SAN MATEO, Calif., Jan. 20 /PRNewswire/ -- CBS MarketWatch
(http://cbs.marketwatch.com), the premier Internet financial supersite, has
announced that it will be using DART advertising serving technology from
DoubleClick, the leading Internet advertising network. The DART technology
will be used to serve targeted advertising on more than 40 million pages
served on the CBS MarketWatch site each month.
"DoubleClick has clearly emerged as the leader in creating new technology
that allows web sites to truly target advertising to the best possible
customers," said Larry Kramer, Chief Executive Officer of CBS MarketWatch.
"We have an extremely attractive audience with high demographics and our
advertisers require and deserve the most sophisticated kind of service and
efficiency the market can offer. Clearly, that is exactly what DoubleClick's
DART technology gives us."
"CBS MarketWatch and DoubleClick's DART are a well suited match," said
Kevin O'Connor, DoubleClick CEO. "We believe that their diverse user base and
high volume of traffic positions them to take advantage of DART's targeting,
inventory management and scalability."
CBS MarketWatch recently hired VP/Sales Scot McLernon and Eastern Regional
Sales Director Dirk Schwarz from Quote.com as part of a major expansion of its
advertising sales operation.
About CBS MarketWatch
CBS MarketWatch is the premier Internet financial supersite for the
individual investor, business professional and the general public. The new
service is an equal partner joint venture between CBS (NYSE: CBS) and Data
Broadcasting Corporation (Nasdaq: DBCC). It delivers business news and
real-time financial data and analysis. CBS MarketWatch is located at
(http://cbs.marketwatch.com).
About DoubleClick, Inc.
DoubleClick is a leading provider of comprehensive Internet advertising
solutions for advertisers and Web publishers. The Company's technology and
media expertise enable it to dynamically deliver highly targeted, measurable
and cost-effective Internet advertising for advertisers and to increase ad
sales and improve ad space inventory management for Web publishers.
SOURCE CBS MarketWatch
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Related links:
http://cbs.marketwatch.com
CONTACT:
Bill Bishop, 650-377-3586, or
wbishop@marketwatch.com, or Nicole A. Early, 650-377-3508, or
nearly@marketwatch.com, both of CBS MarketWatch
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