MIAMI, June 2 /PRNewswire/ -- Burger King Corporation today named 207
schools from across the United States to receive sponsorship of the
President's Challenge, the physical activity and fitness awards program of the
President's Council on Physical Fitness and Sports. Through the sponsorships,
a partnership with the President's Challenge program, the company will bring
the Presidential awards program to at least one school in each of its
districts, reaching approximately 82,500 students who have not previously
participated in the physical activity and fitness awards program. The BURGER
KING(R) system operates more than 11,220 restaurants, covering all 50 states.
Schools in the districts where there are BURGER KING restaurants were
contacted and encouraged to apply for sponsorship of the President's Challenge
program.
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
Burger King Corporation has provided more than $400,000 in funding and
other support to enable each selected school to obtain materials to administer
the President's Challenge program and offer participating children the
opportunity to earn Presidential awards, such as patches and certificates, as
they strive for health and fitness goals through daily physical activity. The
President's Challenge program consists of a series of physical activity and
fitness criteria for which a child can earn the Presidential Active Lifestyle
Award (PALA) for 60 minutes of daily activity on five days a week for six
weeks or an award for their performance on a physical fitness test.
"We're pleased to partner with educators across the country through the
President's Challenge," said Brad Blum, chief executive officer of Burger King
Corporation. "This partnership allows us to help motivate and recognize
students for their efforts to be physically active on a daily basis. We want
to encourage American children to develop both sound eating and regular
physical activity habits to last the rest of their lives."
"Burger King Corporation has taken a leading role in increasing awareness
of and participation in the President's Challenge and in bringing the program
to a wider audience," said Lynn Swann, chairman of the President's Council on
Physical Fitness and Sports. "We applaud their continued progress in
providing the benefits of physical activity to kids through our unique
program."
In addition to its partnership with the President's Challenge, Burger King
Corporation has used other diverse platforms to educate kids about
incorporating physical activity into their daily routines. At
http://www.burgerking.com, kids can read instructions about fun outdoor games
and follow links to track their progress on the President's Challenge. In the
summer months, kids will also be able to enjoy more Kids Meal toys designed to
promote outdoor fun and physical activity.
In January 2004, Burger King Corporation's restaurant tray liners, kids
meal bags, birthday mailers and Adventures newsletters featured the Teenage
Mutant Ninja Turtles(TM), giving kids fitness tips, encouraging them to get
involved in the President's Challenge and talking about the Presidential
Physical Fitness Award patch and Certificate.
About the President's Council on Physical Fitness and Education
The President's Council on Physical Fitness and Sports (PCPFS) serves as a
catalyst to promote, encourage and motivate Americans of all ages to become
and stay physically active, fit, and healthy. The Council's health
information Web site is http://www.fitness.gov. The President's Challenge
Physical Activity and Fitness Awards Program (the President's Challenge), a
long-standing program of the PCPFS, motivates more than 7 million Americans
each year to be physically fit and active and awards them presidential
recognition for their commitment. The President's Challenge program can be
completed online or on paper. A program log for the PALA can be downloaded
from an interactive physical activity and fitness Web site
(http://www.presidentschallenge.org). The President's Challenge program is
free to all participants, but there is a nominal charge to purchase the
awards, which include patches, certificates, and lapel pins.
About Burger King Corporation
The BURGER KING(R) system operates more than 11,220 restaurants in all 50
states and in 60 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com.
SOURCE Burger King Corporation
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Related links:
http://www.burgerking.com
http://www.fitness.gov http://www.presidentschallenge.org
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Blake Lewis, Burger King Corporation,
+1-305-378-7277, or blewis@whopper.com
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