All-New TSX Shattered Model's All-Time Sales Record
TORRANCE, Calif., June 3 /PRNewswire/ -- In its first full month of
sales, the all-new 2009 Acura TSX posted its best month in the model's
history with 4,564 units sold- topping the previous mark of 3,911 set in
April of 2006. So strong are TSX sales that for the first time ever, it
topped the monthly sales of TL and MDX. Acura sales for May were 14,893
units, down 9.9 percent based on Daily Selling Rate* while year-to-date
sales totaled 65,458 units, down 13.8 percent compared to 2007.
"Even the luxury market appears to be taking a hard look at high fuel
prices," said Dick Colliver, executive vice president of sales. "Record
sales of the all-new 2009 TSX indicate that its combination of a powerful
and efficient i-VTEC(R) 4-cylinder engine, bold styling and Acura's
trademark driving character are what the market desires."
Eclipsing the previous best-ever TSX monthly sales record by 16.7
percent and shattering the previous May total by 53.7 percent, the totally
redesigned 2009 TSX is proving popular right off the start. The all-new
2009 TSX is larger, more agile and more luxurious than ever before, raising
the standards significantly for Acura's entry-level sedan. Major advances
in handling, interior comfort, customer-relevant technology and safety
features all contribute to the new TSX's appeal. Moreover, the TSX's
improvements in fuel economy, along with a reduction in emissions are
especially important considering today's high fuel prices. Strong initial
sales of the 2009 TSX indicate that smart packaging and good fuel economy
are of increasing importance to consumers.
The second-best selling Acura model in May was the TL performance
luxury sedan, with 4,294 units. In addition, Acura light-truck sales for
the MDX luxury SUV were 4,277 units, while the turbocharged RDX crossover
SUV sold 1,368 units.
For media information and high-resolution photos of all Acura vehicles,
please visit http://www.acuranews.com. For consumer information, please
visit http://www.acura.com.
*The daily selling rate is calculated with 27 selling days for May 2008
versus 26 selling days for May 2007. Year-to-date sales based on 129 days
for 2008 versus 127 days for 2007.
Month-to-Date Year-to-Date
May May DSR** May May DSR**
2008 2007 % Chg. 2008 2007 % Chg.
Acura Division Total 14,893 15,920 -9.9% 65,458 74,774 -13.8%
RSX 0 12 1 287 -99.7%
TL * 4,294 5,760 -28.2% 20,227 24,814 -19.7%
TSX 4,564 2,859 53.7% 13,814 14,007 -2.9%
RL 390 653 -42.5% 2,290 2,858 -21.1%
MDX * 4,277 4,623 -10.9% 21,137 22,388 -7.1%
RDX * 1,368 2,012 -34.5% 7,989 10,419 -24.5%
Selling Days 27 26 129 127
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate
SOURCE American Honda Motor Co., Inc.
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Related links:
http://www.acura.com
CONTACT:
Mike Spencer - Torrance, +1-310-783-3165,
Chuck Schifsky - Detroit, +1-313-202-3150, Chris Naughton - New
York, +1-212-707-9920, or Sara Pines - Atlanta, +1-678-339-1385,
all of American Honda Motor Co., Inc.
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