New Levels of Audio Realism Achieved with Creative's Environmental Audio
Extensions for Direct Sound 3D
ATLANTA, ELECTRONIC ENTERTAINMENT EXPO (E3), May 27 /PRNewswire/ --
Creative Labs, Inc. (Nasdaq: CREAF), the leading provider of multimedia
hardware for the PC, today announced GT Interactive Software Corp.
(Nasdaq: GTIS) will be shipping Unreal, its highly-anticipated game created by
Epic MegaGames and Digital Extremes, with support for Creative's Environmental
Audio Platform. Unreal, the widely-acclaimed 3D action/adventure PC game
utilizes Creative's Environmental Audio Extensions (EAX) to DirectSound 3D for
outstanding 3D audio realism. Environmental Audio Extensions add powerful
effects that can include reverb, echo, acoustic properties for room size and
many other effects that place the gameplayer in the middle of the action. EAX
goes beyond 3D positional audio to create actual interactive environments in
real time that deliver an action-packed realistic experience.
"The ability to generate true-to-life audio experiences with Environmental
Audio adds a higher degree of intensity to Unreal," said Mark Rein, vice
president of Epic MegaGames. "Were glad to see Creative taking the lead and
making it easy to incorporate support for this exciting new audio experience
and making it more accessible through the DirectSound APIs."
"We are amazed at how easy it was to include support for Environmental
Audio effects that make playing Unreal a phenomenal experience," added Rein.
Creative's Sound Blaster, long synonymous with PC audio, is evolving to
encompass new industry-standard development platforms and powerful new
technology. Creative is continuing to drive development of truly innovative
software titles that leverage this cutting-edge hardware platform while taking
full advantage of the Windows architecture. Upcoming new audio products from
Creative are based on revolutionary silicon developed by the joint E-
mu/Creative Technology Center. These new solutions will be the basis for a
family of future audio accelerators for Windows 95, Windows 98 and Windows NT.
Creative Technology Ltd develops, manufactures and markets a wide array of
advanced multimedia solutions for the PC, entertainment, education, music and
productivity tools markets. Creative's products are marketed through the OEM,
Systems Integrator and retail channels under a variety of trademarks,
including the "Blaster" family name. Sound Blaster(R) has become the
multimedia industry's de facto audio standard. Sound Blaster is an audio
platform consisting of a sound card or chipset, software drivers and bundled
software applications that enable PCs to produce high quality audio.
Creative's corporate headquarters and primary manufacturing are based in
Singapore, with sales, distribution and research and development being carried
out through an extensive, global network of subsidiaries located in North
America, Europe, Asia and Africa.
Sound Blaster is a registered trademark of Creative Technology Ltd. in the
U. S. and other countries. All other product names mentioned herein are
trademarks of their respective owners and are hereby recognized as such.
For information on Creative's entire product line and new technology visit
the company's Web site, http://www.soundblaster.com.
SOURCE Creative Labs, Inc.
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Related links:
www.soundblaster.com
CONTACT:
Theresa Pulido, Public Relations,
408-428-2329, tpulido@soundblaster.com, or George Thorn,
Developer Relations, 408-428-6600, gthorn@soundblaster.com, both
of Creative Labs, Inc.
NOTE TO EDITORS: For additional information about Creative's
Environmental Audio Extensions, see separate news releases issued
today by Creative. Stop by the Creative Booth at E3 for a
demonstration of Creative's Environmental Audio Platform - Booth
#2040 in the East Hall of the Georgia World Congress Center in
Atlanta, GA, May 28th - 30th.
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