Geoworks' Mobile ASP(TM) to Enable the Receipt of Time Sensitive Sales Data
Via Mobile Phones
MACCLESFIELD, England, Aug. 15 /PRNewswire/ -- Geoworks Corporation
(Nasdaq: GWRX), an innovator in mobile data communications services and
technologies, announced today that it has signed a definitive letter of intent
with Abbey National plc, one of the UK's leading banking organizations. The
letter of intent states that Geoworks will provide Abbey National field staff
with a service powered by Mobile ASP(TM), Geoworks' mobile communications
solution for enterprise clients. The new Geoworks Mobile ASP service will
enable Abbey National to send time-sensitive data to its field staff on their
mobile phones.
With the new service, Abbey National field staff will receive updates on
the latest mortgage offers, interest rate changes and other real-time
information changes, all from simple text messages on their mobile phones.
"The ability to contact our field staff with such time sensitive
information wherever they may be will be very valuable," said Miles Bingham,
Head of Mortgage Marketing, Abbey National. "This customized solution
provided by Geoworks will ensure that our staff always have the most
up-to-date information at their fingertips, even in situations where they do
not have access to a PC."
"Abbey National is leveraging the power of Geoworks' Mobile ASP solution
to mobilise time-sensitive information," said Ken Norbury, Vice President and
General Manager of Geoworks Ltd. "The service we are creating together is a
perfect example of how companies can take existing information and deliver it
to their constituent audiences, using mobile devices. We anticipate that
Abbey National's new mobile data service will greatly enhance the lives of the
field staff scheduled to use it, enabling them to carry out their daily tasks
with greater efficiency."
Because Mobile ASP is a scalable solution that is customized to each
client's needs, Abbey National will be able to enhance or change its mobile
service offering at any time. Abbey National will utilize several elements of
Geoworks' Mobile ASP solution, including the company's proprietary Premion(R)
Server+ technology, a robust information server that is capable of receiving
and sending information to a wide variety of mobile communications devices,
including SMS and WAP-enabled cellular phones, personal digital assistants and
pagers.
Currently there are 35 million wireless data subscribers in Europe
according to the ARC Group, a UK-based telecommunications analyst firm. This
figure is expected to increase to 310 million across Europe by the year 2005.
About Mobile ASP
Geoworks offers Mobile ASP to a wide variety of businesses, from financial
and credit institutions to airlines and rental car agencies. With Mobile ASP,
these companies can leverage the time-sensitive and personal nature of the
mobile medium to provide relevant communications and services to their
customers and field staff. By extending customer service and other enterprise
applications to the mobile medium, Geoworks' Mobile ASP clients can increase
revenue, reduce costs and increase customer loyalty.
Because each Mobile ASP client requires a range of technologies and
services to best meet the needs of their mobile customers, Geoworks Mobile ASP
is comprised of several different components, including application
development, Premion Server+, systems integration, wireless network
integration, 24x7 customer care and application hosting. Mobile ASP clients
select the elements of this offering that suit their individual needs for a
mobile customer service solution.
About Abbey National
Abbey National's vision is to make its customers' lives easier. Find out
more at http://www.abbeynational.co.uk.
About Geoworks
Geoworks Corporation is an innovator in wireless data communications
services and technologies for the business and consumer markets. The
company's mission is to enable mobile Internet access in the business to
business and business to consumer markets. Geoworks' Mobile ASP(TM) solution
utilizes a flexible combination of its proprietary Premion(R) Server+
technology and its mobile media expertise to enable businesses to reach their
mobile customers with relevant and timely information. Geoworks AirBoss
client/server mobile data solutions provide carrier-grade customizable systems
ranging from field service applications to telematics solutions. By licensing
its essential Intellectual Property Rights for the Wireless Application
Protocol (WAP), Geoworks plays a central role in advancing the worldwide
market for mobile devices that enable people to easily and instantly access
and interact with information and services. Based in Alameda, California, the
company has offices in New Jersey, Japan and the United Kingdom, and can be
found on the World Wide Web at http://www.geoworks.com.
In keeping with U.S. law, Geoworks notes that this press release includes
independent third-party research and forward-looking statements, including the
emergence of, and Geoworks' participation in, the mobile services market, the
potential size of the market, and technology innovation and licensing issues
relevant to these markets. Actual results may vary significantly due to
various risks and uncertainties. Those include, but are not limited to, the
following: i) the mobile services market may not emerge to the degree or
timing anticipated; and ii) new technologies, licensing programs and new
services are inherently subject to development, timing and consumer acceptance
risks. Additional information is available in the Risk Factors and Business
discussions in the Company's Forms 10- K, 10-Q and other filings available
from the Company or from the Securities and Exchange Commission.
SOURCE Geoworks Corporation
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Related links:
http://www.geoworks.com
CONTACT:
Chantal Bowman, +44-20-7240-6189, or
cbowman@webergroup.co.uk, or Jener Miranda, +44-20-7240-6189, or
jmiranda@webergroup.co.uk, both of The Weber Group Europe in the
UK, for Geoworks Corp.; or Bob Bogard of Geoworks Corp.,
510-814-5811, or bbogard@geoworks.com; or Matthew Young of Abbey
National in the UK, +44-20-7612-3889, or
matthew.young@abbeynational.co.uk
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