 in 2004 to
euro 4,322 in 2005, mainly due to an increase in headcount and expenses
related to Sarbanes-Oxley compliance work. Corporate expenses expressed as a
percentage of net revenues were 2.4% and 2.5% in 2004 and 2005, respectively.

    Non-cash Compensation
    In 2004 we recorded non-cash compensation of euro 794, mainly related to
the impact of our increasing share price on options to purchase 466,667 shares
of common stock previously granted to certain of our employees. These options
are subject to variable accounting treatment, unlike the rest of our share
incentives. In 2005 we recorded non-cash compensation of euro 345, mainly
related to options to purchase 66,667 of the options to purchase shares of
common stock still subject to variable accounting treatment. Non-cash
compensation expressed as a percentage of net revenues was 0.6% and 0.2% in
2004 and 2005, respectively.

    Depreciation and Amortization Expenses
    Depreciation and amortization expenses increased euro 1,270, or 20%, from
euro 6,341 in 2004 to euro 7,611 in 2005, mainly due to increased amortization
expenses associated with our broadcasting licenses in Hungary and Radio
Sweden. Amortization also increased due to amortization of intangible assets
recorded on the acquisition of 49% of TVNorge in 2004. Depreciation and
amortization expenses expressed as a percentage of net revenues were 4.5% and
4.3% in 2004 and 2005, respectively.

    Operating Income (Loss)
    Operating income (loss) improved euro 2,710 from a loss of euro 2,522 in
2004 to an income of euro 188 in 2005.
    Despite operating losses of euro 2,921 at our recently launched television
stations, The Voice TV, VijfTV and Irisz, our Television operations improved
operating income by euro 1,027 from euro 2,364 in 2004 to euro 3,391 in 2005.
The increase was mainly due to increased operating income of euro 2,353 at our
Dutch Television operations driven by the growth in the Dutch television
advertising market.
    Our Premium pay operations, which were consolidated from March 8, 2005,
had operating income of euro 494.
    Our Radio operations reduced operating losses by euro 1,096 from
euro 3,223 in 2004 to euro 2,127 in 2005, mainly due to reduced losses of
euro 675 at our Danish Radio operations.
    Our Print operations increased operating income by euro 529 from
euro 2,568 in 2004 to euro 3,097 in 2005.

    Equity in Income (Loss) from Unconsolidated Subsidiaries
    Equity in loss from unconsolidated subsidiaries increased euro 21, from
euro 576 in 2004 to euro 597 in 2005. The majority of these losses relates to
our investment in Prima TV, which has been consolidated since March 1, 2005.

    Net Interest Expense
    Net interest expense increased euro 1,264, or 67%, from euro 1,897 in 2004
to euro 3,161 in 2005. The increase was mainly due to the absence of a
euro 1,681 non- cash gain in 2004 on an interest rate swap related to our 12%
Senior Notes.

    Foreign Exchange Gain
    Foreign exchange gain decreased euro 461, from euro 775 in 2004 to
euro 314 in 2005. The foreign exchange gain in both years relates mainly to
our U.S. dollar- denominated program liabilities.

    Investment Gain
    In 2005 we recorded a gain of euro 61 on the sale of our equity interest
in QXL.com. We recorded no investment gains in 2004.

    Other Expenses, Net
    Other expenses, net, increased euro 604, from euro 547 in 2004 to euro
1,151 in 2005, mainly due to written-off project costs in 2005.

    Income Taxes
    In 2005 we recorded an income tax benefit of euro 1,155 corresponding to a
27% effective tax rate applied to our pre-tax loss. In 2004 we recorded an

income tax expense of euro 251, mainly related to pre-tax income in VT4 and
Lampsi.

    Net Loss
    As a result of the foregoing, our net loss decreased euro 815, from a loss
of euro 3,906 in 2004 to a loss of euro 3,091 in 2005.

