Momentum Accelerates With 4th Consecutive Month of Positive Comps
MIAMI, June 3 /PRNewswire/ -- Burger King Corporation today announced that
its May 2004 results show U.S. franchise same-restaurant sales up + 7.2 % and
company same-restaurant sales up + 10.1 % year-over-year. These monthly sales
are the highest in 4 1/2 years (since November 1999).
(Logo: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
"Burger King is focused on the right strategies to profitably increase
sales," said Brad Blum, Chief Executive Officer, Burger King Corporation.
"High-quality new products made fresh-to-order are gaining acceptance, better
restaurant operations are improving Guest satisfaction and effective HAVE IT
YOUR WAY(R) advertising is attracting consumers. The franchisees and the
entire system are creating brand momentum."
Burger King Corporation continues to emphasize operational excellence in
order to improve Guest satisfaction. The company is focused on having
exceptionally clean restaurants, food that is hot and fresh and service that
is friendly and fast. An infrastructure is now in place providing real time
data to track progress on a restaurant-by-restaurant basis.
Consumers are voting for high-quality new products such as the
TenderCrisp(TM) Chicken sandwich and the Spicy TenderCrisp(TM) along with the
new premium Angus Steak Burger and differentiated Fire-Grilled Salads, all of
which are selling above projections.
About Burger King Corporation
Our vision: We proudly serve the best burgers in the business, plus a
variety of real, authentic foods ... all freshly prepared ... just the way you
want it.
The BURGER KING system operates more than 11,220 restaurants in all 50
states and in 60 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com.
SOURCE Burger King Corporation
 back to top
Related links:
http://www.burgerking.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Eric Anderson, Coltrin & Associates,
+1-212-221-1616, for Burger King
|
