NEW YORK, June 4 /PRNewswire/ -- Web-based videos are quickly becoming
important communication tools, leading the National Investor Relations
Institute to create one to promote their 1999 annual conference, PR Newswire
announced today.
The NIRI video, now available from their web site at http://www.niri.org
or at http://www.videonewswire.com/play?video=1999051901 , features NIRI
President Louis M. Thompson Jr. discussing the conference, which will focus on
challenges to the investor relations industry. The event, being held in
Orlando from June 7-9, will be the largest gathering of investor relations
officers and products in the world. More than 1,700 professionals from around
the world will discuss current issues including providing equal access to
investors, using technology to reach these investors and online trading.
"Communications technology is revolutionizing the manner in which
companies communicate with market participants," said Thompson. "Clearly the
Internet and web-based products, particularly online videos, are facilitating
the rapid assimilation of important information in the marketplace.
PR Newswire's online video coverage of NIRI's 1999 conference will enable NIRI
members who could not be with us to tap into key segments of our program as if
they were here."
PR Newswire, which offers news release distribution and Internet solutions
to investor relations and public relations professionals, created the online
video for NIRI and will be developing additional online videos at the
conference. One video, which will be available during the conference on
Tuesday, will feature the keynote speech of McDonald's CEO Jack Greenberg,
while a post-conference video will be a collage of the entire event.
"Online videos provide the perfect vehicle to add excitement to an
upcoming event, and also can be used to capture the event for those unable to
attend," said Michelle Savage, PR Newswire's director of investor relations
services. "Many of our clients use audio on the Internet for conference
calls, news conferences and other events. Video is gaining in importance as a
communications vehicle."
PR Newswire offers its 33,000 customers a variety of options for
distributing news releases and images to the media and financial communities,
from worldwide dissemination of news releases to the targeting of specific
journalists and other audiences through wire, fax, Internet and e-mail. In
addition to more than 22,000 global media outlets through the wire and
19,000 reporters via the Internet, PR Newswire reaches 675,000 institutional
investors and brokers at their computer terminals. All wire distribution
options satisfy SEC disclosure requirements and include distribution to
hundreds of premier Internet-based databases, online services and trading
sites such as Yahoo!, AOL and PointCast.
Corporations use PR Newswire to enhance their Internet presence with
online news release and photo archives, audio and video cybercasts of
conference calls, press conferences and events, and maintenance-free investor
relations web sites that dramatically reduce the time required to respond to
current and prospective investors.
NIRI is the professional association of corporate officers and investor
relations consultants responsible for communications among corporate
management, shareholders, security analysts and other financial publics.
NIRI's more than 4,000 members represent over 2,600 of the largest publicly
held companies in the United States and an increasing number of small to
mid-sized companies.
PR Newswire is the world leader in the electronic distribution of news
releases to the media and financial community, having founded the industry
45 years ago. With 29 U.S. bureaus, five overseas bureaus, an exclusive
partnership with Canada NewsWire and its vast network of wire, fax, e-mail and
Internet delivery, PRN serves the news release needs of public relations and
investor relations professionals worldwide.
Please visit PR Newswire at the NIRI annual conference, booths 708, 710
and 712.
For more information, please contact: Douglas Parrillo of NIRI media
relations, parrcom@msn.com; Michelle Savage, PR Newswire's director of
investor relations services, Michelle_Savage@prnewswire.com; or Renu K.
Aldrich, PRN's PR manager, Renu_Aldrich@prnewswire.com.
SOURCE PR Newswire and NIRI
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Related links:
http://www.prnewswire.com
http://www.niri.org
http://www.videonewswire.com/play?video=1999051901
Company News On-Call:
http://www.prnewswire.com/comp/106115.html or fax,
800-758-5804, ext. 106115
CONTACT:
Douglas Parrillo, media relations of NIRI ,
202-861-5838, or parrcom@msn.com; or Michelle Savage, Director of
Investor Relations Services, 212-596-1526, or
Michelle_Savage@prnewswire.com, or Renu K. Aldrich, PR Manager,
212-282-1929, or pager, 800-503-2654 , or
Renu_Aldrich@prnewswire.com., both of PR Newswire
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