NEW YORK, May 23 /PRNewswire/ -- Avon Products, Inc. today announced a
collaboration with the James Bond entertainment franchise, property of
Danjaq LLC and Eon Productions, to create a new signature Bond Girl 007
women's fragrance, bringing the confident allure of cinema's sexiest icons
to Avon consumers worldwide. British actress Gemma Arterton, who plays the
role of Agent Fields in the upcoming Bond film, will be the face of the new
fragrance. She will appear in TV and print advertising when Bond Girl 007
launches globally in October 2008 in conjunction with the worldwide release
of "Quantum of Solace," the 22nd film in the Bond franchise, which is the
largest and longest running movie franchise in history.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080523/NYF002 )
"I'm thrilled to be working with two such iconic and established
brands," said Gemma Arterton. "The Bond Girl 007 fragrance embodies
everything a Bond Girl represents -- intelligence, sexiness and
confidence."
"As part of our on-going alliance strategy, we strive to bring unique
equities to Avon and James Bond provides an unparalleled partnership
opportunity. The iconic Bond girls are one of the most widely known aspects
of the films -- they're empowered, feminine and glamorous, so we're
extremely pleased to capture that essence in our newest fragrance," said
Geralyn Breig, Senior Vice President and Brand President for Avon.
Tracy Haffner, Vice President, Global Marketing added, "Our strategy in
the fragrance category is to build a strong portfolio through unique and
exciting partnerships. Aligning with the James Bond franchise gives us such
a great platform to develop a beautiful fragrance and connect with women
worldwide."
Keith Snelgrove, Sr. Vice President of Global Business Strategy at
Danjaq LLC stated, "This was the perfect collaboration for two globally
recognizable companies. By partnering with Avon to create a fragrance,
we're able to bring a piece of the Bond Girls represented in our movies
into the lives of women all over the world."
The fragrance, created by Firmenich, evokes the glamour, confidence and
sensuality of the famous femmes fatale of the Bond franchise. The scent is
a sexy cocktail of velvety florals, cool freshness and warm woods. It
features top notes of velvety white peach and orange blossom followed by
mid-notes of jasmine, calypso orchid and freesia. The drydown consists of
amber, cashmere wood and patchouli. Bond Girl 007 is housed in a sleek,
seductive bottle reminiscent of a woman's body. The cap is a stealthy
homage to a Bond spy gadget.
The fragrance will be featured in the Avon brochure, which is
distributed through over 5 million Avon Representatives around the globe,
as well as on the company's website. It will be supported by print and TV
advertising in Avon's top markets throughout North America, Europe and
Latin America.
About EON Productions
EON Productions/Danjaq, LLC, is owned by the Broccoli family and has
produced twenty one James Bond films since 1962, including CASINO ROYALE.
The James Bond films, produced by Michael G. Wilson and Barbara Broccoli,
make up the most successful franchise in film history and include the
recent blockbuster films GoldenEye, Tomorrow Never Dies, The World is Not
Enough and Die Another Day. EON Productions and Danjaq, LLC, are affiliate
companies and control all worldwide merchandising of the James Bond
franchise.
About Avon
Avon, the company for women, is a leading global beauty company, with
$10 billion in annual revenue. As the world's largest direct seller, Avon
markets to women in more than 100 countries through 5.4 million independent
Avon Sales Representatives. Avon's product line includes beauty products,
fashion jewelry and apparel, and features such well-recognized brand names
as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and
Mark. Learn more about Avon and its products at http://www.avoncompany.com.
SOURCE Avon Products, Inc.
 back to top
Related links:
http://www.avoncompany.com
http://www.avon.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20080523/NYF002
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN2 PRN Photo Desk, photodesk@prnewswire.com
http://www.prnewswire.com/comp/079575.html /
CONTACT:
Gina Dinisio of Avon Products, Inc.,
+1-212-282-8186
|