    Adjusted EBITDA
    We use the key indicator of operating income before depreciation,
amortization and non-cash compensation ("adjusted EBITDA"), along with
adjusted EBITDA margin, primarily to evaluate the group's and our individual
subsidiaries' operating performance, and for planning and forecasting future
business operations. These key indicators provide investors the opportunity to
evaluate the group's performance as it is viewed by management. Although other
companies in the broadcast industry may present other financial measures, we
believe that adjusted EBITDA and adjusted EBITDA margin provide some
comparability in analyzing the operating performance of companies in our
industry.
    Adjusted EBITDA and adjusted EBITDA margin exclude depreciation and
amortization expenses in order to eliminate the impact of generally long-term
capital investments that cannot be significantly influenced by our management
on a short-term basis. The measures also exclude non-cash compensation because
it does not reflect the operating results that we achieve from servicing our
customers.
    There are material limitations to using measures such as adjusted EBITDA
and adjusted EBITDA margin, including the aforementioned difficulties
associated with comparing these performance measures as we calculate them to
similar performance measures presented by other companies, and the fact that
these performance measures do not take into account significant items, such as
depreciation and amortization. Adjusted EBITDA should be considered in
addition to, but not as a substitute for, other measures of financial
performance reported in accordance with U.S. GAAP, such as operating income
and net income. Management believes that when used in this fashion adjusted
EBITDA and adjusted EBITDA margin can be useful tools despite their
limitations.
    We provide below, on a consolidated basis, a reconciliation of the
non-GAAP term adjusted EBITDA to operating income (loss), which is the most
directly comparable U.S. GAAP financial measure, for the three months ended
March 31, 2004 and 2005.
                                                        Three months ended
                                                              March 31,
                                                         2004          2005
    Operating income (loss)                         euro (2,522)     euro 188

    Add: Non-cash compensation                              794           345
         Depreciation                                     3,133         3,566
         Amortization                                     3,208         4,045
    Adjusted EBITDA                                  euro 4,613    euro 8,144

    Adjusted EBITDA increased euro 3,531, or 77%, from euro 4,613 euro 8,
in 2005. The following table shows the changes in the adjusted EBITDA by
segment:

                                                        Three months ended
                                                             March 31,

                                                         2004         2005

    Television operations                           euro 6,238     euro 8,176
    Premium pay operations                                  --            588
    Radio operations                                    (1,784)          (386)
    Print operations                                     3,596          4,088
    Cash corporate expenses                             (3,437)        (4,322)
    Adjusted EBITDA                                 euro 4,613     euro 8,144

    Despite losses of euro 2,778 at our recently launched television stations,
The Voice TV, VijfTV and Irisz, our Television operations improved adjusted
EBITDA by euro 1,938 to euro 8,176. The improvement was mainly due to improved
results from our Dutch Television operations.
    Our Premium pay operations, which were consolidated from March 8, 2005,
generated adjusted EBITDA of euro 588.
    Our Radio operations improved adjusted EBITDA by euro 1,398, mainly due to
decreasing losses in our Danish and Norwegian Radio operations.
    Our Print operations improved adjusted EBITDA by euro 492 to euro 4,088.

    Cash Flow
    Cash provided by operations was euro 11,712 in 2005, compared to cash used
in operations of euro 11,411 in 2004. The improvement, euro 23,123, was
primarily due to timing differences related to programming payments.
    Cash used in investing activities was euro 296,536 in 2005, compared to
euro 2,645 in 2004. The increase was mainly due to our investments in C More,
Prima TV and the Romanian radio operations.
    Cash provided by financing activities was euro 219,686 in 2005, compared
to euro 1,814 in 2004. The change mainly reflects the euro 210,000 drawn on
the bridge facility to fund the C More acquisition and the proceeds of euro
8,811 from stock options exercised in 2005.

