Results Indicate High Level of Satisfaction with InterFirst's Technology,
Closing Process and Account Executives
ANN ARBOR, Mich., June 2 /PRNewswire/ -- InterFirst Wholesale Mortgage
Lending, a division of ABN AMRO Mortgage Group, Inc., and one of the nation's
top wholesale lenders, recently concluded the fourth wave of its mortgage
broker satisfaction measurement initiative. The results indicate a high level
of mortgage broker satisfaction with InterFirst, specifically with the
technology-based tools it makes available to mortgage brokers, its account
executives and its mortgage closing process.
Additionally, this fourth wave of satisfaction measurement enabled
InterFirst to directly correlate mortgage broker satisfaction and the
company's financial performance. Wave four results proved that higher
satisfaction is correlated with higher levels of closed loan volume sent to
InterFirst. The satisfaction measurement technique is unique as it provides a
comprehensive evaluation of InterFirst's relationship with its broker
customers as defined by mortgage brokers.
"This customer satisfaction measurement initiative is critical to
InterFirst's success," said William A. Newman, InterFirst president. "Direct,
real-time feedback from mortgage brokers enables InterFirst to rapidly respond
to brokers' concerns and needs."
"This fourth wave of satisfaction measurement has also provided vital
information by demonstrating that customer satisfaction and mortgage brokers'
experience with InterFirst has a direct link to the company's financial
performance," Newman continued. "Further, the results of this satisfaction
measurement indicate the specific areas of InterFirst's business that have the
greatest impact on mortgage broker satisfaction -- and its bottom line."
Compared to the previous results of its satisfaction measurement
initiative, the fourth wave of results indicates that mortgage brokers'
overall satisfaction with InterFirst is high and stable. Pricing, technology,
underwriting, high-touch customer service and InterFirst's account executives
were cited as having a significant impact on mortgage brokers' satisfaction
with the company.
InterFirst's strategic, innovative customer relationship management tool
is powered by the expertise of international research and consulting firm CFI
Group, Inc. An Internet-based survey that can be completed in less than 20
minutes, the satisfaction measurement initiative asks mortgage brokers to
gauge their satisfaction using the same methodology employed by the widely-
respected American Customer Satisfaction Index (ACSI).
About InterFirst Wholesale Mortgage Lending
Headquartered in Ann Arbor, Michigan, InterFirst Wholesale Mortgage
Lending is consistently one of the nation's top wholesale and correspondent
lenders. InterFirst has created and maintained its position as an innovative
market leader by responding to the needs of its customers with personalized
service, training, and marketing support. InterFirst Wholesale Mortgage
Lending is a division of ABN AMRO Mortgage Group, Inc.
About ABN AMRO Mortgage Group, Inc.
ABN AMRO Mortgage Group is one of the largest loan originators and loan
servicers in the United States. ABN AMRO Mortgage Group produces mortgage
loans and provides related services through its various divisions. ABN AMRO
Mortgage Group has approximately 3,000 employees located throughout the United
States.
About ABN AMRO N.V.
Netherlands-based ABN AMRO is a leading international bank with total
assets of EUR 742.9 bln (as of March 31, 2005). It has over 3,000 branches in
more than 60 countries and territories, and has a staff of about 97,000 full-
time equivalents worldwide. ABN AMRO is listed on the Euronext and New York
stock exchanges.
SOURCE InterFirst Wholesale Mortgage Lending
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Related links:
http://www.abnamro.com
CONTACT:
Jennifer Cornell of Eiler Communications,
+1-734-761-3399 or Jenn@EilerPR.com , for InterFirst Wholesale
Mortgage Lending
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