Company Outlines More Efficient Web-Based Advertising Application
ORLANDO, Fla., May 25 /PRNewswire/ -- RMI.NET, Inc. (Nasdaq: RMII), a
national e-commerce and connectivity company, introduced its new web-based
application service, AdAdapt, designed to make advertising on the Internet
more efficient.
(Photo: http://www.newscom.com/cgi-bin/prnh/19990628/RMILOGO )
In a presentation at the ISPCON 2000 Conference, Jeremy Black, RMI.NET's
media group vice president, outlined AdAdapt's enhanced features provided
through a browser-based interface. A key component to AdAdapt is its ability
to target advertising based on user preferences and demographic profiles.
Consequently, web sites using AdAdapt's targeting and optimization engine will
be able to maximize the advertising possibilities on their site automatically
resulting in more sales.
"Once the user's definitions are in place, AdAdapt's simple browser-based
interface makes initiating, tracking and managing one or more multiple
advertising campaigns easy," said Black. "By managing the campaign centrally,
more information is available to deliver the best possible ad targeting."
Black's presentation highlighted key customer groups that would be
interested in AdAdapt.
Web Site Owners and Operators - AdAdapt provides easy administration,
reporting and automating of their advertising. The intelligent
advertising optimization engine maximizes web site revenue.
Advertising Agencies - AdAdapt enables multiple domains to be managed
through one simple, web-based interface. Also, client reporting is made
easy through an online viewing option as well as daily e-mails.
Internet Service Providers - AdAdapt provides Internet Service Providers a
way to participate in advertising revenues.
"Another benefit of our AdAdapt application is that it can be utilized to
leverage other relationships established earlier this year with PrivaSeek, Inc
and The Delfin Project, Inc.," added Black.
AdAdapt is a proprietary application service owned by RMI.NET allowing it
to participate in the exploding growth of Internet advertising. According to
Forrester Research, online advertising is expected to grow from $6.5 billion
this year to $33 billion in 2004.
Additional information on AdAdapt can be found at http://www.adadapt.com.
About RMI.NET
Denver-based RMI.NET, Inc., formerly Rocky Mountain Internet, is a
national e-commerce and connectivity company focusing on solutions for small
and medium-sized businesses. The company specializes in e-business
applications; web solutions, including design, hosting and marketing; and
high-speed Internet access, including digital subscriber line (DSL). RMI.NET
has an annualized revenue run rate of more than $50 million and more than
100,000 nationwide customers. The company wholly owns a shopping, e-commerce
and portal site, http://www.webzone.com , which includes the proprietary search
engine, Infohiway. For more information, call (800) 411-6066, or visit
RMI.NET' s web site at http://www.rmi.net.
This press release may contain forward-looking statements within the scope
of the Securities Act of 1933 and the Securities Exchange Act of 1934.
Although the company believes these statements are based on reasonable
assumptions, it can give no assurance that its goals will be achieved.
Differences between assumed facts and actual results can be material depending
on the circumstances and investors should be aware of the important factors
that could have a material impact on future results. Please refer to the
company's cautionary statements section of RMI.NET's 10-K dated December 31,
1999 and other Securities and Exchange Commission (SEC) filings subsequent to
this date.
SOURCE RMI.NET, Inc.
 back to top
Related links:
http://www.rmi.net
Company News On-Call:
http://www.prnewswire.com/comp/139760.html or fax,
800-758-5804, ext. 139760
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/19990628/RMILOGO
PRN Photo Desk, 888-776-6555 or 201-369-3467
CONTACT:
Steven P. Eschbach, CFA, Vice President -
Investor Relations of RMI.NET, Inc., 303-308-2272,
steve.eschbach@corp.rmi.net
|