    Forward-Looking Statements
    Some of the statements in this press release are forward-looking,
including, without limitation: the statement that our revenue growth outpaced
the market in most of our territories; the statement that through the
successful launch of new digital channels and the acquisition of the C More
Group we are rapidly expanding and diversifying our revenue streams; the
statement that we are executing this growth strategy in a manner that enables
us to continue to expand our cash generating ability; the statement that the
Company will benefit from the significant reduction in interest rates compared
to our 12% Senior Notes that was achieved based on our strengthened balance
sheet and improving cash flows; the statement that as we are not heavily
leveraged based on our cash flows and total net debt, we are in a strong
position to capitalize on the rapidly developing digital content market while
continuing to seek prudent expansion opportunities to drive growth; and the
statement that holders of the Senior Notes will receive a redemption price of
106% of the principal amount of the Senior Notes plus accrued and unpaid
interest on the Senior Notes on the redemption date, which will be June 15,
2005. These forward-looking statements include statements relating to our
future performance, competition, trends and anticipated developments in the
television and radio broadcasting, and publishing industry. In addition, we
may make forward-looking statements in future filings with the Securities and
Exchange Commission, and in written material, press releases and oral
statements issued by us or on our behalf. Forward-looking statements include
statements regarding our intent, belief or current expectations or those of
our officers (including statements preceded by, followed by or that include
forward-looking terminology such as "may", "will", "should", "believes",
"expects", "anticipates", "estimates", "continues" or similar expressions or
comparable terminology) with respect to various matters.
    It is important to note that our actual results in the future could differ
materially from those anticipated in these forward-looking statements
depending on various important factors. Some of these factors include: the
effects of, and changes in, regulation and government policy; the effects of
changes in general economic environment; the effects of changes in the
advertising and subscription spending growth; the effects of competition; our
ability to reduce costs; the timely development and acceptance of our new
channels, stations and/or services; the effects of technological changes in
broadcasting technology; and, our success at managing the risks that arise
from these factors.
    All forward-looking statements in this press release are based on
information available to us on the date hereof. We do not undertake to update
any forward-looking statements that may be made by us or on our behalf, in
this press release or otherwise.

    Conference Call
    The Company will host a teleconference to discuss its results on Monday,
May 23, 2005 at 10:30 am New York Time, which is 4:30 pm Luxembourg Time.
    To access the teleconference, please dial +1-973-321-1100 ten minutes
prior to the start time. The teleconference will also be available via live
webcast on the Company's website. If you cannot listen to the teleconference
at its scheduled time, there will be a replay available through May 30, 2005
that can be accessed by dialing +1-877-519-4471 (U.S. callers) or +1-973-341-
3080 (International callers), passcode 5989479. The webcast will be archived
on the Company's website for two weeks.
    SBS is a European commercial television and radio broadcasting company
with operations in Western and Central Europe. Countries where SBS currently
has broadcasting assets include: Belgium (Flanders), Denmark, Finland, Greece,
Hungary, The Netherlands, Norway, Romania and Sweden.
    For further information visit: http://www.sbsbroadcasting.com


                             SBS BROADCASTING SA
              CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
           (in thousands of euro, except share and per share data)

                                                    Three months ended
                                                         March 31,

                                                      2004            2005

    Net revenue                                 euro 140,674    euro 175,067

    Operating expenses:
    Station operating expenses (exclusive of
     depreciation and amortization)                  104,135         122,792
    Selling, general and administrative expenses
     (exclusive of depreciation and amortization)     28,489          39,809
    Corporate expenses                                 3,437           4,322
    Non-cash compensation                                794             345
    Depreciation                                       3,133           3,566
    Amortization                                       3,208           4,045
        Total operating expenses                     143,196         174,879

    Operating income (loss)                           (2,522)            188

    Equity in loss from unconsolidated subsidiaries     (576)           (597)
    Interest income                                    1,072             933
    Interest expense                                  (2,969)         (4,094)
    Foreign exchange gain                                775             314
    Investment gain                                       --              61
    Other expense, net                                  (547)         (1,151)

    Loss before income taxes and minority interest    (4,767)         (4,346)

    Income taxes                                        (251)          1,155

    Loss before minority interest                     (5,018)         (3,191)

    Minority interest in losses, net                   1,112             100

    Net loss                                     euro (3,906)    euro (3,091)

