NEW YORK, May 24 /PRNewswire/ -- MTV Networks (MTVN), a unit of Viacom
(NYSE: VIA and VIA.B), has promoted Carolyn Everson to Executive Vice
President, Strategy and Operations, U.S. Ad Sales. In her new role, Carolyn
will oversee strategic planning, operations and finance for MTVN's U.S. Ad
Sales department. Everson will continue to be based in New York and report
to Hank Close, President, U.S. Ad Sales, MTVN. Everson formerly was Senior
Vice President, Ad Sales Strategy and Business Development, MTVN.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070524/NYTH078)
"Innovation and client focus are our chief priorities in today's
marketplace, and our ad sales organization must be nimble and efficient
enough to advance both," said Close. "Carolyn has a deep understanding of
our business and our brands, and I'm thrilled that she's taking on a bigger
role in driving our continued success."
Everson now will oversee MTVN's domestic ad sales strategy, business
development and commercial operations. Everson will also help shape MTVN
U.S. Ad Sales' organizational design, plan and implement talent recruitment
initiatives, and select technologies and solutions that allow MTVN to
better serve its marketing partners. In addition, the finance arm of MTVN
U.S. Ad Sales will report to Everson and Colette Chestnut, Executive Vice
President and Chief Financial Officer, MTVN.
In her earlier role as SVP, Ad Sales Strategy and Business Development
for MTVN, Everson led strategic planning and evaluation of deals for
emerging new advertising opportunities for the ad sales organization across
MTVN's multiplatform portfolio of well-renown brands. Prior to that,
Everson served as Vice President of MTV, MTV2, and mtvU for MTV Digital Ad
Sales, a role in which she held dual responsibility for overseeing mtvU's
national ad sales team, as well as the New York-based sales team for MTV,
MTV2 and MTV. Under her guidance, mtvU tripled its ad sales business to
take its place among Viacom's fastest growing businesses. Everson joined
MTV Networks in 2003 as Director, mtvU Ad Sales.
Before joining MTVN, Everson worked at Primedia Inc., where she was
vice president and general manager of several digital businesses, including
Seventeen.com and ModernBride.com. Everson has also held new business
development positions at brands including Zagat Survey and Walt Disney
Imagineering. Everson holds an M.B.A. from Harvard Business School, and a
B.A. in Liberal Arts and Communication from Villanova University.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with 137 channels worldwide, owns and operates the
following television programming services - MTV: MUSIC TELEVISION, MTV2,
VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV,
CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL
SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these
networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
200 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
SOURCE MTV Networks
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Related links:
http://www.mtv.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20070524/NYTH078
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN 5 PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Mark Jafar of MTV Networks, +1-212-846-8961,
mark.jafar@mtvstaff.com
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