Prize Includes Opportunity to See Carmelo Anthony and Antoine Walker Play in a
Benefit Basketball Game Supporting the Magic Johnson Foundation's Taylor
Michaels Scholarship Program
Miami, May 26 /PRNewswire/ -- School may be just about over for the
summer, but the fun is just beginning for BURGER KING(R) Guests with the
opportunity to attend Magic Johnson's 19th annual "A Midsummer Night's Magic"
celebration in Los Angeles on July 31 and August 1, 2004.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
A Midsummer Night's Magic celebration is an event to raise money for the
Taylor Michaels Scholarship program, which was developed to provide support
for deserving inner-city high school students who display strong potential for
academic achievement. Beyond benefiting an important cause, the weekend's
events include a variety of activities for people of all ages.
Participants will enjoy a unique concert gala that will include a variety
of music genres, serving as a tribute to one of the most inspirational moments
in American history, the Harlem Renaissance. The 2003 concert included
performances by Stevie Wonder, Chaka Khan and India.Arie, setting the standard
for the 2004 artists, to be named.
The weekend's festivities culminate with Magic's Charity and Celebrity
basketball games, played by some of the biggest names in the NBA, music, film,
and television.
"The weekend will definitely be rewarding for winning BURGER KING Guests,"
said Earvin "Magic" Johnson. "Not only is the weekend fun and exciting, but
it benefits the Magic Johnson Foundation's Taylor Michaels Scholarship
Program, which is fully committed to sending young adults to college in
pursuit of their higher educational goals."
BURGER KING Guests have an opportunity to win trips for two to Los Angeles
to attend these events. Entry forms will be available at all participating
BURGER KING restaurants beginning Monday, May 24, and concluding Sunday, June
6. No purchase is necessary to enter, and Guests are encouraged to enter the
contest every time they visit a participating BURGER KING restaurant.
"We're pleased to support the work of the Magic Johnson Foundation as an
extension of our own Burger King/McLamore Foundation efforts to assist
deserving young students. The Magic Johnson Foundation reaches out to assist
some of the brightest young people in the country live out their dreams of
attending college," said Clyde Rucker, chief of staff and senior vice
president for diversity at Burger King Corporation. "Magic Johnson's success
on and off the basketball court is a testimony to what opportunity and
application can do for young people, and we believe that BURGER KING(R) can
help Magic make great things happen for even more students."
Detailed rules for the promotion, being conducted in 16 cities, are
available at participating BURGER KING restaurants. Markets involved in the
"Magic Weekend Getaway Contest" include New York, Los Angeles, Chicago,
Philadelphia, Atlanta, Baltimore, Cleveland, Dallas, Detroit, Houston,
Memphis, Miami, Milwaukee, New Orleans, Norfolk, and Washington DC.
About Burger King Corporation
Our vision: We proudly serve the best burgers in the business, plus a
variety of real, authentic foods ... all freshly prepared ... just the way you
want it.
The BURGER KING(R) system operates more than 11,220 restaurants in all 50
states and in 60 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com.
About the Magic Johnson Foundation
The Magic Johnson Foundation was established in 1991 as a single-disease
organization that worked to raise funds for community-based organizations
dealing with HIV/AIDS education and prevention programs. The Foundation has
since responded to the growing need to address the major health issues
affecting people of color including prostate cancer, hypertension, youth
obesity and diabetes.
In addition to health programs, MJF also provides programs to meet the
educational needs of urban residents. The programs include scholarships and
technology grants to individuals and community-based organizations that have
demonstrated a commitment to the communities in which they serve.
SOURCE Burger King Corporation
 back to top
Related links:
http://www.burgerking.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Blake Lewis, Burger King Corporation,
+1-305-378-7277, or blewis@whopper.com
|
