Premier Marketing Operations Management Software Enabling Complete
Management and Analytics
PLEASANTON, Calif., May 24 /PRNewswire/ -- Assetlink Corporation, a
provider of integrated Marketing Operations Management (MOM) solutions,
announced today the release of Assetlink 5.5, the latest version of its
flagship marketing operations management software solution.
The new version, the culmination of seven years of real-world market
implementation, gives marketing executives comprehensive end-to-end visibility
and control of a company's marketing process, from marketing planning to
day-to-day execution. Assetlink provides proven modular tools for defining
and planning marketing strategies, managing marketing activities and brands,
and executing marketing programs and campaigns.
Developed with chief marketing officers (CMOs) in mind, Assetlink provides
executives with intuitive easy-to-use tools to track marketing objectives and
manage every phase of marketing.
"CMOs are under increasing pressure from CEO/CFOs to improve
accountability and measurement of marketing," said Kimberly Collins, research
director for Gartner. "By capturing the company's strategic marketing intent,
marketing program execution details and marketing budgets, marketing
operations management solutions help CMOs to measure marketing effectiveness
and improve marketing efficiencies."
In Version 5.5, Assetlink has added a vast array of marketing reports
available to help managers track and manage the efficiency and effectiveness
of various marketing programs such as integrated campaigns and associated
budgets, tracking workflows, and automating routine marketing processes. More
than 50 specialized reports are available for managing all aspects of the
marketing environment by CMOs, segment managers, brand managers, marketing
services managers, procurement managers, marketing and financial controllers.
"Assetlink is a strategic weapon for marketing executives to connect all
the dots in their marketing organization," said Chetan Saiya, president and
CEO of Assetlink. "Our new Version 5.5 is the 'gold master' of our complete
solution, and we are pleased to make it available to our existing and new
customers." Assetlink is currently used worldwide by Global 2000 customers
including Nestle, Clorox, Godiva Chocolatiers, Tropicana, Bristol-Myers
Squibb, Credit Suisse Financial Services and other companies.
Key modules in Assetlink 5.5 include:
-- Marketing Planner -- enables marketing teams at marketing units to
define the marketing plan in terms of a consistent mix of marketing
instruments and define the linkage between budgets and objectives.
-- Budget Manager -- enables marketing controllers to track forecasts,
vendor estimates and invoices..
-- Project Manager -- enables project coordinators to define and execute
complex processes related to product packaging design and integrated
advertising campaigns.
Assetlink's marketing scorecard function enables the marketing team to
represent marketing objectives as quantitative and qualitative key performance
Indicators and build a scorecard for virtually every aspect of the marketing.
Other modules cover every aspect of the marketing paradigm, from portal
management, digital asset management and full control over all level of
approvals.
Assetlink 5.5 software is now available directly from Assetlink and
selected VAR channels.
About Assetlink
Assetlink Corporation is a marketing operations management (MOM) software
company serving Global 2000 companies worldwide. Its Assetlink MOM solution
enables companies to improve marketing efficiencies with process automation,
achieve marketing effectiveness via rigorous marketing planning tools, measure
and improve ROI through integrated marketing budget and procurement management
and communicate business impact of marketing by tightly integrating with ERP
and CRM systems. For further information or a demonstration, visit
http://www.assetlink.com or e-mail info@assetlink.com.
NOTE: Assetlink is a trademark of Assetlink Corporation. All other
trademarks are the property of their respective owners.
SOURCE Assetlink Corporation
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Related links:
http://www.assetlink.com
CONTACT:
Skip Ferderber of Skip Ferderber &
Associates, +1-425-315-1724, or skip.ferderber@skipf1.com, for
Assetlink Corporation
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