Food 4 Less Customers Can Support Local Food Banks Through Grocery
Purchases
BURBANK, Ill., May 25 /PRNewswire/ -- As part of its continued
commitment to fighting hunger in the local community, Food 4 Less is
helping to mark National Hunger Awareness Day on June 6th through "Bringing
Hope to the Table," a two-week campaign to raise funds and product
donations to assist local food banks.
The promotion, which begins May 31 at Food 4 Less and other
Kroger-family stores across the country, will generate $3 million in cash
and $1 million in food donations for America's Second Harvest network --
the nation's largest domestic hunger relief agency. A number of key
manufacturers are partnering with Kroger to bring this vital support to
local food banks serving the Greater Chicago Area, Northwest Indiana, and
other communities where Kroger has operations.
"Food 4 Less has a firm commitment to give back to the communities that
our customers and associates call home," said Jeff Albrecht, Vice President
& General Manager of Food 4 Less Midwest. "As a major grocer serving the
Greater Chicago Area, we're especially pleased to support the fight against
hunger right here in our community."
During the promotion, each time a Food 4 Less customer purchases an
eligible item, contributions to the Greater Chicago Food Depository and the
Northwest Indiana Food Bank will increase. Participating items will be
clearly marked with pink "Bringing Hope to the Table" shelf tags, including
products made by Kellogg(R), Coca-Cola(R), ConAgra(R), Nestle(R),
Edy's/Dreyers(R), and a number of brands represented by Acosta Sales and
Marketing.
Food 4 Less, along with other Kroger company stores, has been at the
forefront of the fight against hunger for more than 25 years. In the past
five years, the Kroger family of stores has donated more than 135 million
pounds of food and groceries, valued at more than $200 million.
America's Second Harvest is the largest charitable domestic
hunger-relief organization in the country with a network of more than 200
member food banks and food-rescue organizations serving all 50 states, the
District of Columbia and Puerto Rico. The America's Second Harvest network
secures and distributes more than 2 billion pounds of donated food and
grocery products annually.
In 2005, the Second Harvest network helped feed 25 million Americans,
including 9 million children and 3 million senior citizens. More than 35%
of the households seeking assistance had at least one employed adult.
Roughly 40% of those who received help reported having to choose between
purchasing food and paying for other basic necessities including rent,
utilities and medicines. To learn more about the scope of hunger in
America, visit http://www.secondharvest.org.
Food 4 Less is the nation's premier price-impact supermarket chain. The
company operates more than 140 supermarkets in California, Nevada, Illinois
and Indiana. Food 4 Less operates 10 stores in the Greater Chicago Area
from its Midwest Division headquarters in Burbank, IL. In 2005, through its
customers, associates, company and foundation, Food 4 Less contributed more
than $12 million to communities where its customers and associates live and
work. For more information about Food 4 Less, please visit
http://www.food4less.net.
Food 4 Less is a division of The Kroger Co., (NYSE: KR), one of the
nation's largest food retailers, based in Cincinnati, Ohio. At the end of
fiscal 2005, the Company operated (either directly or through its
subsidiaries) 2,507 supermarkets and multi-department stores in 31 states
under two dozen local banners including Kroger, Ralphs, Fred Meyer, Food 4
Less, King Soopers, Smith's and Smith's Marketplace, Fry's and Fry's
Marketplace, Dillons, QFC and City Market. Kroger also operated (either
directly or through subsidiaries, franchise agreements, or operating
agreements) 791 convenience stores, 428 fine jewelry stores, 579
supermarket fuel centers and 42 food-processing plants. For more
information about Kroger, visit http://www.kroger.com.
SOURCE Food 4 Less
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Related links:
http://www.kroger.com
http://www.food4less.net http://www.secondharvest.org
CONTACT:
Terry O'Neil, +1-310-884-4680, for Food 4
Less
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