SAN MATEO, Calif., Dec. 23 /PRNewswire/ -- CBS.MarketWatch.com, the
leading Internet site for individual investors, today named Scot McLernon Vice
President of Sales. McLernon, formerly National Director of Ad Sales for
Quote.com, will head up advertising sales for the new CBS.MarketWatch.com site
out of offices in San Francisco, Los Angeles, Washington and New York City.
"Getting Scot McLernon to build our advertising sales team is a
tremendous coup for us," said Larry Kramer, CEO of CBS.MarketWatch.com, a
joint venture launched last month by CBS (NYSE: CBS) and Data Broadcasting
Corp. (Nasdaq: DBCC). "He is the most experienced and successful advertising
executive in our market segment on the Internet. His knowledge of the
financial services sector and his remarkable skills and enthusiasm are exactly
the characteristics we need to grow our already long list of advertisers. We
are excited about his extremely creative ideas for growth for our company in
this industry, which has barely begun to realize its enormous potential."
McLernon was Director of Internet Strategies for Softbank Interactive
Marketing before joining Quote.com. Prior to that he held other positions at
Softbank and had his own promotion company, which specialized in cross
marketing point of sale promotions for many national banks, including
Continental Airlines, Miller Brewing Company, Sun Trips and Hertz. He is also
an active member of the Internet Advertising Bureau and has spoken at numerous
industry conferences.
CBS.MarketWatch.com is a top Internet site for financial news and
information. It was recently rated one of the top two Investor-related sites
on the Internet by Barron's, and was named number one by Investing Online, a
book published recently by the Financial Times book division. Dow Jones also
just gave the site its highest rating for content. More than 250,000 people
use the site every business day, viewing 40 million pages a month of quotes,
news, commentary and analysis.
SOURCE Data Broadcasting Corp.
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