    Net loss per common share (basic and diluted) euro (0.13)     euro (0.10)

    Weighted average common shares (thousands)        31,075          31,963



                             SBS BROADCASTING SA
                    CONSOLIDATED CONDENSED BALANCE SHEETS
                            (in thousands of euro)

                                                 December 31,        March 31,
                                    ASSETS           2004              2005
    Current assets:
     Cash and cash equivalents                   euro 196,033    euro 129,666
     Short-term investments                               354             252
     Trade accounts receivable, net of allowance
      for doubtful accounts of  euro 5,070
      (euro 4,294 in 2004)                             88,398         101,586
     Accounts receivable, affiliates                    1,475           1,583
     Restricted cash and cash in escrow                 2,451           1,636
     Program rights inventory, current                117,544         144,431
     Deferred tax assets, current                       2,372          11,509
     Other current assets                              23,702          43,519
        Total current assets                          432,329         434,182

    Buildings, improvements, technical and other
     equipment, net of accumulated depreciation        41,256          43,519
    Goodwill and other intangible assets, net of
     accumulated amortization                         245,274         499,809
    Program rights inventory, non-current              62,928          73,940
    Deferred financing cost, net of accumulated
     amortization                                       2,600           3,290
    Investments in and advances to unconsolidated
     subsidiaries                                       5,972           3,299
    Other assets                                          388             614
        Total assets                             euro 790,747  euro 1,058,653

                     LIABILITIES AND SHAREHOLDERS' EQUITY

    Current liabilities:
        Accounts payable                          euro 33,698     euro 39,715
        Accrued expenses                               66,702          75,606
        Program rights payable, current                46,674          73,774
        Income taxes payable                            3,763           3,068
        Current portion of long-term debt               2,550           8,815
        Deferred income, current                       40,785          41,506
        Deferred taxes, current                         9,271           9,613
        Other current liabilities                      19,780          23,137
            Total current liabilities                 223,223         275,234

    Program rights payable, non-current                22,651          32,103
    Bridge facility                                        --         210,000
    12% senior notes due 2008                         103,655         103,655
    Other long-term debt                                6,784             153
    Deferred tax, non-current                          23,109          22,447
    Other non-current liabilities                       7,588           8,093
    Minority interest                                  58,791          58,873
    Shareholders' equity:
        Common Shares (authorized 75,000,000 issued
         32,241,729 (31,780,895 in 2004) at
         par value  euro 2.00)                         63,562          64,483
        Additional paid-in capital                    683,678         691,793
        Accumulated deficit                          (394,965)       (398,056)
        Unearned compensation                          (1,376)         (1,258)
        Accumulated other comprehensive loss           (5,953)         (8,867)
            Total shareholders' equity                344,946         348,095
            Total liabilities and shareholders'
             equity                              euro 790,747  euro 1,058,653




                             SBS BROADCASTING SA
              CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
                            (in thousands of euro)

                                                  Three months ended March 31,
                                                         2004          2005
    Cash flows from operating activities:
      Net loss                                     euro (3,906)   euro (3,091)
      Adjustments to reconcile net loss to net cash
       provided by (used in) operating activities:
        Revenue recorded in exchange for equity
         investments                                      (703)        (1,241)
        Non-cash compensation                              794            345
        Depreciation and amortization                    6,341          7,611
        Equity in loss from unconsolidated subsidiaries    576            597
        Non-cash interest expense (income)              (1,966)           350
        Foreign exchange gain on long-term debt           (183)          (167)
        Investment gain                                     --            (61)
        Deferred tax expense (benefit)                     251         (1,155)
        Minority interest in losses                     (1,112)          (100)

        Changes in operating assets and liabilities,
         net of amounts acquired:

            Accounts receivable                         10,484         (1,619)
            Program rights inventory, net               (2,124)        18,799
            Other current assets                           826          2,033
            Other non-current assets                       (43)        (1,229)
            Accounts payable and accrued expenses      (17,117)        (7,327)
            Deferred income                             (3,055)          (518)
            Other liabilities                             (474)        (1,515)
            Cash provided by (used in) operating
             activities                                (11,411)        11,712

