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Parlux Fragrances Signs Definitive Agreement With Paris Hilton

    FORT LAUDERDALE, Fla., May 28 /PRNewswire-FirstCall/ -- Parlux Fragrances,
Inc. (Nasdaq: PARL) announced today that the exclusive license agreement with
Paris Hilton to develop, manufacture and distribute prestige fragrances and
related products under her name had been signed effective June 1, 2004.

    Parlux Fragrances, Inc. is a manufacturer and international distributor of
prestige fragrances and holds the licenses to manufacture and distribute the
designer fragrance brands of Perry Ellis, Ocean Pacific (OP), Fred Hayman
Beverly Hills, and GUESS?, Inc.

    The Company may periodically release forward-looking statements pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995.  Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance or
achievements of the Company or its industry to be materially different from
any future results, performance or achievements expressed or implied by such
forward-looking statements.  These risks and uncertainties include, among
others, future trends in sales and the Company's ability to introduce new
products in a cost-effective manner.  Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the date
thereof.  The Company undertakes no obligation to publicly release the result
of any revisions to these forward-looking statements that may be made to
reflect events or circumstances after the date hereof or to reflect the
occurrence of unanticipated events.


SOURCE Parlux Fragrances, Inc.




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    CONTACT:
    Frank A. Buttacavoli, Parlux Fragrances,
    Inc., +1-954-316-9008, ext. 117