New Mobile Service Will Enable CoolSavings' Extensive Member Base to Receive
Savings Incentives and Rewards on Their Wireless Devices
ALAMEDA, Calif. and CHICAGO, Oct. 18 /PRNewswire/ --
Geoworks Corporation (Nasdaq: GWRX), an innovator in mobile data
communications services and technologies, and CoolSavings (Nasdaq: CSAV), a
provider of e-marketing solutions used by online and offline advertisers to
build one-to-one customer relationships, today announced a relationship
whereby CoolSavings will utilize Geoworks' Mobile ASP(TM) solution to help
power CoolSavings' new mobile media initiative. Geoworks' mobile
communications solution will enable CoolSavings to extend their suite of
e-marketing services to include the ability to send promotional incentives to
wireless devices.
As part of this new initiative, CoolSavings' more than 10 million
registered members will be able to receive and take advantage of a broad range
of promotional incentives, such as coupons, personalized e-mail, rebates, and
savings notices, via targeted, one-to-one messages on their mobile devices.
"Geoworks' pioneering efforts in the mobile marketing space makes them
uniquely qualified to translate our online incentive infrastructure into a
comprehensive wireless marketing service," said Steven M. Golden, chairman and
CEO of CoolSavings. "Our new wireless solution will allow advertisers to
capitalize on the vast marketing possibilities of wireless technology to
provide consumers with targeted and personalized savings offers that they can
receive anytime, anywhere."
"CoolSavings has already distinguished itself as the premier Web site for
savings incentives and rewards," said Rhonda Jobe, vice president of Corporate
Marketing for Geoworks. "We believe a wireless element to their service will
increase the relevance and timeliness of their offers, helping to build
greater consumer loyalty for their advertisers."
Currently, CoolSavings provides consumers a variety of Internet-based
savings incentives such as printable coupons, e-coupons, sales notices,
rebates, loyalty points, category newsletters and free samples from national
brick-and-mortar retailers, e-commerce merchants, manufacturers, service
providers and local retailers. With its new wireless capability, CoolSavings
advertisers will be able to send registered CoolSavings' members personalized
and appropriate savings incentives directly to their mobile communications
devices.
Because Mobile ASP is a scalable solution that is customized to each
client's needs, CoolSavings will be able to enhance or change its mobile
service offering at any time. CoolSavings will utilize several elements of
Geoworks' Mobile ASP solution, including the company's proprietary Premion(R)
Server+ technology, a robust wireless information server that is capable of
receiving and sending information to a wide variety of mobile communications
devices, including SMS and WAP-enabled cellular phones, personal digital
assistants and pagers. United Airlines also recently selected Geoworks'
Mobile ASP solution to develop a wireless flight arrival and departure system
in the United Kingdom.
About CoolSavings
Launched in February 1997, CoolSavings is a provider of e-marketing
solutions used by online and offline advertisers to build one-to-one customer
relationships. The Company's advertisers include national and local
brick-and-mortar retailers, online merchants, consumer packaged goods
manufacturers and leading service providers. CoolSavings has built a total
infrastructure solution that delivers multiple incentive and promotional
strategies, including targeted coupons and e-mail, loyalty points, category
newsletters, rebates, savings notices, samples, gift certificates and trial
offers. The Company is committed to providing retailers with effective online
marketing solutions that foster personal relationships with consumers. Today,
with more than 10 million registered members and 8.4 million registered
households, *CoolSavings is rated the #1 coupon Web site and the #1 incentive
Web site according to Media Metrix's July 2000 report. The company was also
rated the #1 coupon Web site in a NPD Group March 2000 survey. For more
information visit the company's Web site at http://www.coolsavings.com.
*More than one person in a household can be registered as a CoolSavings
member.
CoolSavings is a registered trademark of coolsavings.com inc.
About Mobile ASP
Geoworks offers Mobile ASP to a wide variety of businesses, from financial
and credit institutions to airlines and rental car agencies. With Mobile ASP,
these companies can leverage the time-sensitive and personal nature of the
mobile medium to provide relevant communications and services to their
customers. By extending customer service and other enterprise applications to
the mobile medium, Geoworks' Mobile ASP clients will be able to increase
revenue, reduce costs and increase customer loyalty.
Because each Mobile ASP client requires a range of technologies and
services to best meet the needs of their mobile customers, Geoworks Mobile ASP
is comprised of several different components, including application
development, Premion Server+, systems integration, wireless network
integration, 24x7 customer care and application hosting. Mobile ASP clients
select the elements of this offering that suit their individual needs for a
mobile customer service solution.
About Geoworks
Geoworks Corporation is a leading innovator in wireless data
communications services and technologies for the business-to-business and
business-to-consumer markets. Geoworks' Mobile ASP(TM) solution utilizes a
flexible combination of its proprietary Premion(R) Server+ technology and its
mobile media expertise to enable businesses to reach their mobile customers
with relevant and timely information. Geoworks AirBoss(TM) client/server
mobile data solutions provide carrier-grade customizable systems ranging from
field service applications to telematics solutions. Based in Alameda,
California, the company has additional offices in New Jersey, Japan and the
United Kingdom, and can be found on the World Wide Web at
http://www.geoworks.com.
In keeping with U.S. law, Geoworks notes that this press release includes
forward-looking statements, including the emergence of, and Geoworks'
participation in, the mobile data and technology licensing and services
markets and future Flexible User Interface licensing terms. Actual results
may vary significantly due to various risks and uncertainties. Those include,
but are not limited to, the following: i) the mobile data and technology
services market may not emerge to the degree or timing anticipated; and ii)
new technologies and new services are inherently subject to development,
timing and consumer acceptance risks. Additional information is available in
the Risk Factors and Business discussions in the Company's Forms 10- K, 10-Q
and other filings available from the Company or from the Securities and
Exchange Commission.
SOURCE Geoworks Corporation
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Related links:
http://www.geoworks.com
CONTACT:
Kristy Cory of Red Whistle Communications,
503-552-3749, or kcory@redwhistle.com, for Geoworks Corporation;
or Bob Bogard of Geoworks Corporation, 510-814-5811, or
bbogard@geoworks.com; or Melissa Rabin, melissa@coolsavings.com,
or Meredith Harris, mharris@coolsavings.com, both of CoolSavings,
312-224-5000; or investors, Stefanie King of Hill & Knowlton,
312-255-3052, or sking@hillandknowlton.com, for CoolSavings
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