NEW YORK, May 28 /PRNewswire/ -- [x+1], http://www.xplusone.com, the
leader in predictive online marketing, announced today that it has secured
$16 million in venture funding led by Advanced Technology Ventures (ATV),
with participation by current investors Hudson Venture Partners and Blue
Chip Venture Company. The investment will accelerate [x+1]'s developmental
initiatives in both media and website optimization as well as extend the
application of [x+1]'s patented Predictive Optimization Engine (POE) to
paid search and other market opportunities. Bob Hower of Advanced
Technology Ventures has also joined the [x+1] board of directors.
"[x+1] already has a record of achievements in helping major brands
improve their digital return on investment (ROI), and the new products in
pipeline are just as exciting," said Bob Hower, a general partner at ATV.
"The new round of funding will accelerate [x+1]'s release of these products
to market, and help marketers and their agencies improve online marketing
results."
Through the advanced Predictive Optimization Engine (POE), [x+1]
provides superior behavioral and predictive targeting techniques customized
to target the needs of each individual client. [x+1]'s proprietary digital
marketing solutions provide real-time, automated decision-making to
increase the productivity of each customer's interaction with online media
and a marketer's web presence.
"We are excited to have ATV as an investor, and to have Hudson Venture
Partners and Blue Chip Venture Company increase their commitments," said
John Nardone, CEO of [x+1]. "All three investors share our vision for
digital marketing leadership, and their support will allow us to invest in
the required people and new technologies."
About [x+1]
New York-based [x+1] provides predictive online marketing solutions
that equip online marketers with real time, automated decision making to
improve engagement and lift conversion rates in media and onsite. [x+1]'s
solutions simplify complex targeting in digital marketing and drive a
greater return on marketing investment. Some of the top companies in
financial services, telecommunications, online services and travel have
significantly increased message relevance, customer response and marketing
ROI by using the services of [x+1]. For more information, please visit
http://www.xplusone.com.
About Advanced Technology Ventures (ATV)
Founded in 1979, Advanced Technology Ventures (ATV) is a bi-coastal
venture capital firm (Waltham, MA, and Palo Alto, CA) with more than $1.6
billion in capital under management. ATV works closely with entrepreneurial
teams in several technology markets, including software and services,
communications, IT infrastructure, clean technology, medical devices,
biotechnology, to build emerging-growth business ventures into market
leaders. With more than 25 years of experience, ATV has a proven track
record of success in helping to build strong, sustainable business
enterprises. For more information, please visit our Web site at
http://www.atvcapital.com.
About Hudson Venture Partners
New York City-based Hudson Ventures is an early stage technology
venture fund, whose members have decades of experience in operating and
advising companies through various stages, including concept development,
expansion, public offerings, and mergers and acquisitions. Established in
1997, Hudson Ventures has invested in over 30 technology companies both as
a lead investor and as a co-investor in syndicated venture financings. A
few of Hudson's recent successful investments include: webMethods (market
capitalization: $3.7B); Pathlight Technologies (sold to Advanced Digital
Information Corp.); i-Traffic (sold to Agency.com); and TechRx (the
industry's leading provider of prescription fulfillment software). Hudson
Ventures is available on the Web at http://www.hudsonventures.com.
About Blue Chip Venture Company
Blue Chip Venture Company is a Cincinnati-based venture capital firm
with $600 million under management and investments in over 100 companies
located throughout the United States. As a partner with management, Blue
Chip invests in and helps management build privately-owned growth
companies. The firm invests in a range of industries with a concentration
on enterprise software, healthcare, technology infrastructure, and
marketing and media services. Investments are made in companies that are in
the early and growth stages as well as in companies that are more
established and require expansion or acquisition capital. Please visit
http://www.bcvc.com.
Contact: Wendy Marx, Marx Communications (203-445-2850 or
wendy@marxcommunications.com)
SOURCE [x+1]
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Related links:
http://www.xplusone.com
http://www.atvcapital.com http://www.hudsonventures.com
http://www.bcvc.com
CONTACT:
Wendy Marx of Marx Communications,
+1-203-445-2850, wendy@marxcommunications.com, for [x+1]
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