MicroProse Games Targeted Straight for Generation Next
ATLANTA, Electronic Entertainment Expo, May 29 /PRNewswire/ -- MicroProse,
Inc. (Nasdaq: MPRS/ MPRSD), a worldwide interactive entertainment company, and
Pepsi World, Pepsi Cola Company's entertainment-based online community
(http://www.pepsiworld.com), have entered into an online marketing partnership
which will highlight MicroProse's newest PC games as a premier interactive
entertainment software company within the site. The first of six MicroProse
games, X-Com Interceptor(TM), will debut on June 1, 1998.
"By partnering with Pepsi, we are now reaching beyond the core gamer and
into a mass market community where computer games will join movies and music
as a key source of entertainment," said Robert Botch, senior vice president of
marketing, MicroProse, Inc. "Pepsi's site provides us with a unique
interactive environment where we can effectively showcase our games and 3D
graphics technology."
With over half a million visitors per day, the Pepsi World site provides a
high-profile launch pad for the next generation of PC games MicroProse is
releasing. The web pages for the games will consist of downloadable demos,
detailed information about each game, in-depth interviews with game
developers, and contests to win MicroProse games and other PC products such as
joysticks and 3D graphic cards.
"We are very proud of our new agreement with MicroProse," said John Vail,
Director of New Media Strategies at Pepsi. "This partnership builds on our
success for Pepsi World and offers our consumers the newest and hottest games
today."
MicroProse has chosen six key titles to be featured in the Pepsi World
promotion; X-Com Interceptor, MechCommander(TM), Falcon(R) 4.0, Star Trek(R):
The Next Generation Klingon Honor Guard(TM), Top Gun(R): Hornet's Nest(TM),
and Guardians: Agents of Justice(TM).
Featured games on the site will be updated monthly while the previous
month's game will be available via an archived link on the site. This feature
will allow gamers to access information on their favorite games throughout the
year. An extensive source of information for the customer, each game will
have more than 15 web pages of information available.
MicroProse, Inc. is a leading developer and publisher of interactive
entertainment software for use on CD-ROM-based personal computers. The
company has five development studios located in Alameda, California; Hunt
Valley, Maryland; Chapel Hill, North Carolina; Austin, Texas; and Chipping
Sodbury, England. Products are available nationally and internationally and
are sold through major distributors, retailers and mass merchants. Product
and company information is available for download from the MicroProse(R) Web
site at http://www.microprose.com. Pepsi Cola Company, based in Somers, NY, is a
division of Pepsico, Inc.
Star Trek: The Next Generation(R)(TM) and (C)1998 Paramount Television.
All Rights Reserved. STAR TREK and related marks are trademarks of Paramount
Pictures. Viacom Consumer Products licenses and merchandises properties on
behalf of Paramount Pictures, Paramount Television and Simon and Schuster as
well as third-party properties. Viacom Consumer Products, a unit of Viacom
Entertainment Group, is a subsidiary of Viacom Inc.
MechCommander is a trademark of the FASA Corporation. Used under license.
Falcon is a registered trademark of MicroProse or its affiliates. Falcon,
X-COM and MICROPROSE are registered trademarks. CIVILIZATION, and X-COM
INTERCEPTOR are trademarks of MicroProse, Inc. or its affiliated companies.
All Rights Reserved.
SOURCE MicroProse, Inc.
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Related links:
http://www.pepsiworld.com
Related links:
www.microprose.com
CONTACT:
Angela Edwards, Director of Public Relations,
MicroProse, Inc., 510-864-4336
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