Premier Internet Financial Supersite Teams up With World's Largest Online
Bookseller to Provide Consumers With Context-Sensitive Book Recommendations
SAN FRANCISCO, Dec. 22 /PRNewswire/ -- CBS MarketWatch
(http://cbs.marketwatch.com), the premier Internet financial supersite for the
individual investor, business professional and the general public, and
BarnesandNoble.com, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS) today
announced an e-commerce agreement that makes BarnesandNoble.com
(http://www.barnesandnoble.com) the exclusive online bookseller within the CBS
MarketWatch site. More than 250,000 people visit the CBS MarketWatch site each
day. The long-term deal between the two companies includes revenue sharing
from transactions and a number of co-marketing and content sharing programs.
The terms of the deal were not disclosed.
"We are very excited about our new relationship with BarnesandNoble.com.
Individual investors are reading and researching more than ever, and we
believe they want access to the best and most current thinking on our markets
and how to make money," said Larry Kramer, CEO of CBS MarketWatch. "Through
BarnesandNoble.com Affiliate Network, we can bring the latest books to their
attention, and in a natural extension of our news and commentary coverage, we
will also provide timely and informed reviews and evaluations of those books
to our customers."
"This agreement is further evidence that BarnesandNoble.com is the online
bookseller of choice from any of the leading brands on the Web," noted Carl
Rosendorf, vice president, new business development. "People who visit CBS
MarketWatch expect a high-quality finance-related online experience, and will
appreciate the opportunity to purchase books from the premier bookseller
online, BarnesandNoble.com."
About CBS MarketWatch
CBS MarketWatch is the premier Internet financial supersite for the
individual investor, business professional and the general public. The new
service is an equal partner joint venture between CBS (NYSE: CBS) and Data
Broadcasting Corporation (Nasdaq: DBCC). It delivers business news and
real-time financial data and analysis. CBS MarketWatch is located at
(http://cbs.marketwatch.com).
About the Affiliate Network
Launched in September 1997, the BarnesandNoble.com Affiliate Network
creates co-branded marketing and bookselling opportunities for the thousands
of Web sites who see the profit potential of selling books online by
leveraging the rich features, turnkey fulfillment and consumer brand of the
world's leading bookseller. Companies spanning general consumer,
business-oriented and Internet-focused markets have joined the best-known
brand name in bookselling, earning commission on every book sold for all sales
transactions generated through links from their site.
In addition to site-specific marketing programs, Affiliates have access
to BarnesandNoble.com's merchandising plans and the complete
BarnesandNoble.com search engine, consisting of all books currently available
from more than 10,000 publishers. BarnesandNoble.com enlists a staff of
account executives to work with affiliates to ensure that their co-branded
bookstores are successful.
About BarnesandNoble.com
Since its inception in early 1997 as an online subsidiary of Barnes
& Noble, Inc., BarnesandNoble.com has continually introduced innovations to
the online bookselling marketplace. The company was the first to offer deep
discounts online, create compelling community environments, provide
substantial inventory on its shelves and deliver personalized e-commerce.
BarnesandNoble.com is the exclusive bookseller to America Online's 10 million
Marketplace customers and runs its own Web site offering books to customers
worldwide.
Barnes & Noble, Inc. is the world's largest bookseller. It is the leading
operator of book superstores in America, with 484 stores nationwide, in
48 states. It also operates 555 bookstores in shopping malls, in 46 states.
The company also publishes books under its own imprint for exclusive sale
through its retail stores and nationwide mail order catalogs. General
financial information on Barnes & Noble, Inc. can be obtained via the Internet
by visiting the company's investor relations Web site:
http://www.shareholder.com/bks/.
SOURCE Data Broadcasting Corporation
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Related links:
http://www.dbc.com and
http://www.barnesandnoble.com
Company News On-Call: http://www.prnewswire.com or
fax, 800-758-5804, ext. 231014
CONTACT:
Elisa Klosterman of Cunningham
Communications, Inc., 617-494-8202, or eklosterman@ccipr.com, for
BarnesandNoble.com; or Nicole A. Early of Data Broadcasting,
650-377-3508, or nearly@dbc.com, for CBS MarketWatch
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