Businesses Target Their Customers in Real Time Through Mobile Devices With
Mobile ASP Solution
ALAMEDA, Calif., February 23 /PRNewswire/ --
Geoworks Corporation (Nasdaq: GWRX), a pioneer in wireless data communications
services and technologies, today launched Mobile ASP, Geoworks' mobile
communications solution for enterprise clients. Mobile ASP (Application
Service Provider) is designed to provide companies with the technology and
services necessary to extend their operations, communications and customer
service initiatives to the mobile medium and to achieve enhanced, immediate
business-to-consumer communications.
(Photo: http://www.newscom.com/cgi-bin/prnh/20010124/GWRXLOGO )
"With Mobile ASP, Geoworks is scaling its patented server technology and
mobile media expertise to make it easier for a wide variety of companies to
meet the needs of their mobile customers," said Dave Grannan, CEO and
President of Geoworks. "Our Mobile ASP solution also enables any company to
quickly, easily and cost-effectively reap the benefits of a mobile
communications solution from an established expert in wireless technology."
Geoworks will offer Mobile ASP to a wide variety of businesses, from
financial and credit institutions to airlines and rental car agencies. With
Mobile ASP, these companies will be able to leverage the time-sensitive and
personal nature of the mobile medium to provide relevant communications and
services to their customers. By extending customer service and other
enterprise applications to the mobile medium, Geoworks' Mobile ASP clients
will increase revenue, reduce costs and increase customer loyalty.
"You must keep your eye on wireless ASPs. There will be a significant
market for companies that are able to host wireless applications," says
Alan A. Reiter, president of the consulting firm of Wireless Internet & Mobile
Computing. "An increasing number of companies -- ranging from startups to
large corporations -- have applications they want to wireless-enable -- but
don't know how -- and would like to employ for their own corporate use or to
sell to other users."
Because each Mobile ASP client will require a range of technologies and
services to best meet the needs of their mobile customers, Geoworks Mobile ASP
is comprised of several different components, including application
development, Premion Server+, systems integration, wireless network
integration, 24x7 customer care and application hosting. Mobile ASP clients
select the elements of this offering that suit their individual needs for a
mobile customer service solution.
About Geoworks
Geoworks Corporation is a pioneer in wireless data communications services
and technologies for the business and consumer markets. The company's vision
is to enable mobile Internet access in the business to business and business
to consumer markets. Geoworks' Mobile ASP solution utilizes a flexible
combination of its patented Premion Server+ technology and its mobile media
expertise to enable businesses to reach their mobile customers with relevant
and timely information. By licensing its essential Intellectual Property
Rights for the Wireless Application Protocol (WAP), Geoworks plays a central
role in advancing the worldwide market for mobile devices that enable people
to easily and instantly access and interact with information and services.
Based in Alameda, California, the company has international offices in Sweden,
Japan and the United Kingdom, and can be found on the World Wide Web at
http://www.geoworks.com .
In keeping with U.S. law, Geoworks notes that this press release includes
forward-looking statements, including the emergence of, and Geoworks'
participation in, the mobile services market, the potential size of the
market, and technology innovation issues relevant to these markets. Actual
results may vary significantly due to various risks and uncertainties. Those
include, but are not limited to, the following: i) the mobile services market
may not emerge to the degree or timing anticipated; and ii) new technologies
and new services are inherently subject to development, timing and consumer
acceptance risks. Additional information is available in the Risk Factors and
Business discussions in the Company's Forms 10- K, 10-Q and other filings
available from the Company or from the Securities and Exchange Commission.
SOURCE Geoworks Corporation
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Related links:
http://www.geoworks.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20010124/GWRXLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 888-776-6555 or 212-782-2840
CONTACT:
Kristy Jarosh of Red Whistle Communications,
503-790-9042, or kjarosh@redwhistle.com, for Geoworks
Corporation; or Bob Bogard of Geoworks Corporation, 510-814-5811,
or bbogard@geoworks.com
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