Bungie's `Myth II: Soulblighter' Takes Full Advantage of Creative's
               Standard-Setting Environmental Audio Extensions

     ATLANTA, ELECTRONIC ENTERTAINMENT EXPO (E3), May 27 /PRNewswire/ --
Creative Labs, Inc. (Nasdaq: CREAF), the world's leading provider of
multimedia products for the PC, today announced that acclaimed software
developer, Bungie Software, has added support for Creative's Environmental
Audio Extensions to, "Myth II: Soulblighter," the sequel to last year's most
critically acclaimed strategy game.  This announcement closely follows
Creative's recent Environmental Audio Extensions Software Developer Kit
introduction at the company's annual developer conference, Creativity '98 and
the Computer Game Developers Conference in Long Beach, California earlier this
month.
    Creative carefully analyzed the market and assessed the audio needs of
developers who want to include support for true 3D audio and make their games
far more compelling.  As a result, the company developed Environmental Audio
Extensions, which work with Microsoft DirectSound and DirectSound 3D and made
it easy for developers to incorporate fully interactive 3D audio into their
games.  With these property sets in their arsenal, game developers are able to
simulate room acoustics in real time, add countless "environmental effects" to
the sound elements in their games and manipulate them in a true 3D space.
    "Adding support for the Environmental Audio Extensions was a breeze," said
Jason Regier, technical lead on development for Myth II.  "After maybe half an
hour of work, we added reverb to our 3D sounds in Myth II.  The results are
fantastic and will really add to the ambiance of our indoor levels."
    Creative's Sound Blaster(R), long synonymous with PC audio, is evolving to
encompass new industry-standard development platforms and powerful new
technology.  Creative is continuing to drive development of truly innovative
software titles that leverage this cutting-edge hardware platform while taking
full advantage of the Windows architecture.  Upcoming new audio products from
Creative are based on revolutionary silicon developed by the joint E-
mu/Creative Technology Center.  These new solutions will be the basis for a
family of future audio accelerators for Windows 95, Windows 98 and Windows NT.
    Creative Technology Ltd. develops, manufactures and markets a wide array
of advanced multimedia solutions for the PC, entertainment, education, music
and productivity tools markets.  Creative's products are marketed through the
OEM, systems integrator and retail channels under a variety of trademarks,
including the "Blaster" family name.  Sound Blaster(R) has become the
multimedia industry's de facto audio standard.  Sound Blaster is an audio
platform consisting of a sound card or chipset, software drivers and bundled
software applications that enable PCs to produce high quality audio.
Creative's corporate headquarters and primary manufacturing facilities are
based in Singapore, with sales, distribution and research and development
being carried out through an extensive, global network of subsidiaries located
in North America, Europe, Asia and Africa.
    Sound Blaster is a registered trademark of Creative Technology Ltd. in the
U. S. and other countries.  All other product names mentioned herein are
trademarks of their respective owners and are hereby recognized as such.
    For information on Creative's entire product line and new technology visit
the company's Web site, http://www.soundblaster.com.

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