SAN FRANCISCO, May 23 /PRNewswire/ -- Technorati, Inc., the leading
authority on the global blogosphere, and The Associated Press, the world's
oldest and largest news organization, have announced an agreement to
provide up-to-the-minute links helping readers navigate between AP news
coverage and recent blogs about stories on AP's Hosted Custom News service
for Web sites.
When readers visit an AP member Web site that uses AP Hosted Custom
News, they will see a module featuring the "Top Five Most Blogged About" AP
articles. This module is dynamically powered by Technorati and within it,
the reader will see links to a Technorati page that guides them to recent
blog posts about that specific AP article. Additionally, when readers click
on an AP article, Technorati will deliver "Who's Blogging About That
Article," a listing of blog names with the date and time recent posts were
made. The new functionality will be available to the more than 440 AP
member Web sites in the United States that take AP's Hosted Custom News.
AP Hosted Custom News presents breaking news in text, photos, audio,
video and graphics on AP member-branded Web pages. It is a turnkey solution
for local media web sites that want AP to handle both the technical
integration and presentation of an online news service along with their
local coverage online.
"For virtually every story that is or could be written by a reporter of
The Associated Press, there is very likely a blogger with her or his own
take on the subject," said David L. Sifry, founder and CEO of Technorati.
"We currently track more than 40 million blogs, and bloggers the world over
are increasingly helping to shape our knowledge, opinions and ideas --
joining professional journalists in the telling of the complex stories of
our lives."
According to Technorati data, a new blog is created every second of
every day, and 55 percent of all new bloggers are posting to their blogs
three months after they start them. Over the last 18 months, the
blogosphere has been doubling in size approximately every six months, and
bloggers are writing about virtually every topic imaginable in nearly every
language in use on the planet.
"This gives AP members a way to allow readers to navigate between
authoritative news coverage and the popularity of blog comment," said Sue
Cross, AP vice president for online services to U.S. newspapers.
About Technorati
Technorati is the world's leading authority on what's happening in the
world of user-generated media. Currently tracking more than 39 million
blogs in near real-time, Technorati surfaces new blog posts within minutes
of being published. Technorati: Who's Saying What. Right Now.
http://www.technorati.com
Press Contacts
Derek Gordon
Technorati, Inc.
djgordon@technorati.com
415-896-3005
SOURCE Technorati, Inc.
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Related links:
http://www.technorati.com/
CONTACT:
Derek Gordon of Technorati, Inc.,
+1-415-896-3005, or djgordon@technorati.com
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