LOS ANGELES, May 28 /PRNewswire/ -- Shoppers visiting their neighborhood
Ralphs supermarket this summer not only will enjoy great prices and
outstanding quality on tens of thousands of their favorite products, but as
they walk down the store's aisles they'll also take a stroll down memory lane.
Ralphs, California's first supermarket, is celebrating summer by offering
its loyal customers the chance to win a piece of Americana. Beginning May 29,
Ralphs shoppers will have an opportunity to win more than $165,000 worth of
exciting prizes in the Ralphs Club "American Classics" sweepstakes.
From May 29 to July 9, Ralphs customers using their Ralphs Club or Senior
Rewards Cards when purchasing groceries will be automatically entered to win
one of six "classic" American summertime prizes -- a Harley Davidson
motorcycle, a 2002 Chrysler PT Cruiser "Woody," a $25,000 Patriot Savings
Bond, a 2002 Ford Thunderbird Deluxe, a 2002 Ford Mustang convertible or a
Chris Craft 22-foot boat.
A different "classic" prize will be awarded to one lucky Ralphs shopper
each week for six consecutive weeks.
"Our American Classics sweepstakes will make this summer a summer to
remember for Ralphs customers who use their Ralphs Club Cards when shopping in
our stores," said Chuck Ackerman, senior vice president of sales and marketing
for Ralphs. "This summer, we will be rewarding our loyal customers not only
with significant savings on thousands of the items they buy most, but also
with the chance to win some truly classic American prizes."
The Ralphs Club "American Classics" sweepstakes is being offered in all
Ralphs supermarkets in Southern California and will be supported by radio
commercials, print ads, direct mail, and in-store point-of-sale and online
support.
The "American Classics" sweepstakes is part of Ralphs' summer-long
"Country Fair" extravaganza. Ralphs Country Fair also includes the
opportunity for Ralphs Club and Senior Rewards cardholders to enjoy
significant savings on the purchase of meat, produce and seafood during the
summer months.
The Ralphs Club Card and Senior Rewards Card (for shoppers 60 years of age
and older) entitle Ralphs shoppers to extra savings on thousands of items
throughout the store as well as discounts on popular recreational activities,
consumer services and partner retailers. Applying for the card is quick and
easy. Applications are available at all Ralphs supermarkets. Customers who
present a completed application to a cashier will receive their card on the
spot, and the savings will begin immediately.
Ralphs Grocery Company was founded in 1873 and currently operates more
than 450 conventional and warehouse-style supermarkets in California and
southern Nevada, from its headquarters in Los Angeles. The company is a
division of The Kroger Co. (NYSE: KR), one of the nation's largest food
retailers, based in Cincinnati, Ohio.
SOURCE Ralphs Grocery Company
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Company News On-Call:
http://www.prnewswire.com/comp/732950.html
CONTACT:
Terry O'Neil of Ralphs Grocery Company,
+1-310-884-4680
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