Heinz Baby Food, Huggies Diapers, Giant Eagle and the Pittsburgh Pirates
Team Up For World's Largest Diaper Derby
PITTSBURGH, June 1 /PRNewswire/ -- Approximately 100 babies from the
Tri-State area will be sporting pint-sized uniforms and speed-crawling to the
finish line in the World's Largest Diaper Derby, scheduled for 12:30 p.m.,
Sunday, June 4 at Pittsburgh's Three Rivers Stadium.
Co-sponsored by Heinz Baby Food, Huggies Diapers, Giant Eagle and the
Pittsburgh Pirates, this record-breaking event is expected to be the premiere
of the world's largest diaper derby. Fans filling Three Rivers Stadium will
cheer on diaper-clad babies and toddlers 14 months and younger before the
Pittsburgh vs. Kansas City game at 1:30 p.m.
"We're pleased to offer families and fans alike an opportunity to cheer on
our region's youngest VIPs," said David Rossi, general manager of infant
feeding, Heinz North America. "As leaders in infant feeding and care, Heinz
and Huggies are proud to partner with Giant Eagle and the Pittsburgh Pirates
on this fun, family event sure to be featured in many parents' scrapbooks."
As part of the event:
-- First, second and third-place prizes will be awarded to the fastest
crawlers, including a $5,000 savings bond for first place; a $2,500
savings bond for second place; and a $1,000 savings bond for third
place.
-- All participants will receive free cloth tote bags packed with toy,
bibs and other surprises from Heinz, Huggies, Giant Eagle and the
Pittsburgh Pirates.
-- All kids 14 years of age and under will receive a Pirate Parrot Beach
Beanie Doll as part of Major League Baseball Kids Day and Pirate
Giveaway Day.
Throughout May, parents who purchased 30 jars of Heinz Baby Food at
participating Giant Eagle stores received a free pack of Huggies Diapers, a
$6 value, and the chance to have their child selected to race in the World's
Largest Diaper Derby.
Heinz sells more than $1 billion annually in jarred baby foods, cereals,
formulas, juices and biscuits around the world and is one of the world's
leading manufacturers of infant food. With sales exceeding $9 billion,
H.J. Heinz Company (NYSE: HNZ) is one of the world's leading marketers of
branded foods to supermarkets and away-from-home eating establishments. Its
50 companies operate in approximately 200 countries, offering more than 5,700
varieties.
SOURCE Heinz North America
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Company News On-Call:
http://www.prnewswire.com/comp/575757.html or fax,
800-758-5804, ext. 575757
CONTACT:
Deb Magness of Heinz North America,
412-237-5806, or deb.magness@husa.com, or Susan Campbell of
Creamer Dickson Basford, 412-456-0867, or scampbell@cdbpr.com,
for Heinz North America
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