Creative to Provide PC Audio Systems for Gaming Stations Showcasing the Latest
                          In Entertainment Software

    ELECTRONIC ENTERTAINMENT EXPO, ATLANTA, May 26 /PRNewswire/ -- Creative
Labs, the leading provider of multimedia hardware for the PC, today announced
the company is partnering with Microsoft (Nasdaq: MSFT) at the Electronic
Entertainment Expo (E3).  Creative will provide the audio gaming power for
Microsoft's Partner Pavilion including the company's latest
PCI audio card and top-of-the-line speaker system, the Sound Blaster PCI64 and
Cambridge SoundWorks MicroWorks.  With these and other demonstrations at
Creative's booth, the company will be showcasing its support for Microsoft's
DirectSound 3D and for Creative's new Environmental Audio Extensions.
    Following up on the success generated at its annual developer conference,
Creativity '98, in both Silicon Valley and London, England, Creative will
continue promoting its Environmental Audio Extensions to Direct Sound 3D at
E3.  Creative will demonstrate its multi-channel audio solutions for its
Environmental Audio platform at booth No. 2040, in the east hall.  Creative's
award-winning audio solutions will be showcased at over 500 stations at E3.
    "The feedback from developers on our approach to making the Environmental
Audio Extensions open and accessible to all has been highly enthusiastic,"
said George Thorn, director of developer relations at Creative.  "We are
getting tremendous support from the development community for Environmental
Audio -- this is a great opportunity for developers to provide far more
compelling content with 3D audio realism to consumers."
    "We wholeheartedly support Creative Labs' efforts to bring high-quality
audio to Windows users through exciting games like those on display at the
Electronic Entertainment Expo," said Kevin Bachus, product manager for DirectX
at Microsoft Corp.  "By extending Microsoft's DirectSound3D API with its own
Environmental Audio Extensions, Creative's industry-leading work is making it
easy for developers to include a new level of audio realism in their games.
This means that consumers will soon have access to a broad offering of new and
exciting 3D audio entertainment titles."
    Creative's Sound Blaster, long synonymous with PC audio, is evolving to
encompass new industry-standard development platforms and powerful new
technology.  Creative is continuing to drive development of truly innovative
software titles that leverage this cutting-edge hardware platform while taking
full advantage of the Windows architecture.  Upcoming new audio products from
Creative are based on revolutionary silicon developed by the joint
E-mu/Creative Technology Center.  These new solutions will be the basis for a
family of future DirectX audio accelerators for Windows 95, Windows 98 and
Windows NT.
    Creative Technology Ltd. (Nasdaq: CREAF) develops, manufactures and
markets a wide array of advanced multimedia solutions for the PC,
entertainment, education, music and productivity tools markets.  Creative's
products are marketed through the OEM, Systems Integrator and retail channels
under a variety of trademarks, including the "Blaster" family name.  Sound
Blaster(R) has become the multimedia industry's de facto audio standard.
Sound Blaster is an audio platform consisting of a sound card or chipset,
software drivers and bundled software applications that enable PCs to produce
high quality audio.  Creative's corporate headquarters and primary
manufacturing are based in Singapore, with sales, distribution and research
and development being carried out through an extensive, global network of
subsidiaries located in North America, Europe, Asia and Africa.

    Sound Blaster is a registered trademark of Creative Technology Ltd. in the
U.S. and other countries.  All other product names mentioned herein are
trademarks of their respective owners and are hereby recognized as such.

Link to this page: