Compuware Vantage Provides Leading Retailer With Comprehensive Visibility
Into End-user Experience for Popular Web Application
DETROIT, May 28 /PRNewswire-FirstCall/ -- Compuware Corporation
(Nasdaq: CPWR) today announced that Build-A-Bear Workshop(R) is using
Compuware Vantage to ensure the successful and effective operation of the
company's websites. Build-A-Bear Workshop is leveraging Compuware Vantage
to provide visibility into end-user experience and to proactively identify
and resolve potential performance issues on the retailer's buildabear.com
and recently launched buildabearville.com(TM) sites.
The recently launched buildabearville.com is a free, secure, online
experience where children can bring to life bears made at Build-A-Bear
Workshop -- building friendships with both furry and real-life friends.
Kids also can create unique characters, participate in games, earn Bear
Bills -- buildabearville.com currency -- and interact with friends in a
safe online community. The buildabearville.com user experience is
critically important for Build-A-Bear Workshop to monitor, particularly
since the site surpassed the one million online characters milestone just
six weeks after going live.
"Bringing the Teddy Bear to life is core to our mission, and we needed
the best way to ensure a positive Guest experience," said Dave East,
Director of IT Network Systems at Build-A-Bear Workshop. "Achieving
business growth is directly linked to technology excellence, and Compuware
Vantage is an integral part of our online success. Vantage is the only
solution providing visibility and diagnostics into both web traffic and
non-web information."
Build-A-Bear Workshop chose Compuware Vantage as a technology partner
to achieve three key business goals for buildabearville.com, including the
ability to: 1) identify IT issues early, enabling a proactive fix for
potential issues; 2) compliment Guests' in-store experience with a
high-performing, online experience, and; 3) grow the business via
technology. Vantage's end-user experience solution enables Build-A-Bear
Workshop to monitor the experience of all users, at all times. If a problem
occurs, Vantage provides the deep diagnostics necessary to quickly isolate,
characterize and resolve any issues.
"Like many Compuware Vantage customers, Build-A-Bear Workshop
strategically relies on technology to ensure business success. Vantage
proactively detects IT service problems that if unnoticed and unaddressed,
could have a significant impact on customer satisfaction and ultimately,
bottom-line business results," said Steve Tack, Vice President for
Compuware IT Service Management solutions. "We are excited about the
opportunity to help Build-A-Bear Workshop confidently deliver a positive
end-user experience through comprehensive views of IT service."
Compuware Corporation
Compuware Corporation maximizes the value IT brings to the business by
helping CIOs more effectively manage the business of IT. Compuware
solutions accelerate the development, improve the quality and enhance the
performance of critical business systems while enabling CIOs to align and
govern the entire IT portfolio, increasing efficiency, cost control and
employee productivity throughout the IT organization. Founded in 1973,
Compuware serves the world's leading IT organizations, including more than
90 percent of the Fortune 100 companies. Learn more about Compuware at
http://www.compuware.com/.
Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an
interactive make-your-own stuffed animal retail-entertainment experience.
The company currently operates more than 370 Build-A-Bear Workshop stores
worldwide, including company-owned stores in the U.S., Puerto Rico, Canada,
the United Kingdom, Ireland and France, and franchise stores in Europe,
Asia, Australia and Africa. Founded in St. Louis in 1997, Build-A-Bear
Workshop is the leader in interactive retail. Brands include make-your-own
Major League Baseball(R) mascot in-stadium locations, Build-A-Dino(R)
stores and friends 2B made(R) doll locations. In December 2007,
Build-A-Bear Workshop extended its in-store interactive experience online
with the launch of its virtual world at http://www.buildabearville.com.
Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $474 million in
fiscal 2007. For more information, call 888.560.BEAR (2327) or visit the
company's award-winning Web sites at http://www.buildabear.com and
http://www.friends2bmade.com.
Press Contact
Sean M. Patrick, Compuware Communications and Investor Relations,
313-227-5594, sean.patrick@compuware.com
For Sales and Marketing Information
Compuware Corporation, One Campus Martius, Detroit, MI 48226,
800-521-9353, http://www.compuware.com
SOURCE Compuware Corporation
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Related links:
http://www.compuware.com
http://www.buildabear.com http://www.buildabearville.com
http://www.friends2bmade.com
http://www.prnewswire.com/comp/112310.html /
CONTACT:
Sean M. Patrick, Compuware Communications and
Investor Relations, +1-313-227-5594, sean.patrick@compuware.com;
Sales and Marketing Information, Compuware Corporation,
+1-800-521-9353
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