Ford Continues Support of the Specialty Automotive Industry,
Reprising Role as the Featured OEM of SEMA Show
DIAMOND BAR, Calif., June 3 /PRNewswire/ -- Ford Motor Company will be the
featured Vehicle Manufacturer of SEMA Show 2004.
"We are very pleased that Ford is returning as our featured vehicle
manufacturer for our Las Vegas SEMA Show this fall. Ford has been, and
continues to be, a staunch supporter of SEMA and our industry," said
Christopher J. Kersting, president and CEO of SEMA, the Specialty Equipment
Market Association. "Several years ago, Ford had the insight to see the
tremendous benefits of working with our specialty equipment member companies
to provide its vehicle owners with cars and trucks modified to suit their
tastes, lifestyles, and family needs. All parties -- consumers, Ford, and our
SEMA members -- have reaped rewards from this partnership."
World-famous because of its vast array of unique automotive vehicles, the
large numbers of product introductions and its trend-setting activities, the
2004 SEMA Show is set for Tuesday, Nov. 2, through Friday, Nov. 5, at the Las
Vegas Convention Center.
Jim O'Connor, group vice president of Ford Motor Company Marketing, Sales
& Service, said, "We know that the SEMA Show 2004 is an ideal showcase for our
newly redesigned Mustang. The Mustang is a classic hot-rod -- sure to strike
a chord with SEMA Show attendees, taking them back to their automotive
performance roots."
"What's more, the SEMA Show provides us with the opportunity to showcase
the flexibility of our vehicles for personalization and accessorization.
We've learned that the SEMA Show goes far beyond its trade show walls at the
Las Vegas Convention Center, receiving international media coverage. As the
Vehicle Manufacturer of the Show, we have a fantastic opportunity to display
the all-new 2005 Mustang to an international audience of auto enthusiasts --
classic car fans and aftermarket aficionados alike should enjoy what Ford has
in store for SEMA Show 2004."
In addition to Ford, other OEM exhibitors at SEMA Show 2004 displaying
concept vehicles and ways to modify vehicles will include American Honda,
DaimlerChrysler, General Motors, Hyundai, Kia, Mazda, Mitsubishi, Nissan,
SCION, Subaru and Toyota.
SEMA Show 2004 will occupy the Las Vegas Convention Center for the 28th
consecutive year. The 2004 show will be organized into 12 sections, with the
carmakers' exhibits distributed throughout the 2 million square feet of
exhibits and hundreds of specially constructed project cars and trucks.
SEMA Show 2003 featured more than 1,500 project vehicles, had
approximately 1,000 entries into its new product competition and attracted
more than 100,000 industry professionals from 145 countries. The SEMA Show is
held concurrently with the Automotive Aftermarket Products Expo (AAPEX). The
two trade shows comprise the Automotive Aftermarket Industry Week (AAIW), one
of the two largest business gatherings held in Las Vegas.
The annual SEMA Show, open only to the automotive industry, is one of
several shows produced by SEMA for the various markets and market niches its
wide-ranging membership covers. More information about SEMA Show 2004 is
available at http://www.SEMAshow.com.
SEMA represents the $29 billion specialty automotive industry. Founded in
1963, the trade association has 5,200 member companies. It is the
authoritative source of research, data, trends and market growth information
for automakers and the specialty auto products industry. The industry provides
appearance, performance, comfort, convenience and technology products for
passenger cars, minivans, trucks, SUVs, crossovers, and recreational vehicles.
For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar,
CA 91765-3914: call 909/396-0289; or visit http://www.sema.org and
http://www.enjoythedrive.com.
Image available at: http://www.sema.org/image/32890.jpg
CAPTION: This year's SEMA Show will again attract auto enthusiasts from
around the world. More than 100,000 industry professionals are expected to
explore the aisles of SEMA Show 2004 to discover and buy the latest products
displayed in the two million square feet of exhibits inside and outside the
Las Vegas Convention Center.
SOURCE SEMA (Specialty Equipment Market Association)
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Related links:
http://www.SEMAshow.com
http://www.enjoythedrive.com http://www.sema.org
CONTACT:
Rosemarie Kitchin of SEMA, +1-909-396-0289,
ext. 104, rosemariek@sema.org
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