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NEC Electronics America Brings Industrial LCD Expertise and Innovative New Products to SID 2005

 New Products Highlight Advanced Technologies and Customer Support That Make
    NEC Electronics America a Leading Supplier of Industrial LCD Solutions

    BOSTON, SID International Symposium, May 24 /PRNewswire/ -- At the Society
for Information Display (SID) 2005 Symposium today, NEC Electronics America,
Inc., the sales and marketing channel for NEC LCD Technologies'
industrial- and non-PC-type liquid crystal displays (LCDs) in the Americas,
highlighted its expertise in serving the industrial LCD market by exhibiting
14 new and next-generation LCD modules from its extensive product line.
Specifically engineered with features to meet the demanding requirements of
industrial applications, these LCD modules have wide operating temperature
ranges, indoor/outdoor viewability, wide viewing angles, high resolutions and
fast response times. NEC's LCD modules also meet the high quality, long-term
support and environmental standards of today's industrial customers.  Targeted
for various industrial display products, high-end workstations, medical
imaging displays and handheld terminals, the new LCD modules are available in
both color and monochrome versions and in sizes ranging from 2.7 inches to
21.3 inches. Many are on display this week in the NEC Electronics America
booth (#1910) at SID.
    "NEC Electronics America's success in the industrial LCD market is the
result of long-term relationships with our customers that allow us to
anticipate and meet their needs," said Shigehiko Satoh, Ph.D., associate vice
president and general manager, display strategic business unit, NEC
Electronics America.  "For example, we are currently seeing a demand from
customers for displays that can be used in industrial handheld mobile
terminals. Accordingly, at SID this year we are displaying a number of smaller
LCD modules capable of vivid color display, high visibility and low power
consumption. We are also exhibiting larger LCD modules that leverage our core
technologies and are designed for use in other popular industrial spaces, such
as test and measurement equipment, factory automation systems, gaming
terminals, kiosks, medical imaging displays and graphic-intensive
workstations."

    NEC LCD Modules
    At SID 2005, NEC Electronics America will be demonstrating a variety of
new products and product prototypes from NEC LCD Technologies that showcase
core technologies and illustrate a continued commitment to providing
innovative LCD solutions for the industrial market.

    Product Name              Part Number         Sample       Target Mass
                                              Availability  Production Date
    New
    2.7" QVGA                NL2432HC17-01B      June 2005     June 2005
    5.5" QVGA ST-NLT Color   NL3224BC35-22       June 2005     July 2005
    6.5" VGA                 NL6448BC20-18D      Now           Now
    10.4" SVGA SA-SFT        NL8060BC26-27       Now           Now
    15.0" XGA UA-SFT         NL10276BC30-17      Now           Now
    21.3" UXGA SA-SFT Color  NL160120BC27-10     June 2005     Q1 CY06
    3.5" VGA UA-SFT          NL6448BC11-XX       Prototype     Prototype
    3.5" QVGA SR-NLT         NL2432HC22-30B      June 2005     July 2005
    6.5" VGA ST-NLT          NL6448BC20-20       June 2005     Q3 CY05
    8.4" VGA UA-SFT e        NL6448BC26-08D      July 2005     August 2005
    12.1" SVGA ST-NLT        NL8060BC31-32       June 2005     July 2005
    19" 1M Pixel
     SA-SFT Mono             NL128102BM29-05A    July 2005     July 2005
    20.1" 5M Pixel
     SA-SFT Color            NL256204AC15-02     Contact NEC   Contact NEC
                                                 Electronics   Electronics
                                                 America       America
    21.3" 3M Pixel
     SA-SFT Mono             NL204153BM21-XX     Prototype     Prototype

    For pricing on the modules, contact NEC Electronics America at
800-366-9782.

    NEC Core Technologies for Industrial LCD Applications
    To effectively support industrial applications, NEC LCD Technologies has
developed a variety of technologies optimized to address the challenging
operational and environmental requirements typical of industrial applications.
    The core technologies include the most advanced evolution of the company's
super-fine technology (UA-SFT), which bolsters an LCD's brightness, broadens
its effective viewing angle, heightens its response time, and delivers high
pixel density (up to 200 pixels/inch with resolutions up to 5M pixels). Two
transflective natural light technologies (NLT), ST-NLT (super-transmissive)
and SR-NLT (super-reflective), address the extreme indoor and outdoor lighting
conditions-from direct sunlight to deep shade-that can adversely affect an
industrial LCD's viewability.
    Finally, adaptive design technology is exemplified in optimized color
filters and backlight systems and superior gray scale reproduction,
development of backward-compatible products, compact module design, and wide
operating temperature ranges. Applying its extensive expertise in
high-resolution technologies, NEC LCD Technologies offers large-screen color
and monochrome LCD modules with high pixel densities (in 1, 2, 3 and 5 million
megapixel configurations) that provide the extreme image quality demanded in
medical imaging equipment and graphics workstations.

    Outstanding Quality and Customer Support
    Industrial products are often in the field for years, operating in
grueling physical environments and requiring an easy upgrade path when new
display technologies become available. Accordingly, NEC LCD Technologies
offers long-term product support, typically five to seven years for industrial
LCD modules. The company's modules are capable of operating at temperature
extremes (from -10 to 70 degrees Celsius) and have consistent design
footprints from one product generation to another, enabling customers to
easily install the latest LCD modules into existing designs.
    Furthermore, with deadlines for compliance with environmental legislation,
such as the European Union's Reduction of Hazardous Substances (RoHS)
initiative, rapidly approaching, NEC LCD Technologies has taken steps to
ensure that its industrial LCDs meet all lead- and mercury-free design and
manufacturing requirements and expects that its LCD modules will be in
compliance with RoHS in advance of the July 1, 2006, deadline.

    About NEC Electronics America's Display Strategic Business Unit
    NEC Electronics America is the Americas' marketing and sales channel for
industrial-type active-matrix (AM) LCD modules from NEC LCD Technologies,
Ltd., a global leader in innovative display technologies.  With an extensive
line-up of 2.7- to 23.0-inch AM-LCD panels and a network of distributors and
value-added partners (VAPs), NEC Electronics America supplies complete display
module solutions to the industrial and high-end monitor market. More
information can be found at http://www.necelam.com/display.

    About NEC Electronics America, Inc.
    NEC Electronics America, Inc., headquartered in Santa Clara, California,
is a wholly owned subsidiary of NEC Electronics Corporation (TSE: 6723), a
leading provider of semiconductor products encompassing advanced technology
solutions for the broadband and communications markets; system solutions for
the mobile, PC, automotive and digital consumer markets; and platform
solutions for a wide range of customer applications.  NEC Electronics America
offers a local manufacturing facility in Roseville, California, and the global
manufacturing capabilities of its parent company.  More information about the
products offered by NEC Electronics America, Inc. can be found at
http://www.necelam.com .

    NOTE:  NEC Electronics is either a registered trademark or trademark of
NEC Electronics Corporation in the United States and/or other countries. All
other registered trademarks or trademarks are property of their respective
owners.


SOURCE NEC Electronics America, Inc.




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Related links:
  • http://www.necel.com
    CONTACT:
    Denise Garibaldi of NEC Electronics America,
    Inc., +1-408-588-6620, or denise_garibaldi@necelam.com; or
    Jessica Kerr of Porter Novelli, +1-408-369-4637, or
    jessica.kerr@porternovelli.com, for NEC