    Cash flows from investing activities:
        Proceeds from sale of short-term investments        --            163
        Cash capital expenditures                       (2,645)        (4,056)
        Payments for purchase of acquired businesses,
         net of cash acquired                               --       (292,643)
            Cash used in investing activities           (2,645)      (296,536)

    Cash flows from financing activities:
        Proceeds from issuance of common shares          1,893          8,811
        Proceeds from issuance of debt                      --        210,000
        Net change in restricted cash and cash in escrow    56          1,026
        Payment of long-term debt                         (135)          (151)
            Cash provided by financing activities        1,814        219,686

    Effect of exchange rate changes on cash and cash
     equivalents                                          (433)        (1,229)
    Net change in cash and cash equivalents            (12,675)       (66,367)

    Cash and cash equivalents, beginning of period     245,836        196,033
    Cash and cash equivalents, end of period      euro 233,161   euro 129,666



                             SBS BROADCASTING SA
                   OPERATING RESULTS BY SEGMENT (UNAUDITED)
                            (in thousands of euro)

                                                  Three months ended March 31,
                                                         2004           2005
    Television
      Net revenue:
       SBS6, NET5 and Veronica (in the Netherlands) euro 41,913   euro 44,091
       TV2 & Irisz            (in Hungary)               16,559        20,256
       Kanal 5                (in Sweden)                20,148        23,569
       VT4 & VijfTV           (in Belgium)               13,990        15,497
       TV Norge               (in Norway)                11,256        14,686
       TV Danmark and Kanal 5 (in Denmark)                9,721        11,399
       Prima TV               (in Romania)                   --           955
       The Voice TV                                          --           790
       Other                                                765         1,966
            Total net revenue                           114,352       133,209

        Station operating expenses                       88,779       101,377
        Selling, general and administrative expenses     19,335        23,656
        Depreciation and amortization                     3,874         4,785
          Total operating expenses                      111,988       129,818
            Income from segment                      euro 2,364    euro 3,391

    Premium pay
      Net revenue:                                           --   euro 13,171
        Station operating expenses                           --         6,810
        Selling, general and administrative expenses         --         5,773
        Depreciation and amortization                        --            94
          Total operating expenses                           --        12,677
            Income from segment                              --      euro 494

    Radio
      Net revenue:
        Sweden                                       euro 3,259    euro 3,243
        Finland                                           2,925         3,093
        Denmark                                           2,658         2,724
        Norway                                            1,806         2,332
        Romania                                              --           549
        Greece                                            1,033           959
            Total net revenue                            11,681        12,900

        Station operating expenses                        6,627         6,328
        Selling, general and administrative expenses      6,838         6,958
        Depreciation and amortization                     1,439         1,741
          Total operating expenses                       14,904        15,027
            Loss from segment                       euro (3,223)  euro (2,127)

    Print
      Net revenue:                                  euro 14,641   euro 15,787
        Station operating expenses                        8,729         8,277
        Selling, general and administrative expenses      2,316         3,422
        Depreciation and amortization                     1,028           991
          Total operating expenses                       12,073        12,690
            Income from segment                      euro 2,568    euro 3,097

    Consolidated
      Net revenue:                                 euro 140,674  euro 175,067
      Income from operating segments                      1,709         4,855
      Corporate expenses                                 (3,437)       (4,322)
      Non-cash compensation                                (794)         (345)
      Operating income (loss)                       euro (2,522)     euro 188


SOURCE SBS Broadcasting SA




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    CONTACT:
    Investors: Michael Smargiassi of Brainerd
    Communicators, Inc., +1-212-986-6667; Press: Jeff Pryor of Pryor
    Associates, +1-818-338-3555, or Catriona Cockburn of Citigate
    Dewe Rogerson, +44-207-282-2924, all for SBS Broadcasting SA