10Gbps Ethernet Switching Extends Communications Servers Into High
Bandwidth Data Plane Applications Including IPTV Transport, Video on Demand
and Community Gaming
TEMPE, Ariz., May 31 /PRNewswire-FirstCall/ -- At GLOBALCOMM 2006,
Motorola, Inc. (NYSE: MOT) will demonstrate the next generation of
switching technology for standards-based open communications servers. Using
switching technology developed by Broadcom(R), Motorola will demonstrate a
10Gbps Ethernet AdvancedTCA(R) switching blade integrated into a
Centellis(TM) 3600 Series communications server.
Offering a substantial increase in ATCA(R) switching capacity and
backwards compatibility compared to currently deployed 1GbE systems, the
demonstration shows the ability of Motorola's communications servers to
scale according to application needs and continues the company's history of
helping protect network equipment providers (NEPs) technology investments.
Complex network functions, such as those required by IPTV, require
high-bandwidth throughput and internal traffic management, combined with
sophisticated high-availability and protocol integration, as some of the
basic elements of a solution. By integrating these technologies into an
open communications server, Motorola will simplify the systems-integration
complexity, enabling NEPs to take advantage of standards-based common
platforms to deliver quality of service for IP data flows and
storage/compute applications, typically found in the telecom access and
aggregation layers.
"To help build a robust and reliable communications infrastructure,
today's Ethernet switching technology must address the ever-present need
for quality of service at a lower cost and reduced time-to-market, while
providing new and innovative features," said Eric Hayes, Director of
Marketing, for Broadcom's Enterprise Switching Line of Business. "For
example, Broadcom's Ethernet switching solutions provide
backwards-compatibility to currently deployed 1Gbps Ethernet systems, which
is vital given the long deployment life of telecom systems. Furthermore,
our traffic management capabilities are essential for many IP-based I/O and
storage applications."
"Longevity of supply is an important feature of Motorola's open
communications servers, so it is vital that we provide a smooth migration
path for our customers as their application needs change," said Shlomo
Pri-Tal, director, technology office, Embedded Communications Computing,
Motorola. "Another example of our industry leadership in this area is
working along with Broadcom to include support for traffic management,
enabling Quality of Service for voice, video and data in next generation
networks."
"Adding 10Gbps Ethernet switching -- designed with telecom in mind --
to our portfolio is key to extending the ability of ATCA to address a broad
range of data plane applications. Network equipment providers will be able
to deploy applications such as IPTV transport, Video on Demand and
Community Gaming that require high bandwidth I/O or high bandwidth storage
or a combination of the two on their standards-based common platforms built
using Motorola's open communications servers," Pri-Tal continued.
In line with Motorola's strategy to enable NEPs to accelerate
time-to-market, lower lifetime costs and focus on their core competencies
the company is working to address other requirements, such as
communications protocols, that simplify the systems integration task.
About Motorola's Communications Servers
Motorola's communications servers are open, fully integrated systems
that act as a common, carrier-grade platform for a wide range of
applications. This common platform concept integrates hardware and software
elements to enable equipment manufacturers to focus on adding their
application-specific value, thereby reducing the time, cost and risk
involved in deploying new revenue-generating applications or migrating
existing applications to standards-based technology. For more information:
http://www.motorola.com/computing .
About Motorola
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of Seamless
Mobility, the people of Motorola are committed to helping you get and stay
connected simply and seamlessly to the people, information, and
entertainment that you want and need. We do this by designing and
delivering "must have" products, "must do" experiences and powerful
networks -- along with a full complement of support services. A Fortune 100
company with global presence and impact, Motorola had sales of US $36.8
billion in 2005. For more information about our company, our people and our
innovations, please visit http://www.motorola.com .
MOTOROLA and the Stylized M Logo are registered in the US Patent &
Trademark Office. Broadcom(R), is among the trademarks of Broadcom
Corporation and/or its affiliates in the United States, the EU and/or
certain other countries. All other product or service names are the
property of their respective owners. AdvancedTCA is a registered trademark
of the PCI Industrial Computers Manufacturers Group.
SOURCE Motorola, Inc.
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Related links:
http://www.motorola.com
http://www.motorola.com/computing
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20020307/MOTLOGO
http://www.newscom.com/cgi-bin/prnh/20020415/MOTNOTAGLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Lee Ann Kuster, +1-602-438-3623,
leeannkuster@motorola.com , or Shreek Raivadera, +44 (0) 1509
634461, shreek@motorola.com , both Embedded Communications
Computing of Motorola
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